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Hkd2 cph andrew_bleeker_political_campaigning

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H&K Demystifying Digital
H&K Demystifying Digital
News & Politik
1 von 23
The Power of New Media Best Practices for Political Campaigning
Obama By the Numbers: $500+ million dollars raised online 3 million+ donors 13 million+ email list 200,000+ offline events organized
What Was the Secret Sauce?
5 Top Tips For Success Have a Goal Build a Community Engage and Empower Supporters Capitalize on Moments Test, then Test Again
1. Have a Goal Digital media is a means not an end Typical goals: Message Money Mobilization
2. Build a Community Invest early Integrate staff Understand your value proposition Focus on list building as step 1 Don’t assume people will come to you Fish where the fish are Use your allies
3. Engage & Empower Supporters Establish a personal connection Create a face Give supporters a voice Customize the experience Make them heroes
My.BarackObama.com
4. Capitalize on Moments 2 types of actions Organic Moments Artificial Moments
5. Test, Then Test Again Maximize conversion Select tactics All about ROI Measuring virality Message Discipline Less can be more
Any Trends? Identify Metrics Passion Relevancy & Urgency Value Proposition Brand
Questions? Andrew Bleeker Andrew.Bleeker@hillandknowlton.com

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Hkd2 cph andrew_bleeker_political_campaigning

  • 1. The Power of New Media Best Practices for Political Campaigning
  • 2. Obama By the Numbers: $500+ million dollars raised online 3 million+ donors 13 million+ email list 200,000+ offline events organized
  • 3. What Was the Secret Sauce?
  • 4. 5 Top Tips For Success Have a Goal Build a Community Engage and Empower Supporters Capitalize on Moments Test, then Test Again
  • 5. 1. Have a Goal Digital media is a means not an end Typical goals: Message Money Mobilization
  • 6.
  • 7.
  • 8. 2. Build a Community Invest early Integrate staff Understand your value proposition Focus on list building as step 1 Don’t assume people will come to you Fish where the fish are Use your allies
  • 9.
  • 10.
  • 11. 3. Engage & Empower Supporters Establish a personal connection Create a face Give supporters a voice Customize the experience Make them heroes
  • 12.
  • 13.
  • 15. 4. Capitalize on Moments 2 types of actions Organic Moments Artificial Moments
  • 16.
  • 17.
  • 18. 5. Test, Then Test Again Maximize conversion Select tactics All about ROI Measuring virality Message Discipline Less can be more
  • 19.
  • 20.
  • 21.
  • 22. Any Trends? Identify Metrics Passion Relevancy & Urgency Value Proposition Brand
  • 23. Questions? Andrew Bleeker Andrew.Bleeker@hillandknowlton.com