1. How to work with bloggers www.julialahme.com

2. Lahme Background in international PR Clients range from banks to fashion companies Small, creative, close www.julialahme.com

3. The Origin of Blogging Mid 1990s: Sharing knowledge 1997: Sharing links 1999: Blogger.com Now: Open source programmes Now: The Mediaworld post 2008 Now: Sharing = $ www.julialahme.com

4. You – the blogger Culturally – the individual has become more and more important in TV, the magazine and in consumer goods We take ourself seriously enough to be published We take others seriously enough to follow their world We want to know what we buy before we buy, and we want to know what others think www.julialahme.com

5. Communicating through the blogger Know each blog is a media in its own Know content rules Know that critical consumers are a benefit Know that freedom is the currency of the blogger Know that a blog is - and will always be - strictly personal www.julialahme.com

6. CASE: ONLY International search for bloggers through digital and analogue media Cooperation between content at ONLY.com, sharing and a PR-story that worked Europe-wide www.julialahme.com

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8. Learnings Workwithin the framework of the blog Workwith the blogsphere Usemediators Pay up www.julialahme.com