Index: About Background History Struggle Strengths Weakness Apple Products Sales Facts

1. Apple
By. Gunjit Setia

2. About
Name: Apple Computer Company (1976-1977)
Apple Inc. (1977- Present)
Industry: Computer Hardware
Founded: 1976
Country: US of America
Founder: Steve Jobs, Steve Wozniak, Ronald Wayne
CEO: Tim Cook
Chairman: Arthur D. Levinson
COO: Jeff Williams
CFO: Luca Maestri
Employees: 147000
Revenue: 274.515 billion
Head Office: Cupertino California

3. Background
Apple is an American Multinational Technology Company that designs,
manufactures, and develop consumer electronics.

4. $274300000000
Apple’s Sales in 2020

5. History
Apple I
1976
Apple II
1977
Macintosh
1984
Macintosh
1984
Mac Classie and Mac LC
1990
Mac SE and Mac II
1987
MacPlus
1986
Macintosh Portable
1989
Power Book
1991
Steve Jobs got fired

6. Struggle

7. Return of Steve Jobs
iMac
Mac OS X
iPod
iPod + iTunes
Apple Inc.

9. Strengths of Company
Strong brand
image
One of the most
valuable and
strongest brands
in the world.
High profit
margins
Maintains its
premium pricing
strategies.
Effective innovation
process
Rapid innovation
based on intensive
growth strategies.

10. Weakness of Company
Limited Distribution network
Policy of
exclusivity over
the distribution of
products.
High selling prices
Most sales
revenues come
from the high-end
market.
Sales limited mainly to
high-end market.
Only able to reach
middle to upper
class markets.

11. Apple Products Sales

12. iPhone Sales

13. iPad Sales
Year Sales
2016 45.5 million
2017 43.7 million
2018 43.5 million
2019 45.2 million
2020 71.1 million

14. Apple Watch sales
Year
2015
2016
2017
2018
2019
2020
Sales
8.3 million
11.9 million
12.8 million
22.5 million
30.7 million
43.1 million

15. AirPods Sales
Year Sales
2017 15 million
2018 35 million
2019 60 million
2020 114 million

16. Mac Sales
Year Sales
2015 20.4 million
2016 18.3 million
2017 18.9 million
2018 18 million
2019 17.5 million
2020 20.2 million

17. Facts
Screen Time will let users know how long they look at their iPhone daily.
Apple has sold over 1.3 billion iPhones
since launch (2007).
Apple sells 18% of smartphones globally and
earns 87% of smartphone profits.
Apple has $285.1 billion in its cash reserves.
A trillion photos are taken each
year on iOS devices.
Apple Podcasts hit 50 billion episode
streams and downloads

18. # Experience
+This Work give us an experience of how Apple
Inc. Company is increasing day by day. Get to
know about new things like which products they
launched and their company get into too heights.
The work gave me knowledge about facts and
figures of Apple.

19. Thankyou