Building great products isn't enough. Marketing channels are saturated. Growth Hacking skills help you beat the competition and develop your products.
In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.
About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks
14. Why Are Growth Teams Taking Over The World?
Place your screenshot here
15. Why is growth hacking Important?
1. Traditional marketing channels are increasingly expensive and saturated
16.
17. Why is growth hacking Important?
1. Traditional marketing channels are increasingly expensive and saturated
2. Most projects focus heavily on product, but the real challenge is with
distribution
18. Startups don’t fail because they lack
a product; they fail because they lack
customers and a profitable business
model. - Steve Blank
“Startups focus too much on building product
with limited attention to customer interaction,
usability, and marketing. This is also a big fail."
- Dave McClure
"Poor distribution—not
product—is the number one
cause of failure. " - Peter Thiel
21. Why is growth hacking Important?
1. Traditional marketing channels are increasingly expensive and saturated
2. Most projects focus heavily on product, but the real challenge is with
distribution
3. New channels and tech are popping up exponentially
28. Why is growth hacking Important?
1. Traditional marketing channels are increasingly expensive and saturated
2. Most projects focus heavily on product, but the real challenge is with
distribution
3. New channels are popping up exponentially
4. Acquisition is trivial. Activation and Retention are crucial
29. Growth Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
Marketing
Teams
Growth
Teams
30. Growth Hacking Transformation Pyramid
MINDSET =
(Organisational Readiness a.k.a
“transformation, Leadership
alignment)
PROCESS =
(Agile, Experimentation, Removing
9 Blockers)
PEOPLE =
(Team composition, Skills
Training,
Experiment design, strategy)
TACTICS =
(Implementation, strategy, tools,
best practices, implementation)
MINDSET
PROCESS
PEOPLE
TACTICS
58. Uncertainty?
(Are we allowed to
do this?)
Politics/Egos
(Stepping on
people’s toes)
I.T.
(No support, time
or mindset)
Branding
(This is not aligned
with our brand
values)
Agencies
(Data is external)
Legal Risk Compliance Governance
Main blockers
Guidelines
Skills
(Team can’t
execute)
59. Growth Marketing Transformation Pyramid
MINDSET =
(Organisational Readiness a.k.a
“transformation, Leadership
alignment)
PROCESS =
(Agile, Experimentation, Removing
9 Blockers)
PEOPLE =
(Team composition, Skills
Training,
Experiment design, strategy)
TACTICS =
(Implementation, strategy, tools,
best practices, implementation)
MINDSET
PROCESS
PEOPLE
TACTICS
61. Head of Growth
Process-Driven
Analytical
Creative
Strong Personality
T-shaped
Soft Skills
Developer
Fast iterations
Build fast fix later
Loves data +
tracking
Creative
Growth oriented
Executes fast
UX/UI
Customer
empathy
Executes fast
Front-end code
Ship fast
Loves testing
Conversion
Rate
Optimization
Data Analyst
Small data sets
Large data sets
Back-end
knowledge
Needle in
haystack
Data to insights
62. Growth Marketing Transformation Pyramid
MINDSET =
(Organisational Readiness a.k.a
“transformation, Leadership
alignment)
PROCESS =
(Agile, Experimentation, Removing
9 Blockers)
PEOPLE =
(Team composition, Skills
Training,
Experiment design, strategy)
TACTICS =
(Implementation, strategy, tools,
best practices, implementation)
MINDSET
PROCESS
PEOPLE
TACTICS
63.
64. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
75. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
76. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
77. Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
78. Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
79. Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell