This is the first version that Ana created.

1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki

2. 1 Achieve Likeability

3. Zygomatic major muscle “Pan Am” smile

4. Orbicularis oculi muscleDuchenne smile

5. Dress for a tie

6. Under-dressing: “I don’t respect you”

7. Over-dressing: “I am better than you”

8. Equal-dressing: “We’re peers”

10. Utter an appropriate verbal greeting

11. Flash the Duchenne smile

12. Grip the person’s hand and give it a firm squeeze

13. Make sure you hand is cool, dry, and moderately smooth hand

14. Take up a mid-point position between the two of you

15. Use a medium level of vigor

17. 2 Achieve Trustworthiness

18. Trust others

19. Gain knowledge and competence

20. Be a mensch

21. 3 Get Ready

22. Do something DICEE Deep Intelligent Complete Empowering Elegant

23. Make it short, sweet, and swallowable

24. Conduct a premortem

25. 4 Launch

26. Tell a story

27. Plant many seeds

29. Degrees versusheating costs

31. Provide social proof Petrified Forest National Park, Arizona

32. Find a bright spot

33. Enchant all the influencers

34. 6 Endure

35. Don’t use money

36. Invoke reciprocation Mexico Ethiopia

37. Build an ecosystem User Groups Websites/Blogs Resellers Online special interest groups Developers Conferences Consultants

38. 7 Use Technology

39. Engage fast, many, and often

40. Provide value Information Insights Assistance (3 icons, 3 clicks)

41. Remove the speed bumps

42. 8 Twitter

43. Spruce up your avatar o_O

44. Spruce up your profile Name blah blah 120 2 0 following followers listed Tweets 0

45. Provide links

46. Make it personal NameMichelle Webhttp://livingwith… Bio Wife, blogger, office manager, type 1 diabetic, trying to conceive our first child, avoider of debt, lover of fun! Check out my diabetes blog linked above. 184 226 11 following followers listed

47. 9 Presentations

48. Customize the introduction

49. Sell your dream iPhone isn’t $188 of parts plus AT&T subscription

50. 10 slides, 20 minutes,30-point font

51. 10 Email

52. Get an introduction

53. Craft the subject line “Your book is great!”

54. 5 sentences: What you want What your cause is Who you are Why the recipient should help you What the next step is

55. Last slide but I don’t know what yet

56. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Slides by AnaFxFz.com