1. HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH
AWESOME CONTENT
Christa Sabathaly
2. WHY YOU ARE HERE?
†Youâre probably starting your own start-up
†You want to check whether you have a good content strategy
on your e-commerce site
†You want to step up your content game to bring more traïŹc to
the site
3. WHY AM I HERE?
†I specialised in demand creation.
4. TODAYâS AGENDA
†What the heck is content
marketing, anyway?
†Step-by-step guide in creating
awesome content
†Content marketing secret
sauce to growth hacking.
7. âContent marketing is the art of
communicating with your customers
and prospects without selling. It is
non- interruption marketing. Instead
of pitching your products or services,
you are delivering information that
makes your buyer more intelligent.
12. EXERCISE - 1
†Imagine a brand. It can be your brand, or any random brand
†Create a tweet (140 characters) to promote your brand
†You have 1 minute to do this
18. EXERCISE - 2
†Build your âideal afterâ in 1 paragraph for an âAbout Usâ
section in your website, stating your SOV.
†Create an instagram post to promote your launch, and please
provide a description or imaginatively draw on what kind of
picture you want to put in your instagram.
†You have 5 minutes to do this.
†This exercise comes with a prize for the ïŹrst winner!
20. THE SECRETâŠ.
†The secret to growth hacking is : THERE IS NO SECRET
SAUCE.
†Growth hacking is a scientiïŹc approach to marketing,
therefore you need to test and validate your content strategy
via measurement tools.
26. WRAP UP
†Content marketingâs job is to
create traïŹc by communicating
the ideal after
†To start writing on your social
media, try elaborating your
Statement of Value
†Grow your ïŹrst 10,000 traïŹc by
validating your content strategy
with measurement tools
28. OTHER RESOURCES
†Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/
†Instagram Metrics Insights : https://blog.buïŹerapp.com/instagram-stats-
instagram-tips
†Content Cheatsheets : https://www.pinterest.com/michaelschmitz/
content-marketing-infographics/
†Great Reads
†Zero to One by Peter Thiel
†Growth Hacker Marketing
by Ryan Holiday
†Blogs to bookmark or subscribe
†contently.com †contentmarketinginstitute.com
29.
30. THANK YOU AND LETâS STAY CATNNECTED!
†@sabathaly
†www.sabathaly.co
†christa.sabathaly@gmail.com