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Howto publish

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Guy Kawasaki
Guy Kawasaki
1 von 17
Genesis
Genesis
Pros and Cons No advance Responsibility Loneliness Control Time to market Increased royalty Pros Cons
1. Write for the Right Reasons Enrich people’s lives Further a cause Meet an intellectual challenge Make money Increase consulting Increase speeches Wrong Reasons Right Reasons
2. Use the Right Tools Microsoft Word Adobe InDesign Evernote Dropbox YouSendIt
3. Write Every Day
4. Build Your Marketing Platform Curator Sector expert
5. Start with a Kindle Ebook Amazon iTunes iBooks Nook Google Kobo
6. Tap the Crowd Outline Manuscript PDF
7. Hire a Copyeditor 10 friends 60 testers 2 OCD authors 1,400 mistakes
8. Hire a Cover Designer
9. Test Your Ebook Tablets Apps Cloud Readers
10. Don’t Give Up “We are not interested in science fiction which deals with negative utopias. They do not sell.” “His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.” “It is impossible to sell animal stories in the USA.” Match the rejection to the book
Artisanal Publishing Hall of Fame
Tribute “Everyone is talented, original, and has something important to say.” Brenda Ueland
Slides design by anafxfz.com APEthebook.com bit.ly/apecommunity

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Howto publish

  • 1.
  • 4. Pros and Cons No advance Responsibility Loneliness Control Time to market Increased royalty Pros Cons
  • 5. 1. Write for the Right Reasons Enrich people’s lives Further a cause Meet an intellectual challenge Make money Increase consulting Increase speeches Wrong Reasons Right Reasons
  • 6. 2. Use the Right Tools Microsoft Word Adobe InDesign Evernote Dropbox YouSendIt
  • 8. 4. Build Your Marketing Platform Curator Sector expert
  • 9. 5. Start with a Kindle Ebook Amazon iTunes iBooks Nook Google Kobo
  • 10. 6. Tap the Crowd Outline Manuscript PDF
  • 11. 7. Hire a Copyeditor 10 friends 60 testers 2 OCD authors 1,400 mistakes
  • 12. 8. Hire a Cover Designer
  • 13. 9. Test Your Ebook Tablets Apps Cloud Readers
  • 14. 10. Don’t Give Up “We are not interested in science fiction which deals with negative utopias. They do not sell.” “His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.” “It is impossible to sell animal stories in the USA.” Match the rejection to the book
  • 16. Tribute “Everyone is talented, original, and has something important to say.” Brenda Ueland
  • 17. Slides design by anafxfz.com APEthebook.com bit.ly/apecommunity