2. International
Marketing

3. Star Wars
• Star Wars is an American epic space
opera franchise centered on a film
series created by George Lucas.
• Produced by Lucasfilm
• Disney announced a deal to acquire Lucasfilm
for $4.05 billion
• Box office Performance $4,382,359,868

4. Star Wars Franchise
• IV: A New Hope (1977)
• V: The Empire Strikes Back (1980)
• VI: Return of the Jedi (1983)
• I: The Phantom Menace (1999)
• II: Attack of the Clones (2002)
• III: Revenge of the Sith (2005)

5. Marketing Star Wars
• Star Wars: Attack of the Clones otherwise
known as Star Wars Episode II was marketed
in a number of ways,
• First via adverts at the cinemas
• TV as well as numerous Bill Boards.
• Viral Marketing
• Marketing through Character of the movies.

6. Bill Board

7. Viral Marketing

8. • However, due to the film being a part of the
hugely popular franchise Star Wars it didn't
need any marketing at all, the audience
simply wanted to watch it to continue the
story they had been watching for the
previous 4 movies.

9. • George also created many other subsidiaries
such as -
• Lucas Digital
• Skywalker Sound - postproduction sound editing
• Industrial Light & Magic - special effects
• Lucas Licensing - licensing and merchandising
• Lucas Learning - educational materials
• Lucas Books - book publishing
• LucasArts - video and computer games
• Lucasfilm Animation – animation
• Lucasfilm Animation Singapore - animation

10. Marketing through Character

12. Lucas Books - Book publishing

13. Licensing and Merchandising

18. Video and Computer games

19. Distribution
• The film was distributed by 20th century fox
and ‘Lucasfilms’.
• 20th century had a massive reputation and so
did ‘Lucasfilms’.
• George Lucas, the director used his own
distributing company to help distribute his
film.
• It first went to the cinema and then went to
DVD.

21. Production Publicity
• Some of the major things for the production of
the Movie via new technology are the following:
• 1. Yoda was no longer a puppet but fully digital
Animation
• 2. Droids were done via green screens
• 3. Large scale affects not possible before were
now computer generated
• 4. The main thing was that battles were now
animated so you could have them on a vast
scale never seen before.

24. Television Series 2003 - 2013

25. Star Wars Marathon
• A Star Wars marathon is an event where
individuals watch all six Star Wars movies
back to back.

26. Thank you