Mv assignment 02 2014 3

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Music Video
Assignment 2
YOUR GROUP NAME HERE

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Idea one
 Sun Rise Light Flies by Kasabian
 This music video seems to focus on nature as a whole, with only a few shots of the band members throughout. There
are brief appearances of civilians living within the desert location where the video is taking place; these people are
represented as somewhat vulnerable. There is a large amount of images, shots, and camera movement, all of which
create emphasis on the aspects of the desert e.g. dunes, cacti, canyons, rocks. The shots of civilians create meaning
because it suggests how weak they might be. Extreme long shots could predominate in my music video because of
how often it will depict the surroundings of the college e.g. the field. This shot will be very frequent in my music video.
Montage will also be employed within my video as many different shots will be edited and then pieced together so
that the video follows a continuous and uninterrupted flow of action. I could utilize editing in an effective manner that
is quite similar to many music videos today (including Kasabian’s music video), in a time period where special effects
and portable video exist. The aspects of this video relate to the lyrics of the song, especially because the word
‘sunlight’ is heard quite often and the video is set during a cloudless, sunny day. My own music video will match the
lyrics as well. Close-ups will also be used. In this video, the use of this shot proves that the artists intend to develop
their video and its effects on the audience and this is something that I will be aiming to accomplish in my music
video.
 In my own music video, I could interpret the styles, editing techniques and genre conventions of this video in my own
way, applying them to my video. My video does not have to consist entirely of lip-syncing or appearances of the band
member; I could incorporate multiple shots of surrounding areas e.g. trees, roads, vehicles to create emphasis and
meaning, just like in the Kasabian music video. In this way, I could piece together shots of a person and shots of
surrounding locations together to create an effective whole. Instead of using extreme long-shots often, I will use
different shots equally so that they all appear as leading shots. Another method I could use is setting my video on a
cloudy or rainy day so as to provide a different atmosphere to the one in Kasabian’s music video, in which it was
sunny and the atmosphere was somewhat peaceful. The types of camerawork I could use in my video would differ
from the Kasabian music video which utilized tracking shots and zoom. To create emphasis, I could use panning
shots, extreme close-ups and high/low angle shots.

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Idea two
 Pjanoo by Eric Prydz
 This music video appears to be set in a different time period: the American West. It depicts an individual rushing across a desert,
desperately dehydrated, and entering an abandoned pub only to find two shrunken Native Americans who perform a rain dance, after
which rain falls heavily across the desert and water starts running from a tap. This video is clearly unrealistic and somewhat challenging
for the audience. It seems to convey the sheer desperation of people because the individual is looking for water, and if he fails to
discover some, he will die. The video seems to communicate the vulnerability and weakness of the cowboy in the desert, especially
through use of a high-angle shot (00:14). The camera looks down on the individual and makes him look small. At 03:02, after the
cowboy has succeeded in finding water, he is shown running out of the pub late at night in a low-angle shot which makes him look
powerful. This does well to imply his success. These aspects will be referenced frequently in my music video, which will feature a
character desperately trying to accomplish something, in the end succeeding (or not succeeding). There will be use of elements
deemed not possible in reality in my video e.g. the character finding himself in a different location with no memory of even moving there
in the first place. My video will be conveying the desperation and weakness of the character, like this video, in a completely different
setting: school.
 There is use of CGI and transitions that are capable of offering great levels of pleasure for the audience. The effects used in this video
(e.g. at 02:12) imply the level of technological innovation for special effects. The video demonstrates the genre of pop due to the
presence of dance and country in this video (pop is known for borrowing elements of other genres). In my music video, I could interpret
this song in a different manner. I could feature things that might be otherwise impossible in reality e.g. rapid change of weather, time
coming to a halt. A positive atmosphere would be used in my video to convey how happy the track sounds. I could utilize effects e.g.
transitions from one scene to another; these could add to the effectiveness of the message I would try to convey. Another interpretation
could be to use low-key lighting in an attempt to create a dark, grim atmosphere. I will also be using elements which adhere to the
conventions of the rock genre e.g. a band performing together.
 In addition to this, the song does not have any vocals. In a different idea, this might add to the tension of a music video of my own
because it could be set in a place devoid of human presence, and the fact that there are no words in the song would create meaning
e.g. no words can describe the fear the band member feels or how scary the location is. High-angle shots could be used to convey the
vulnerability of the band member and suggest that anything could attack him. This other idea will be based in the same location
(college) however the song would not have any vocals. This could create a far more disturbing feel than songs with vocals could for a
music video of my own consisting of threat and menace.

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Idea three Let it Rock by Kevin Rudolf feat. Lil Wayne
 The music video for this song is clearly a pop song with strong references to the genre of rock. There are many different
types of shots and angles, especially close-up, medium shot, long shot, tracking shot, and low-angle shot here that I could
use in my video. The close-up shot provides detail of facial expression, enabling the audience to understand the emotions
of a character/band member. A medium shot provides emphasis on the individual as it displays his actions with the scene
behind him (in the video it is Lil Wayne with lights/digital patterns behind him). A crane shot is provided to show off the
audience in the video and a long shot is provided to allow a large number of people to appear in the frame. A low-angle
shot shows Kevin Rudolf strumming a guitar whilst standing on a stage; the camera is positioned looking up at the singer
to connote that he is powerful and confident. There is a great deal of enhancement within the video that I could use; the
guitarists are shown in front of moving digital patterns which would have been added to provide a high level of pleasure
for the audience. The video is made to look electronic, an element of the techno genre. I could reference this genre in my
video e.g. through use of editing software. The transitions are straight from one scene to another. This video also shows
off a great deal of effects added by the producers during post-production of the video. Green screens were clearly used.
The editors would have replaced the green screens (the subject will have been filmed in front of one) with an alternate
background video. The music video demonstrates multiple genres; pop in particular, accompanied by elements of the rock
genre (guitars, audiences going wild etc.) and the techno genre (digital moving images, lights flickering in the
background). The relationship between the lyrics ‘I’ll bring the fire’ and the visuals (band members strumming guitars at
the chorus) is obvious. These aspects have given me a fair amount of ideas for techniques I could employ in my video e.g.
I could provide focus on instruments e.g. drum sets and guitars to convey that I will be trying to follow the rock genre.
 It would be possible to interpret the song in a different way. In a music video of my own, I could incorporate outside
locations, effects of weather, vehicles speeding past etc. along with band members performing in an inside location. I
could also incorporate moving images of flames/burning buildings so that the vocals ‘I’ll bring the fire’ will match up easily.
Along with this, I could extend the relationship between lyrics and visuals in my video and not just base it in one specific
place (a stage). I could also use enhancement and transitions within my music video to please the viewer. The use of
these editing techniques could enhance the overall quality of my music video.

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Mind map of ideas
[summary of ideas]

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Summary
 5 positive aspects of my ideas
 Incorporation of outside locations: this action could result in an expanded story space and additional features for the viewer to enjoy along with shots of band
members performing.
 Vocals and Visuals Relationship: this could be effective because the viewer could easily assume that the song is in-sync with the lyrics and that the two are actually
one whole.
 Variety of different shots, camera angles and movement: this would benefit the overall video because the aspects of a performance can be shown differently and
depict subjects from a specific distance or in relation to their surroundings.
 Multiple Locations to Film At/Resources to Use: the fact that there is a wide variety of locations, including rooms to record sound and programs to use for editing
e.g. Adobe Premiere is beneficial because there is a good chance the music video will turn out very well. There are a large amount of options and I can apply my
ideas to them.
 Enhancement of overall video: if I manage to shoot all the necessary scenes for the video, I could alter the brightness and hue of certain sequences so that either
light or dark tones predominate. I could also alter the contrast to make the subject/location look visibly better in terms of quality. This would make the video a better
experience for the viewer.
 5 negative aspects of my ideas
 Limited number of participants: because there won’t be a lot of people working on this, progress might be slow and the video will be limited in terms of the number
of people who will appear.
 Weather is unpredictable: It could be sunny one day, and rainy the next. I might not be able to convey the mood provided by different types of weather if I cannot be
sure what the weather will be. I will either be able to convey how positive sunny days are and indicate that in my video or show how eerie cloudy days or mist will feel.
Either type of weather could do well to share a similar mood to the song I plan to use.
 Difficulties with creation of unrealistic elements: I might find it quite difficult to create sequences (either during production or editing) that viewers will not recognize
as things that have been proven possible. Things like these in a music video make it an enjoyable experience for the viewer.
 Equal use of shots: During production, it may be difficult to realize how often I will be employing an extreme long shot compared to a medium shot or close-up. The
fact that all shots should all predominate as leading shots together might be a tough challenge to come across during production.
 Style of video: I might find it hard to depict a specific style or multiple styles in my video. The style should really follow that of a certain genre e.g. rock.

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Final idea – artist/title/info
 Chosen Song: Modern Way by Kaiser Chiefs
 Background: Kaiser Chiefs are an English indie rock band from Leeds, formed in 2000.
They were originally called ‘Parva’ before they renamed and established themselves as
Kaiser Chiefs in 2003. The band consists of lead vocalist Ricky Wilson, guitarist Andrew
‘Whitey’ White, bassist Simon Rix, and keyboardist Nick ‘Peanut’ Baines. Vijay Mistry
replaced the founding drummer after the latter left the band in 2012. The band were
inspired by new wave and punk rock music of the late 70s and 80s.
 Links to other artists: Nick Hodgson, the former drummer for Kaiser Chiefs, has worked
with Duran Duran and producer Mark Ronson on the Duran Duran album All you need is
now. He co-wrote the track ‘Too bad you’re so beautiful. He has also written songs for
Shirley Bassey.
 Genre info: Kaiser Chiefs follow the genre of indie rock. It is an alternative form of rock
that originated in the U.K. in the 1980s. The genre was extremely diverse. In the 1990s it
broke into mainstream. The genre is small and has relatively low budget labels. The styles
of this genre include punk, psychedelia, post-punk and country music. Kaiser Chiefs have
been known to follow these styles; this is evident due to the content of their music videos.

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Final idea – track summary
 I Predict a Riot by Kaiser Chiefs
 This track appeared on Kaiser Chief’s debut album Employment. It was released on November 1, 2004 and entered
at Number 22 on the UK Singles Chart. This song paved the way for the band’s rise to popularity due to how high it
peaked in the chart. The music video features the band performing at a town, catching the attention of the locals. As
the video ends, the band are shown performing on a stage with the audience appearing to start a ‘pillow fight’.
 This music video creates meaning because it is set primarily in a town (possibly Leeds as the band originated there)
where many of its inhabitants decide to head into a theatre to see Kaiser Chiefs performing. While cheering for the
band, a ‘pillow fight’ ensues among the audience. This is quite reminiscent of the vocals which suggest unrest and
rioting. A relationship is created between visuals and vocals. Working together, the song and the video create
emphasis on the reaction of the public when it comes to seeing a band playing and a message is carried across to
the viewer: people easily go wild at concerts, live performances etc. This is how the video creates meaning. The
majority of the track seems to focus primarily on how tough or dangerous a certain neighbourhood is. This is implied
in the vocals: “and if there’s anybody left in here who doesn’t want to be out there” and “walking through town is
quite scary and not very sensible either”. In relation to this, the video focuses on the havoc that ensues among a
large group of people during the ‘pillow fighting’. The pace of the song is quite fast; this adds to the intensity of the
lyrics and the manner of the music video. It also ties to the genre of rock. Rock songs tend to be fast, intense, and
harsh e.g. include profanity.
 The song seems to follow an easily recognizable style. There are multiple uses of different types of camerawork
e.g. medium shot, close-up, long shot. All of the shots taken have been edited and pieced together in a manner so
as it make it appear as though the events are happening very fast. The band members are clearly shown frequently
and there is use of slow motion, canted angles, and shots encompassing multiple people including the band. The
style of the song is similar to that of other songs in the genre of pop, rock and indie rock. Songs of these genres
usually consist of references to women, presence of ‘going wild’ and band members playing drum sets and guitars
in an aggressive manner. Kaiser Chiefs tend to perform these in their own videos, not just in ‘I Predict a Riot’. The
video lasts a total of 3 minutes and 56 seconds.

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Final idea – your idea
 My music video will use the song ‘Modern Way’ by Kaiser Chiefs and be set primarily at York College.
Action will take place in stairwells and corridors primarily, with additional shots of outside locations (the
college playing fields, the car park, the bus stop and the hill). The concept of my video will be quite different
from the actual ‘Modern Way’ music video, although it might hint at some of the elements used e.g. drum
sets and guitars been played. My interpretation of ‘Modern Way’ will be a student struggling to cope with
his life at college and constantly looking for an opportunity to find a way out. The college will be
represented as a harsh place, so as to convey the thoughts and feelings of the subject during his time
there.
 There will be a strong relationship between vocals and visuals e.g. the lyrics “it’s the only way of getting out
of here” will match up with the subject walking quickly/running out of college. In my opinion, this song could
be used to convey how tough life is at times. This is the reason why I chose the song. The video will feature
low key lighting within the college so as to allow eerie or bleak tones to predominate as leading elements,
and high key lighting outside to provide focus on the sunlight which could provide a feel of success.
However, if there is rain or cloud, the video could convey that there is no escape whatsoever for the
subject. There will be use of narrative within the video as connected events will be recorded, edited and
pieced together to form a single, continuous and effective story. Some of the imagery within the video will
be visually descriptive e.g. use of weather to create meaning.
 My music video will follow the genre of rock, with elements of the pop and techno genre included. The
video will include scenes of guitars and drum sets been played, fast-paced and intense sequences, and a
specific style of clothing e.g. hoodie. These are conventions of rock because artists usually tend to wear
dark clothing, have a messy hairstyle, and use a specific hand symbol (see image to the right) which is
representative of the genre. I could employ some of these conventions within my music video to give the
impression that I am following the genre of rock. Strobe lighting effects could be utilized during post
production to create a feel similar to that of concerts. Music videos of this genre often have a meaning/story
to them; and my video will feature a narrative. Photo shoots could be used as well in my video; another
element of rock videos. All these aspects mentioned are codes and conventions of the rock genre which I
will employ in my final idea. They are also featured in various rock music videos today e.g. Kaiser Chiefs
tend to have a narrative within their videos. This is evident in the music video for ‘Modern Way’ as a story is
told about the rise to fame of a man who juggles tennis balls on his face.

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Final idea – techniques and styles
 Camerawork: I will be including many different types of shots, camera angles and movement in my music video. The shots will
include:
1. Extreme long shot: this shot will be effective for providing focus on a location e.g. a field and point out lots of different aspects
for the video.
2. Close-up: close-up shots could be used to provide emphasis on character’s emotions and facial expression.
3. Medium shot: Medium shots could be used to display the actions of the subject(s) with detail on the scenery behind them.
4. Tracking shot: tracking shots can enable the subject within a frame to be followed and constantly focused on.
 I intend to implement these in various sequences of my music video to create meaning e.g. extreme long shot to provide
emphasis on an outside location, medium shot to view a subject in an inside location. My music video will follow an easily
recognizable style. It will feature individuals playing instruments in a slightly aggressive manner and there will be a fair amount
of focus on the artist(s). I will be using editing techniques e.g. enhancement, colour grading and alteration of lighting. These will
be effective because they could create meaning and add to the overall quality of the video, thus adding to the pleasure exerted
towards the audience. There is a good chance that enhancement might predominate as the leading form of editing in my music
video because I am determined to improve the quality to a high level. My music video will most likely adhere to the conventions
of the rock genre due to the focus on guitars, drum sets etc. being played in a furious manner, as well as focus on a whole band
in a group. I will implement these in my video along with shots of outside locations in an effort to provide various elements to
interact with.
 The techniques I will use in my video will consist mainly of different camera angles e.g. high and low angle to provide different
levels of focus on the video’s aspects and create meaning. A low-angle shot could suggest power and dominance, which is
another convention of rock music artists i.e. to look imposing and powerful in their music videos. The techniques in my video will
also consist of shots being pieced together effectively to result in an uninterrupted, continuous and successful whole. This could
turn out to be effective because the audience will be able to see the video without a break in time interrupting (and possibly
ruining) the experience for them. The techniques I will employ will be quite similar to that of existing rock music videos, however
I will be original in my ideas. I intend to combine the surroundings of outside locations with the aspects of a band performing;
this could appear unique.

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TASK 2
Pre-production Assessment

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Title of production/production outline
 Summary
 A rock music video consisting of a band performing in a small classroom and footage of York College and its surroundings (mainly the field, car park and hill) with clips of
a student walking around in a series of corridors and stairways, lip-syncing to ‘Modern Way’ by Kaiser Chiefs’. The video itself will be filmed in and around York College
and follow the struggles of a student who hates his life in education.
 Intentions
 I intend to produce a music video based on the song ‘Modern Way’ by Kaiser Chiefs, an English indie rock band from Leeds. The music video will adhere to the
conventions of the rock genre through presence of musical instruments and band performances, and it will also reference different music genres e.g. pop. I am going to
produce this by filming at various outside locations and shooting performances of a band, as well as a lead artist (myself). I will be scouting for locations and making risk
assessments first to ensure I am confident during production, at which point I will be using a variety of shot types e.g. long shot, close-up and camera angles e.g. low-
angle shot, canted angle. During post-production I will be piecing together all the footage taken and edit certain areas e.g. enhance them, colour grade them. This will add
to the overall quality of my music video. The intended outcome for my music video is a continuous and uninterrupted flow of action depicting life at higher education; the
advantages and the disadvantages e.g. vast opportunities and a dull atmosphere. I intend for my music video to feature a high level of quality and editing techniques e.g.
effective transitions from one scene to another, visual enhancement. The elements of the music video should create meaning and give the audience a variety of aspects to
interact with, as well as evoke emotion and make the audience want to question what is going on in the video. The viewer should be able to relate to what it happening in
the video and sympathize with the main character.
 Breakdown of Tract/My Interpretation
 Modern Way’ by Kaiser Chiefs is a single from the band’s debut album Employment. The song peaked at No. 11 on the UK Singles Chart and its music video marked the
directorial debut of Ricky Wilson, the band’s lead singer. The song was released on November 7, 2005 along with Employment. It’s lyrics strongly refer to loneliness and
regret, which fits with the mood conveyed by the music video. However, the music video shows the progress of a juggler who practices balancing tennis balls on his face
until he becomes an influential figure. The band appear in this video frequently, donning glasses. During the climactic performance of the video, a special effect is used to
give a strong impression of the artists performing from within a giant tennis ball that turns on the stage so that the band is facing the massive audience in front of them
through the opened-up side of the ball. The size of the tennis ball in this sequence suggests the importance of tennis balls in this music video. The overall track has a
melancholy feel and seems to focus on the fact that all hope is gone and the artists are struggling to accept this fact. My interpretation of ‘Modern Way’ is a song which
aims to evoke certain feelings within the viewer e.g. sadness. The pace of the song is quite slow; this creates an atmosphere that is tense to say the least because it
allows the viewer to focus on the message the song is attempting to convey e.g. do not give up. The song could be trying to convey this message due to the manner of the
lyrics, as well as the narrative of the music video which features an individual making multiple attempts until he succeeds. The mood of the song is quite emotional; this will
be an aspect of my music video. I look at the structure of the song as a story about someone who finds himself in a place full of despair. He soon realizes that he has
made the wrong choice and needs to escape because there are so many other things life has in store for him. The lyrics are probably repetitive to ensure the audience
thinks about the message the artists are trying to convey throughout their time watching the video and do not forget it.
 Technical/equipment requirements
 Include any details that you think [you could use material from your pitch]

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Locations
 York College Playing Fields: for the climactic performance in the music video.
 Classroom on Floor 2: to capture shots of a band performance.
 Corridor on Ground Floor: for different sections of the music video where lip-syncing will occur.
 Stairs (Floor 3 and Downward): shots for the chorus will be taken here.
 Bottom of Stairs (Ground Floor): additional shots of the main character (myself) will be filmed in this location.
 York College Grounds: multiple scenes will be shot in various locations in and around the college to provide montage
to create meaning and go with the music video; this will give the viewer different aspects to interact with.
 I will be planning an observation of these locations in an attempt to ascertain they are suitable for my idea and unlikely to be
crowded by lots of people. This will benefit my production because if there are lots of people, it will be a lot difficult to shoot
scenes there because the people might not be willing to move or be made uneasy if they think they’re being filmed. It is a good
idea to obtain information by visual observation because I will be able to realize the characteristics of a certain location e.g. the
field and determine whether or not it will be suitable to film there.
 There are some limitations within the areas I hope to film in. For example, certain corridors in the college might not offer full
access because there are multiple classrooms in which people will be working in. There might also be numbers of people
passing through the location and this might disturb my production. Cleaners might also be present. Certain areas of the York
College playing fields might be too far away (I will need to consider the fact that I can’t be too far away from college) and other
people might even be using them e.g. P.E. classes or football clubs of different types. Another thing that could get in the way of
production is weather. If it rains heavily, I won’t be able to go out on the field to film because the camera will get wet and
conditions could be risky e.g. I could slip and fall. Filming on the stairs could also be risky because falling could result in serious
injury. I will also need to bear in mind the cost of the equipment I plan to use e.g. camera and tripod because if these get
damaged, I will have to pay for them. There are multiple ways to overcome these risks and limitations. If the weather is bad, I
should postpone filming and do it again the following day. If locations are crowded or access is limited, I will need to scout
different locations and/or change my ideas. I will need to explain to people that I am not filming them and have my college I.D.
card on my person at all times to state who I am and that I am a student at York College doing work for media. I will also need
to be extra careful whilst filming on the stairs so I don’t fall or drop the camera. To prevent going too far, I will keep in mind how
far away I am when it comes to filming on the fields.

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Equipment
 What do you need? E.g. equipment, resources? Mostly from college, but who do you need to speak to get
this kit? What is available? When?
 Look at equipment hire places, etc. http://www.mediadoghire.com
 Canon CN7 17-120 (£285 for 1 day): This piece of equipment enables effective focus, high-speed zoom,
and iris; it could allow me to respond rapidly when it comes to shooting scenes of surrounding outside
locations and is ideal for shooting scenes from a distance because it covers a great range and it is able to
maintain optimal quality.
 Rotolight Anova 2 Bi-Colour LED (£48 for 1 day): This is a highly modified version of previous types of
LED panels; the light can be much better controlled and it moulds around faces and features; this would
allow for enhanced quality during filming, particularly at the bottom of the stairs at college.
 Sony PXW-FS7 Camera Hire (£125 for 1 day): Featuring a 4K Super 35mm Exmor CMOS sensor and
supporting 4K 50p and Full HD, this piece of equipment will be ideal for shooting certain scenes on the
stairs and through the corridors.
 Tripod: I will need a tripod to hold the camera steady whilst shooting scenes.
 I will need to speak with those at the Media Department and ask if the aforementioned equipment types
are available at college, and if they are, request permission to use them for shooting scenes for my music
video. I understand that a certain type of LED camera will be available along with an SD card and a tripod;
these will be useful when it comes to filming. If any other types of equipment are available e.g. rotolight,
these will enhance the overall feel of my music video that I will try to communicate. Certain types of
equipment e.g. camera and tripod will most likely be available in a period when other people from different
lessons aren’t using them.

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Facilities
 http://www.fact.co.uk/services-venue-hire/editing-suite-hire.aspx
 Final Cut Pro
 I will be editing the footage taken during filming on Final Cut Pro, a non-linear video editing software program which
offers powerful and easy manipulation of media texts. I will be working on this program due to increased media
management options and support for a wide range of professional video formats. These will offer me a variety of
options during post-production and enable me to effectively piece together all the necessary shots for the overall
video. With multiple techniques to utilize and streamlined import processes, this is the ideal editing facility to use.
However, there are disadvantages; no built-in tracking options for effect will enable masking enhancements for
camerawork, meaning I will need to collect all the necessary shots and angles I need for my video.
 There are no built-in tools for creating custom effect mask shapes and certain effects presets will not be saved,
shared or copied intuitively between different systems. This might make post-production difficult in some areas as
the techniques I am able to access are limited. There are professional video editing, mastering and archiving
facilities equipped with effective start-to-finish video production that I might need for post-production. There is a
good chance these facilities will enhance the appearance of my overall production. They can be hired for £150 for
half a day.
 Adobe Premiere Pro
 A timeline-based video editing software program which will be useful for video editing and graphic design. This
editing facility is accessible at college; it will be used for the simple aspects of post-production e.g. selecting shots
and piecing them together. Some editing techniques may be applied from this program e.g. transitions or alteration
of brightness. This facility is free and accessible at almost any time. My production would clearly benefit from this
program because it is simple and easy to operate, therefore it might not be as time-consuming as any other
programs which I will be utilizing for special editing techniques e.g. transitions and enhancement of scenes.

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Personnel
 CREW:
 The team will consist of fellow classmates who will be given the job of filming some of the scenes in my music video. If they are able to help, Richard A.
Richard B and Matthew P. could provide some assistance for the filming of my music video. For example, Matthew Pinkney could be given the job of
capturing the shots of me walking with the camera tracking me as I walk towards it and the shots where I lip-sync and gesture in time to the song ‘Modern
Way’. The rest of the video will consist of panning shots of outside locations e.g. the college, the car park and the hill. I will be recording shots of myself lip-
syncing to the song; these shots seem easy enough to obtain on my own e.g. from behind a door or whilst stood against a wall. If I am able to obtain a guitar
or electric piano, I could get myself or Matthew to mimic the action of playing these so the shots fit with the music. The video will feature myself as the student
who appears ‘lost’ (the primary character). If I can, I will get a few classmates and myself to pretend to be a band playing in an empty classroom. The
instruments used will likely consist of two guitars, an electric piano and a drum set (if obtainable). As a backup plan, I might attempt to ask permission for four
students who are doing music as a course to appear in my video playing instruments. If these options are unavailable, I will try to incorporate existing footage
of guitars, drum sets etc. being played e.g. from YouTube. The video will feature a performance from a band which will consist of myself, Richard A. Richard
B. and Matthew P. if they are available. Based on assumption, the key strengths of my fellow classmates are that they are able to set up cameras and tripods
skillfully and capture a variety of scenes efficiently. Based on work in the past e.g. the short film project in Level 2, I assume that Matthew P. Richard A. and
Richard B. are able to use lots of different camera angles e.g. high-angle shot, as well as camera movements e.g. tracking shot confidently. They could be
good at directing and coming up with suggestions as to what types of camerawork to utilize in the music video e.g. to provide emphasis on the student I will
be playing in my music video. The only weakness that would have an impact on my video is the fact that they might be inefficient when it comes to playing
certain instruments, not to mention pretending to play them. If instruments of this type are able to be obtained, I will be playing the drum set whilst Richard A.
Richard B and Matthew P. will be playing the two guitars and electric piano. This will create the impression of a band performance, a convention of rock music
videos.
 Chances are they will be available if there is a period when they are not working on their own music videos. This will almost certainly be within lesson times
e.g. on a Wednesday. If any of them are taking a break or have finished for the day, I might require some help from them because I will need to feature a
band in my video and some shots I will need that are difficult to obtain myself. In turn, if any of them require any form of assistance in their videos, I will be
able to help them. When they are available, however, it might only be for a certain amount of time, so whatever I require them to do to help may need to be
quick.
 CAST:
 I might require external performers; e.g. people who are doing the course of music because if they play instruments skillfully, I could use them for the
appearance of a band playing in my music video and this could add to the effectiveness of the video. The band would look realistic so audiences might be
able to relate to the video more, especially if they are fans of the rock genre and go to a lot of concerts. It would benefit my video if there were additional cast
members, however this isn’t essential and the other elements I will include in my production will hopefully do well to provide a unique experience for the
viewer(s). If students from the music course are available, it will most likely be during a time period in which they are not required to complete any coursework
(both in and outside of class) or if they do not have class time at all. I am not sure whether or not I would need to pay these students because they might not
play important roles e.g. for a certain job and might be hoping to achieve this. I will not have to feed them because I would only need them for a short amount
of time; this won’t interfere with normal lessons or break/lunch time. I won’t need to transport them because they are from York College and this is where I will
be filming my music video. In addition to this, there will be no one else assisting me during the production of my music video e.g. people I know who are
skilled with cameras or instruments. They would benefit my video and could be relatives or former friends from past education, however these people won’t b
available and I will need to make due with the aforementioned personnel I can easily get to provide assistance for my music video.

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Props/Costume/etc
 Here I will consider the props that could be used in a music video, however I will not require any props e.g. ones that are used
on stage/on screen and resemble actual objects distinct from any surroundings e.g. characters, equipment and costume.
 For the production of my music video, there aren’t a lot of things I require to use as props which could consist of breakaway
objects e.g. mock glass or stage weapons that are made to look real but are, in actuality, unlikely to cause any injury due to
their weak structure and light weight. I do feel that props of these types would do well to depict scenes of anger or viciousness
in certain productions like a music video e.g. the subject breaking a window in anger, firing a gun into the air or shooting at
someone. The subject could even be shown contemplating suicide with a fake gun. The presence of anger in a music video, as
well as firearms, could tie in to the conventions of the rock genre.
 However, I am not sure if I would be able to get my hands on props such as these and they probably wouldn’t be necessary in a
music video, despite the fact that some mainstream music videos today utilize these aspects to evoke adrenaline within the
viewer. These props might not be necessary anyway; however they would benefit a music video because they would add to the
overall experience for the viewer(s), as well as the quality of the video. There would be increased features for the audience to
interact with because certain props would be distinct from the scenery of my music video (the surrounding countryside); thus
providing juxtaposition of the important aspects.
 Costume:
 The student within the video will not be dressed in a distinctive manner e.g. in an unusual or old fashioned way. He will be
dressed in a casual way e.g. like all other students at college which will mirror his easygoing, relaxed and unpretentious attitude;
this will be communicated through the manner in which he approaches the song and its lyrics. This student will be portrayed by
myself. During the chorus, his appearance will change; he will be wearing a hoodie and act in a more overconfident and
pretentious way, quite different in comparison to the ‘other’ student. The two of them will look like two different people, however
it is implied that the video is showing the different sides of one character e.g. innocent and troublesome. Juxtaposition will be
provided here due to the different ways these two subjects will act in contrast to each other. In addition, the ‘troublesome’
student will approach the song in a far more active way. My overall music video will benefit from use of different clothing which
creates meaning because it will show the laid-back nature of the casual student during the verse and pre-chorus of the song,
along with the active and somewhat aggressive attitude of the ‘troublesome’ student with his hood up during the chorus, which
is more upbeat than other sections of the song; this aspect could communicate how ‘upbeat’ the troublesome student is.

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Codes of practice and regulations
 I will require clearance to use the track ‘Modern Way’ by Kaiser Chiefs (which is from their debut album Employment) as the track for
my music video. The song is clearly copyrighted material; this is evident due the fact that Kaiser Chiefs are covered by UMG
(Universal Music Group), B-Unique Records, Polydor Records, Liberation Music and Universal Records, which are all record labels.
They are associated with the marketing of music recordings and videos; another requirement of labels could be to regulate music
videos and protect the rights of artists (i.e. preventing their works from being copied). Copyright Disclaimer Under Section 107 of the
Copyright Act 1976 states that ‘allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching,
scholarship, and research’. The ‘Fair Use’ checklist (http://www.copyright.com/Services/copyrightoncampus/basics/fairuse_list.html)
states that through ‘transformative or productive use’ and ‘parody’ fair use is favored, and through ‘profiting from the use’ and
‘denying credit to original author’ fair use is opposed, therefore breaching the Act. Despite the fact that I will credit the original author
of the track (Kaiser Chiefs) and not make money through my own use of it, I will need to contact MCPS-PRS (Mechanical Copyright
Protection Service – Performing Rights Society Alliance) to confirm that I can include the song ‘Modern Way’ in my music video
without breaking any copyright laws.
 Mechanical Copyright Protection Society: represents the mechanical rights of members whenever a piece of music is reproduced
physically, online or for broadcast. Royalties for mechanical rights are paid to the songwriter, composer or publisher.
 Performing Rights Society Alliance: represents the performing rights of members whenever music is played or performed in any
form of public space or place. Royalties are paid to the songwriter, composer or publisher.
 I might have performers in my music video who are external to my group (me, Richard B. Matthew P and Richard A.). These
performers might consist of students who are studying music as a course; these students will be playing certain instruments (guitars,
drum sets etc.) in a slightly aggressive attitude through which I intend to communicate the conventions of the rock genre in my music
video. If I am able to get my hands on certain instruments myself, it will be just me and other members of my group playing the
instruments, therefore external performers will not be required. However, if they are required, I will need them to sign an individual
release form that will declare I have permission to use them in my video; this is good practice as I will be asking each performer to
sign a consent form. I understand that using footage of people without their consent is not acceptable. I will need make sure I
explain to them what will happen in my video, as well as what they are agreeing to. I might also need them to sign a materials
release form so I can demonstrate that I’ve done everything properly. Before filming, I will need to find out who the location belongs
to (a classroom) and request their permission to film there. A location release form might also be appropriate as it will protect me
and my crew whilst filming at a place of education.

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Code of Practice and Regulations
(CONT.)
 Those who will make an appearance in my music video will most likely be aged 17 or over. The video will not contain any offensive material
e.g. strong violence, profanity or endorsement of weapons (knives, guns etc.) and the aspects of my music video should be appropriate for
people under 18. However, I will need those who are performing in my music video to sign a parental permission form which will state that
they are allowed to participate or even to travel, however my music video will be based primarily at York College, and any other scenes
necessary for my video will be collected myself. Fellow team members will not be required to act out strong violence in my video or travel to
other places e.g. towns and villages, in which case I would need parental permission documents which should include information about the
nature of the music video and where it will take place, as well as signatures from parents to indicate they are aware of what the team
members will be doing. I need to take into account the fact that having young people in a music video requires an appropriate degree of
responsibility and care over their physical and emotional welfare.
 Filming for my music video will take place primarily on the grounds of York College, including the playing fields and the corridors and stairs
within the building. I may also require additional footage from places other than York College e.g. a school field or some woods. I understand
that these are public places in my hometown and filming here will hopefully not disturb people. If I was filming on private property without any
form of written consent, I would get into trouble due to trespassing, therefore it would be a good idea to obtain landowner permission whilst
filming in private locations. I understand that such written consent will only be valid for a certain amount of time e.g. one week or a few days. I
should also consider the level of severity regarding making false statements on these forms and the fact that I need to mention what I will be
filming. The signature of the landowner will be required as well. It will be vital that I consider all of this prior to filming so I am aware that
permission has been granted for me and that I will not be breaking the law in any way.
 It would be crucial that careful consideration and health and safety measures are put in place in order to safeguard the welfare of contributors
under the age of 18, as well as ensuring that their involvement does not cause them any anxiety or distress. I will need to carry out risk
assessments so I can highlight any significant hazards that will be present. For example, on the stairs at York College, there are many risks
which include falling, tripping over or dropping something e.g. the camera. There is also the risk of falling over the railing which would be
fatal. There are also other hazards which have the potential to cause harm to someone e.g. loose camera wires which people can trip over. I
will need to assess these risks to determine their severity i.e. the chance that someone could be harmed by it as well as how serious the
harm could be. It would be a good idea to carry out risk assessments because I could reduce the risk of injury, as well as the stress of getting
seriously hurt or even killed. This would benefit my crew members as they would be reassured. Outside locations e.g. near the road will need
to be considered as well because there are moving vehicles. The level of severity there would be high. Health and safety documentation will
be required along with risk assessments. Prior to filming on the stairs, I will need to provide inspection reports on fire safety and structural
safety. There are certain ‘refuge points’ on the stairs which offer protection from fire, however. I will need to inspect the structure of certain
areas of the floor/stairs as unstable areas could result in tripping over. I will need to record any accidents or injuries that might take place
during filming in accident and injury logs. Emergency action procedures should be put into place to facilitate and organize the actions myself
or my team members should take during an emergency e.g. if the fire alarm goes off we will need to vacate the building. Evacuation plans are
already in place at the college if the fire alarm goes off. There are posters on the walls at various areas of the college which suggest the
safest and quickest route to take outside towards the fire assembly areas e.g. the tennis courts. All of this will need to be taken into account
before production; this will benefit my team members as they will be prepared to take action and know exactly what to do if anything goes
awry.

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Finance/Production Costs
 Freelance Rate-Cards:
 Runner: £397 (Production Dept.) Lighting Camera: £373 (Camera Dept.)
 Equipment:
 Canon CN7 17-120: £285 (1 day) Rotolight Anova 2 Bi-Colour LED: £48.00 (1 day) Sony PXW – FS7 Camera Hire: £125 (1 day) Final Cut Pro Edit Room: £150 (half a day) £397 + 373 + £285 + £150 + £125 + £48 = £1,378
in total. This will be the likely cost of my music video production.
 Financial Considerations: I will not be using any props or costume during my music video, therefore I will not have to consider the costs of fake guns, glass
etc. which could improve the overall quality of my music video. If I wanted to use props in my production, I would need to hire them if they were available. I
might need to ensure each piece is unique and of the highest possible quality; this could cost even more to hire. The Props Hire Store in National Theatre in
London offers a unique collection of costumes and props e.g. things like armour and sword from past productions. These will not be required in my music
video because it won’t be focusing on things like combat or intense fight sequences. I will not have to worry about the costs of props. As for travel, I will not be
heading to any other locations apart from York College. I will be filming inside the building and capturing footage from surrounding locations e.g. the field. The
only other place I might collect shots from is my hometown (Pocklington) e.g. of trees or paths and even a view of the countryside from a hill. Bus tickets cost
£3.00 each, but I always purchase these to travel from home to York College via bus, so this won’t be a financial consideration for my music video. I will need
to consider food for crew members if we are working over lunchtime. At most, I should spend about £4.00 to buy lunch for them, however this will only be if
they ask for it. The fact that I will be paying for food to feed fellow team members will not be definite because they might have food/money to buy food already.
In addition, we will be filming at York College, and if there is any time, we will also film on the field. We will not be travelling to other places e.g. into York.
Filming will take place at a single location.
 Budget: My overall budget is £2000. I will be able to meet this by ensuring I spend my money in the best interests of the production. In other words I will be
using the money I have been given to purchase equipment that is either essential or will enhance my production. Hiring edit rooms and other resources e.g.
instruments will also help me to meet the budget target, which realistically is lower than £1800 due to 10% required for contingency (£200). I am confident
that the budget will be met as long as I have purchased the right equipment that will enhance the quality of my production and help me to deal with any extra
costs. I will deal with these extra costs by considering the contingency fund, which is £200. The contingency fund makes up 10% of the budget, therefore my
contingency fund should be £200. If I add £200 to the cost of my music video production which is £1378 in total, the overall cost will be £1578. This is still
short of the budget, however I will be able to deal with these extra costs by hiring edit rooms for additional time, because things could go wrong during post-
production e.g. clash of events such as exams or appointments and I may have to utilize the edit rooms again. This would cost even more; this will hopefully
cover the budget of £2000. I will overcome events clashing by foreseeing them and employing a backup plan i.e. use the edit rooms another time. There
aren’t a lot of other problems I foresee regarding post-production or how to cover the budget.

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Final budget breakdown
 If I had the opportunity, I would prefer to use the alternative budget with extra time to utilize
edit rooms, cameras etc. as this would benefit my production. This alternative option is
more expensive than the other, but the overall cost (albeit the contingency fund) almost
covers the budget target (£2000), therefore this option would result in far less extra costs to
worry about in an effort to cover the budget. In this case, it would only be £14. I might
consider using edit rooms more effectively. I would prefer this budget option because there
would be additional time to edit during post-production and spend more time collecting
footage during shooting. Also, I wouldn’t need to deal with a large amount of extra money.
Resource Cost Alternative TOTAL.
Runner £397 £397
Lighting Camera £373 £373
Canon CN7 17-120 £285 (1 day) £570 (2 days) £285
Rotolight Anova 2
Bi-Colour LED
£48.00 (1 day) £96.00 (2 days) £48.00
Sony PXW – FS7
Camera Hire
£125 (1 day) £250 (2 days) £125
Final Cut Pro Edit
Room
£150 (1 day) £300 (2 days) £150
= £1986 £1378
Contingency £200 £1578

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Production team meetings
Meetings for Production Teams

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Meeting record
Date: 30/10/2015
 19th -22nd October 2015
 Before the October half term, me, Richard A. Richard B. and Matthew P. made agreements
to help each other with the filming of our music videos. I knew I would need their help at
some point to film my music video, however my video will not need to be filmed during half
term. If we all have to meet up, it will most likely be in York.
 29th October
 I have received a text from Matt P. requesting to meet up at Rougier Street in York
tomorrow. Richard A. needs help with his music video; we might need to head to an inside
location or film outside to act/lip-sync etc. I do not live in York, however I will be able to get
a bus from my own hometown in the morning, therefore I will not have any issues meeting
up with them. Because it is Richard A’s music video, he will be in charge and it will be his
job of supplying equipment, ensuring he can film at a certain location etc. My job will most
likely be to lip-sync or to act for the music video. This may also be the case for Richard B.
and Matthew P.
 The four of us will next be meeting up at college on Tuesday. I intend to film my music
video within and around the college building as this is what I had planned for my music
video. I will be requesting their help to film through the week if I can.

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Meeting record
Date: 09/11/2015
06/11/2015 (Friday)
I have requested for Matthew P, Richard A. and Richard B to come to college on Monday as if it was
a normal day. I plan for the four of us to film areas of my music video in and around the building, in
the corridors and on the stairs, as well as on Floor 4. The four of us have arranged to borrow
instruments e.g. guitars, electric piano from the music department to use for our video, however we
will only be syncing the instruments with the song so we won’t actually need to play them with any
skill. There are no lessons at all on Monday, therefore we can film all day.
We have also arranged to use a classroom to film the ‘band’ for my video. Richard B. will also need
a shot of a band playing for his music video. Because it is my music video I hope to film, it will be my
job to borrow equipment from the media department e.g. camera and tripod and ensure it is not
damaged and brought back to the office at a certain time. I understand that I will be responsible for
any damage to the equipment or loss. Also, because we are borrowing instruments, the four of us
are responsible for being careful with them as they belong to the music department. Richard A,
Richard B and Matt P. will be given the task of holding the camera, making sure it is positioned
correctly, and recording my lip-sync. I am not sure if I will be able to complete all filming on Monday;
if I need to film some more or re-shoot, then I may need Richard B. Richard A. and Matt P. on
Tuesday afternoon in which there are also no lessons.
We will next be meeting up on Tuesday at college. There is a chance that I might need to film some
more on Tuesday afternoon, therefore I may require their help a second time.

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Pre-Visualization: Introduction
Intro: A long shot will depict the
college and its surroundings.
This will ‘set the scene’ for the
music video and build up
suspense until the vocals drop
in.
The intro for the song ‘Modern Way’ lasts 12
seconds and consists of multiple shots e.g.
close-up, zoom, long shot, medium shot. I will be
following this in my music video. The shots from
‘Modern Way’ depict the juggler as a child, before
the scene changes to show the juggler as an
adult. This is effective for the video because it
introduces the talent the juggler is trying to
specialize in.
The intro for my music video will be a 12 second
long establishing sequence. It will feature eight
different shots, each depicting York College and
its surroundings from various angles and shots
e.g. extreme long shot of the building. This
sequence will enable the viewer to focus on the
primary location before the video cuts to the
interior of it. It also introduces the location in
which the video will take place, as well as the
characteristics of the surrounding areas e.g.
fields and car park.
The short intro sequence will also consist of
panning shots in which the camera will focus on
different sections at the front of the college. This
is effective because it adds to the quality of the
overall video through types of camerawork
utilized. In other words, the presence of camera
movement in the video adds to the overall
experience because the audience can view the
college from different perspectives of the camera.
A sense of variety is provided.
Colour Grading: The
college will be made to look
drearily dull through use of
the colour grey to provide a
bleak atmosphere. This will
tie to the mood of the overall
video and maybe even
convey what to expect from
the rest of the music video.
Long Shot: this shot will be utilized
provide emphasis on a large section
of the college from the outside. This
will create meaning because it could
suggest how big the college is and
just how daunting this can make
certain people feel.
Black and white to full colour
As each shot progresses, the colour tone will change
from black and white until the video depicts full
colour. In an attempt to add to the video’s
effectiveness, I will be editing the first three shots
taken into black and white; and the others with
different tones e.g. high-key lighting and
enhancement to create the impression of ‘attempting
to enhance quality’ as the video begins. It is effective
because the college will be made to look daunting
due to presence of drab colours at first; however this
impression will change after a few seconds as
enhancement takes place, increasing with each shot.
The arrangement of the settings and different forms
of editing techniques could be defined as use of mise-
en-scene which encompasses recognizable aspects
of something, particularly a music video.
High-key lighting will be employed for outside locations to convey the positive
aspects of being outside compared to the daunting nature of being inside the
college, in which low-key lighting will be used. This could provide juxtaposition.
The intro will focus on the aspects of the college at which
there are next to no people around; this could provide an
eerie feel and suggest the fear of being alone. A tense
atmosphere is provided for the location until the vocals
drop in. Fade transitions will be utilized during post-
production to enhance the quality of the video.

+ Pre-Visualization: Verse
Verse: Following the intro, the video will cut to the interior of the college and show the primary subject
(the student) stood in the stairwell inside the college, providing some lip-syncing for the song playing in
the background. There will be multiple shots of the empty corridors near the stairs to provide emphasis
on how dreary the college is in the video. The feel created by this sequence will be quite eerie due to
presence of places that seem abandoned. This will be the case in all verses not just the first one; this
act of repetition is effective as it secures emphasis on the eerie mood I will be conveying in my music
video.
The video cuts to the subject walking around the bottom of the stairs. This section of the song will
also depict the nature of the countryside through focus on the playing fields, the hill etc. that surround
the college. These locations will not feature any presence of people; the footage taken will be edited
and pieced together among the shots of the subject performing inside the college in a manner similar
to that of montage. The shots used in these alternate sections of footage will be extreme long-shot and
panning shot; these will provide a great deal of focus on the areas I desire. Movement will also add to
the effectiveness of the video and give it a more exciting atmosphere.
The verse for ‘Modern Way’ by Kaiser
Chiefs features shots of the lead
singer, as well as repeated shots of the
juggler practicing his skills, getting
better as the video progresses. The
shots of the juggler practicing within an
urban area, people trying to copy him,
and the singer performing in an entirely
different location put together create
an effective whole as the viewer has
multiple aspects to interact with. The
presence of an urban area could
attract people who live within cities due
to the fact that they are able to relate to
the setting which is possibly similar to
the place where they live.
During the verse of my music video,
there will be shots of the student lip-
syncing to the track, combined with
footage of outside locations (of the
college) so as to make the video look
bigger and focus on more than one
thing. The audience will most likely be
defined by the geographical location
e.g. the countryside (where my video is
set). This contrasts from the Kaiser
Chiefs music video and people living in
the countryside will be able to relate to
this location. Because my music video
features a variety of features e.g.
different areas of focus, it will interest
the viewer more and make the video
more enjoyable.
High-key lighting: this editing technique will be employed so
that bright tones predominate on the stairs. This technique
will be effective because it will show how there is a fair
amount of light coming in through the windows on the walls of
the stairs. The technique could also convey how ‘safer’ this
part of the college is compared to other areas.
Medium-Long Shot: the bottom of the stairs
will be shown in a medium-long shot which
will provide emphasis on the nature of the
location in which the student will be present
at.
Low-key lighting: this technique will be utilized so that dark tones
and shadows predominate; this will create a menacing feel which
should communicate how the student perceives the nature of the
college he is in. This will be influenced by the fact that the student
is present in the same shot of the corridors, and the fact that there
are no windows should convey how dark these areas of the college
are, compared to the stairs.
Colour Grading: I will be using this technique to provide a
daunting atmosphere to the corridors of the school e.g. during
editing I will make sure the colours grey and white predominate as
leading colours; these are also drab colours.

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Pre-Visualization: Pre-Chorus
The pre-chorus in the music video for ‘Modern Way’
does well to introduce a different harmonic pattern
from the verse to ensure the one in the chorus seems
fresh. This adds to the effectiveness of the song. The
pre-chorus is followed by a ‘probing’ passage that
leads to the full chorus. In this music video, a pre-
chorus occurs only to return to the verse again, after
which a second pre-chorus occurs; this one leads to
the first full chorus.
This is effective because it leads the viewer to think
that the chorus is about to occur at 0:52, however the
song returns to a second verse before the chorus
actually occurs at 1:31. When a pre-chorus does occur
in the music video e.g. at 2:27, more focus is provided
on the band than the focus provided during the verse
e.g. more close-up shots. However, the slow and
melancholy tone of the video stays the same.
In my music video, the visuals will alter slightly as the
pre-chorus occurs. Compared to the visual aspects I
will show during the verse (dark corridors and bright
stairways), the pre-chorus will occur over shots of the
student stood outside and shown panicking slightly,
looking behind him almost as if to ascertain no one is
following him. The lyrics ‘It’s the only way of getting out
of here’ will match the visuals at this point and imply
the feelings of the character. It will be at this point that
the video will communicate the desire of the student to
escape from the college. My interpretation of this part
of the song is that it sounds quite desperate; in turn,
the video will communicate the desperation of the
main character.
Pre-Chorus
The pre-chorus of the song is supposed to evoke excitement within
the viewer and suggest that the chorus is about to begin; it is
effective for raising the expectations of the audience. As the pre-
chorus occurs in my video, there will be use of slow-motion that will
create the impression of time slowing down; this could do well to
show how cautious the student is e.g. when opening a door slowly
and the viewer could be made to sympathize with him. The
atmosphere created by the music video during the course of the
verse will be the same eerie atmosphere during the pre-chorus. This
could almost suggest that things aren’t going to change for the
character i.e. he will always feel lost and vulnerable.
Long-Shot: the character will be shown in a long shot as I intend to place
him in relation to his surroundings outside. The weather will likely be rainy
or cloudy to connote a grim and daunting feel which relates to the feelings
of the character, and his surroundings e.g. wide open countryside could
communicate the nature of the place he is living in.
Decelerated Motion: this technique will be used to create the impression of
time slowing down, which could provide emphasis on the importance of ‘getting
out’ which fits with the lyrics ‘it’s the only way of getting out of here’ during the
pre-chorus.
Colour Grading: the shots of the student outside will be edited so that drab
colours e.g. grey and dull green e.g. for the field predominate and create a
dull feel.
High-key lighting: this editing technique will be
used a second time so that light tones predominate
and emphasis is provided on light shining through
the windows.
Low-key lighting: this technique will be utilized to provide emphasis on the
darkness of the corridors, compared to the stairs which have light shining in
through the windows.

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Pre-Visualization: Chorus
‘Modern Way’ by Kaiser Chiefs: During the chorus, the band are shown playing instruments in an aggressive and determined manner. The location in which
they are performing at is entirely different to the places shown in the video e.g. city streets, a theatre and a playground. The band are shown to be
performing away from other people and this gives the impression of the band being isolated. The lyrics of the song support this as they strongly refer to
loneliness and regret. There are shots of the juggler practicing his skills combined with the shots of the band. This is effective because it gives the audience
a variety of different features to interact with during the chorus.
My music video is about two different students, or two different personalities of one student, trying to cope with life in higher education. The video will follow
an ‘innocent student’ and a ‘troublesome’ student which could either be a single student with two different personalities, or two students with different
attitudes. This is the idea of my music video and I intend for it to be fully communicated to the audience by the time the first chorus drops in at 1:31. The
different sections of the song structure of ‘Modern Way’ will slowly introduce this idea in the music video i.e. the intro will set the scene for the video, the
verse will convey the feelings of the ‘innocent student’ etc. The chorus will show the ‘troublesome student’ who is dressed in a way that makes him look
intimidating (with a hood up). The way he performs will almost suggest that he is the main reason for the desire of the ‘innocent student’ to leave. Mise-en-
scene will be used during the chorus as everything that appears before the viewer (which will be characters, clothing, location and editing) will be arranged
in an effective manner and match the mood of the song.
Chorus
The chorus of a song is usually meant to conveys the main idea of the artist, or the big picture of what the music is attempting to express through its lyrics and visuals. During the chorus of
my music video, I will continue to incorporate scenes of outside locations (outside the college) along with shots of the ‘troublesome student’ lip-syncing to the chorus of the song. The lyrics
during the song’s chorus are ‘This is the modern way”. A slightly menacing atmosphere will be created by this character compared to the eerie feel the rest of the video will create. The
‘troublesome student’ could also act as someone trying to convince the other ‘innocent student’ to face the difficulties of life. I intend to let the audience interpret the video in their own way
rather than attempt to communicate one core message. This could add to the enjoyment of the viewer during the video.
The chorus for my music video will also feature shots of a band performance, with long shots to provide the audience with a full view of the band members and close-ups to show guitars and
drum sets being played; in this particular shot, there is focus on the instruments themselves to emphasize their importance during the chorus of the music video, as well as for the tone of the
track. Guitars being played aggressively tie to the rock genre and I intend to follow certain conventions of the genre e.g. aggressiveness. The presence of people playing instruments
aggressively strongly relates to the conventions of rock as it is something seen in many rock music videos, as well as at rock concerts.
Close-Up: this shot will be used to focus on certain aspects of the instruments e.g. guitar strings being
strummed. This will provide emphasis on the instruments and likely convey their importance during the
chorus of the music video.
High-key lighting will be utilized so that light tones predominate;
this could enhance the quality of the shots of band
members/instruments etc. and create a positive feel.
Colour grading will be used on shots of the instruments being played
in close-up shots; this will enable the colours of the drums, guitars etc.
to stand out.
Low Key Lighting: this editing technique will allow for shadows
to predominate within the shots of the ‘troublesome’ student; this
will create a menacing atmosphere which communicates the
attitude of the ‘troublesome’ student.

+
Pre-Visualization: Middle Eight
The middle eight refers to the section of the song which has a melody that contrasts with the verse significantly. It is
also called a ‘bridge’ and might be a transition. In the middle eight, the pattern of the music alters to break up the
repetitive pattern of a song; this keeps the attention of the audience. ‘Modern Way’ has a section in which the
arrangement of the song changes, somewhere towards the middle of the song, hence the term ‘middle eight’. The
middle eight does well to introduce new elements into the song; they keep the listener interested in what’s
happening, quite similar to the plot twist of a novel/movie. The middle eight could be a new melody or chord
sequence, but in the track ‘Modern Way’ it is an instrumental solo which slows the pace of the song and allows the
audience to reflect on the lonely and regretful mood communicated by it before the pace picks up for the finale.
In my music video, the same ‘black and white to full colour’ technique will be employed as shots of the college and
surroundings locations e.g. the field drop in a second time. This will be effective as it will rekindle the interest of the
viewer i.e. just as they feel as if they have understood everything in the music video, the same mood and direction
(from the introduction and onwards) is witnessed a second time, albeit with increased intensity. There will be focus
on the playing fields of York College during the middle eight; chances are the weather will be cloudy and grim and,
along with use of enhancement during post-production, a bleak and slightly disturbing atmosphere will be created. A
sense of juxtaposition will be created due to two contrasting aspects of my video: the middle eight will be different
from the rest of the song’s structure, whereas the visuals during the middle eight will be quite similar to the visuals
shown previously in the video. This section of the video will be maintain the daunting look of the overall music video;
this could strongly relate to how the primary character ‘the student’ perceives the place he is in and ensures the
audience does not forget what the video is attempting to convey.
Extreme Long Shot: the college field will be shown from this
distance to provide emphasis on how large the area is. The
combination of a massive, empty space, bleak weather and
editing techniques is effective as these all work together.
Black and white: the alteration of colour in this
manner could provide a disturbing atmosphere.
This same technique will be employed in the
introduction of the music video.
High-key lighting: this editing technique will be employed
so that bright tones predominate during the ‘middle eight’
section of the song.
Colour Grading: During post-production, I will
make sure that the colours white and grey
predominate as they add to the eerie nature of
the location and might create the illusion of fog.

+
Pre-Visualization: Outro
 The outro is the conclusion of the song. Artists all seem to have a unique way of completing their song e.g. through use of fade out or
instrumental tag (end of a composition). The song ‘Modern Way’ utilizes a coda; this designates a passage which effectively brings a piece
of music to a conclusion. Before this passage (which occurs at ), the same slow-paced instrumental as heard during the intro of the song
occurs; this is effective as it recreates the suspense built-up for the listener during the verse right before the song comes to an end. During
the music video, the action appears to slow down and the number of shots decreases. This is effective as it ensures the video does not end
too abruptly.
 I will interpret the effective manner of this repeated instrumental in a different way. I will end my music video in almost the same way it
began i.e. the video starts in black and white and slowly changes to full colour, and it will end with the presence of colour decreasing until
the video is in black and white. In addition to this technique I will employ during post-production, I will be adding shots of outside locations
which will be pieced together in a similar manner as the arrangement of shots at the start. The video will end with an extreme long shot of
the college; the exact same shot as the first (which also depicted the college).
 During the aforementioned passage, there is a fade-out i.e. the level of audio decreases until it is gradually reduced to silence, thus ending
the song. My music video will end with a final still shot of the college and a dissolve will occur i.e. a transition into a blank image. This is
where my music video will end. The outro of my music video will maintain the same eerie and unsettling atmosphere generated throughout
the video. It will end in a slow and eerie manner, just like the way it started. The use of editing techniques e.g. dissolve will add to the look
of the music video and they might even make the viewer want to see the video a second time. The arrangement of everything that appears
during the outro e.g. the camera angles and shots, location and actor(s) help to influence the believability of the video’s unique themes e.g.
distress, loss of hope in the eyes of the audience. The aspects during the outro refer to mise en scene which does well to ensure the vision
of the music video is expressed, mostly through the generation of a sense of time passing e.g. the multiple shots of the college could
convey the passing of time. A disturbing mood is created by my music video through utilization of editing techniques e.g. high and low key
lighting and colour grading; these techniques would also do well to suggest the emotions of the main character (the student). All of these
aspects (editing, camera angles, location and pace) will influence the quality of my music video because, when combined, they create an
effective whole as they all seem to connect to each other i.e. an eerie atmosphere is created by the editing techniques and the way the
shots are pieced together in certain areas supports this.
Colour Grading: during post-production, I will alter the colour of
certain shots so that the colours grey and white predominate as the
primary colours; this technique makes the video look daunting and
gives it a disturbing feel.
High-key lighting: this technique will be employed so that
bright tones predominate; it will also enhance the colours of
the shot. The use of this technique also relates to how bright
it could be outside compared to inside the college; in this
way, the outside of the college is represented positvely
compared to the dark nature of the corridors of the college.
Black and white: the final shots of the film will be edited into black and
white; this creates a dull atmosphere and maybe even imply that lack of
colour suggests lack of hope. The video comes to an end with this
implication.
Extreme Long Shot: the façade of the college will be depicted from a
distance so as to make sure the viewer can see the whole building.

+
Concept Board
Inspirational Images:

+ Master Frame 1
Shot number ref: 35
Long Shot: the band in my
video will be shown from
different angles e.g. two-shot,
close-up. This is an example
of one of the shots of the
band. The use of long-shot is
effective as it represents the
band members in relation to
their surroundings.
High Key Lighting: this
editing technique will be
employed so that bright tones
predominate in the frame(s)
and a positive atmosphere is
created for the band and their
performance. This will be
quite different in comparison
to the feel the rest of the
video creates. Other sections
of the video will feature low-
key lighting and alteration of
colour (into grey in some
places) which will make much
of the video look daunting.
Summary: This image is
an example of a shot that
will appear in my music
video. It will be depicting
a band performance
which will tie in to the
genre of rock.
Mise en scene: the
arrangement of all
graphic elements
including props (guitars
and other instruments),
costume, location,
lighting and even the
music in a positive way
will be vital in ensuring
the sequence conveys
the intended message
and maintains a high
quality.
Importance: this frame is an example of what the viewer will see
during the chorus of the music video. The shot of a band playing in a
location with a strong relation to the environment the main character is
in (the band play in a classroom and the setting is a school) is vital
when it comes to ensuring the music video is coherent and conveys a
message all the way through. The shots of the band will also give the
audience more elements to interact with, tie in to the rock genre and
create meaning during the chorus in which the video is upbeat.
The things seen in the frame, including editing techniques (high key
lighting and colour enhancement), props, and subjects relate to what
will be seen in the music video during the chorus. The image itself
creates a bright and positive feel; I intend for the shots of the band to
look positive compared to the rest of the shots in the music video
which will look eerie and daunting. This could create a sense of
juxtaposition.

+
Master Frame 2
Shot number ref: 01
Extreme Long Shot: the
college building will be
depicted in an extreme
long-shot; this is effective
as it will allow the whole
building to be visible to the
audience.
Colour Grading: the
colour of the video image
will be altered during post-
production in an effort to
make the scene look eerie.
As seen within this image,
the alteration of colour will
result in certain aspects
e.g. the sky and the grass
to look drearily dull during
the video.
Low-Key Lighting: the
image will be altered to
achieve the desired look of
the shot; I intend for dark
tones to predominate so
that the scene looks
disturbing. The way the
building will look could
evoke fear within the
viewer.
Summary: this is an
image of York
College; where my
music video will be
taking place. This will
be the first shot to
appear within the
video. It will also
appear a few times
throughout the pre-
chorus, and as the
ending shot of the
music video.
Importance: the shot of the facade of York College is important for
my music video as it establishes a setting to the viewer and
provides emphasis on the place where the main character is. As the
first shot in the video, it sets the scene before the action takes
place. I consider this particular shot to be important because it also
shows how big the college is, as well as how dreary it looks,
especially with the use of editing techniques e.g. low key lighting.
The use of an extreme long shot does well to establish the building
in relation to its surroundings e.g. trees and fields.

+
Master Frame 3
Shot number ref: 62
Close-Up: Student 2 will be
depicted in a close-up shot
so that he is tightly framed
and there is focus on his
facial expressions. This shot
could create meaning for the
character because it could
suggest, through his
expressions which would be
easily visible, his emotions
and personality.
Low-Key Lighting: this
editing technique will be
employed to ensure that
shadows are prominent in
the shot and that the scene
looks quite dark; this could
create a foreboding and
disturbing atmosphere which
would fit in well with the
aggressive look of the
hooded subject.
Summary: this shot will depict
Student 2, the ‘evil’ character
who torments Student 1 during
the video. This image should
provide insight as to how
intimidating the character will
look, and even communicate
his emotions e.g. he might be
reluctant to reveal who he is.
However, in my video his face
will be somewhat visible in the
shot, as will the wall behind
him.
Importance: this close-up shot of the hooded character (Student 2) appears
during the final chorus. The shot plays an important role in portraying the
character, highlighting how ‘dark’ he is and how he might feel due to the
focus on his facial expressions. The use of low-key lighting could make his
face difficult to see, thus providing a sense of mystery to the nature of the
character. The fact that this shot of Student 2 will appear straight after a
similar shot of Student 1 is also effective as it helps to establish the
relationship between the two characters.

+
Master Frame 4
Shot number ref: 23
High-Angle Shot: the camera
will be held over the handrail
from the top of the stairs,
aiming down to focus on the
winding nature of the staircase.
This camera angle could
provide emphasis on how
hazardous the stairs are from a
great height.
High-key Lighting: this editing
technique will be employed so
that bright tones predominate
in the shots on the stairs; this
will create a positive
atmosphere in this area of the
college as it focuses on how
bright it is on the stairs due to
light coming in through the
windows.
Summary: this image
is supposed to depict a
point-of-view (POV)
shot of the stairs as
Student 1 (the main
character) leans over
the handrail and looks
down at the winding
staircase.
Level of significance: the shot of the winding staircase is important during my
music video, specifically in regards to highlighting how hazardous certain
areas of the college are, and therefore the risk factor of the place the character
is in. During the second pre-chorus of the music video, the camera aims
downwards to film how far down the stairs go; this is supposed to imply the
point of view of Student 1 following a shot in which he leans over the balcony
in a medium shot.

+
Shot List
KEY:
Black: Intro/Outro
Green: Verse
Yellow: Pre-Chorus
Brown: Chorus
Dark Blue: Middle Eight
Light Blue: Shots that
will be used more than
once.

+
Task 3.2
Organisational Planning

+
Production Group Info
Name Contact Info Role Stage of
Production
Robbie H. 07470 408100 Visual Planning,
Filming, obtaining
equipment, editing
Pre Production
Production
Post Production
Richard B. 07856 435198 Holding the camera/lip
syncing
Production
Matthew P. 07708 099347 Filming/lip-syncing Production
Richard A. 07565 507190 Filming/lip-syncing Production
Media Dept. N/A Supplying technical
equipment, room to
film in, and green
screen (if available)
Production

+ Location information
York College: filming will take place primarily in and around the
college building. There are many corridors, staircases and
classrooms where the video can be filmed, therefore there would be
many options to take if a certain location could not be used e.g. due to
the presence of people or cleaners. The college building is massive,
therefore there are a variety of options if I find that I cannot film in a
specific place. For example, if I want to film in the classroom 2F065
and access to it is not available, I can always choose an alternate.
This shows that the location has a lot of benefits for my music video
production.
Weather: if it rains, we won’t be able to film on the field, therefore we
will stop filming for one day and film the sequence we desire another
day if the rain has stopped. There would be a risk of slipping on the
muddy ground, as well as the camera getting wet. This would have a
negative impact on the production of my music video because some
of it will be taking place outside. If it has rained, there won’t be a great
deal of alternative options to take, especially because the ground is
muddy; this could make the shot where Student 2 pushes Student 1
over on the field increasingly difficult.
People: there are a lot of people in this location, therefore I will need
to make sure I film in areas that are not too crowded e.g. the
atrium. This will benefit my production due to no interference from
people who aren’t part of the production. It can also make
production far less time consuming; if I accidently catch someone
on camera, I will have to stop filming continually as they will be
interfering with my production, albeit unintentionally. This puts the
location I chose (York College, with the stairs in particular) at a big
disadvantage.
Chapel Hill, Pocklington: I will be obtaining shots at this
location. This is not private land, therefore I would not be
required to fill in any forms to ensure I can film here. This
place is part of a public footpath, and there are no houses
this far up the hill. There is a chance that the ground will
be slippy, especially if it has rained, and I will be able to
overcome the issue of falling by being careful of where I
walk. There is a danger at the location of being
electrocuted; a generator is situated at the top of the hill
and I will need to keep out of there. Acknowledging these
risks will benefit my production due to reduced stress of
getting hurt or even killed. This location (situated away
from the town and any houses) is a good place to film at
because there is little chance of filming here being
interrupted e.g. by people walking up there with dogs.
Also, the location has many aspects that could fit in with
the manner of location throughout my video (the
countryside).

+
Production Schedule
 Day 1: I will be filming shots of the band playing in the classroom. I will also be filming
scenes of lip-syncing in the corridors, running on Floor 4, lip-syncing on the staircase, and
filming the reaction of Student 1 when he sees Student 2. I will also be filming the part
where the lift doors open to reveal Student 2 standing there, as well as a few scenes of li[-
syncing for the earphones scene and the scene with the lockers. Both will feature Student
2 and Student 1 respectively (both portrayed by myself).
 Day 2: We will be filming in 25066 for the scene of ‘doing work’ in the classroom. There will
also be shooting on the bottom floor of the stairs for Student 2’s aggressive lip-sync and
Student 1’s ‘escape attempt’ which fails.
 Day 3: On the third day of filming, we will be capturing footage of Student 1 on the field and
obtain a sequence of Student 2 chasing and pushing over Student 1. This will be the final
day of filming on which we will also be making use of shooting shots not yet obtained or re-
shooting shots which failed.
 Home Shooting: I have my own camera which I will be using to film different locations e.g.
woods and public footpaths in my home town. I will be shooting scenes of my own when I
am not at college and there will also be a brief period of night shooting as well.

+
Task 4.1
Production Record/Log

+
Production Record/Log
 (See MV Production Log PowerPoint)

Mv assignment 02 2014 3

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