To achieve likability, smile with your eyes by using the zygomatic major and orbicularis oculi muscles. Accept others and default to saying "yes". To achieve trustworthiness, trust others, contribute without expecting anything in return, and look for areas of agreement. To be perfect, do something that is deep, intelligent, complete, empowering and elegant. Tips for getting more social media followers include starting engagement yesterday, segmenting your services, making a great profile, curating and linking content, adding visual elements, responding to comments, staying positive or silent, and repeating your efforts.

1. Achieve Likability
1

2. Zygomatic
major muscle
“Pan Am” smile

3. Orbicularis
oculi muscle
Make a
Duchenne smile

4. Accept others

5. Default
to
“yes”

6. Achieve
Trustworthiness2

7. Trust others

8. Bake, don’t eat

9. Agree on something

10. Perfect
3

11. Do something DICEE
Deep
Intelligent

12. Do something DICEE

13. Do something DICEE
Deep
Complete
Empowering
Elegant
Intelligent

14. How to Get More
Followers

15. 1. Start Yesterday

16. 2. Segment the Services
Five
Ps of
SM
People
Perceptions
Passions
Pinning
Pimping

17. 3. Make a Great Profile

18. 4. Curate and Link

19. 5. Cheat

20. 6. Restrain Yourself
Self-Promotion Good Content
Social Media Posts

21. 7. Add Bling

22. 8. Respond
70 comments70 comments

23. 9. Stay Positive or Stay Silent

24. 10. Repeat

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