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Building a Business Through Emotion and Experiences

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GrowthHackTalks
GrowthHackTalks

Marino Fresch, Head of Marketing at Eventbrite presented "Building a Business Through Emotion and Experiences" at Growth Hack Talks. For more info see: http://growthhacktalks.com/ http://bit.ly/1KIPaTX

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Building a business through emotion and experiences Marino Fresch Head of Marketing @mfresch
Silicon Valley Eventbrite - a quick introduction
Long tail ticketing Low fees Innovative technology Big events High fees Antiquated technology
Let’s talk about bots? A global platform for any event
200 million tickets processed in 180 countries 500 employees on 4 continents €1 billion valuation
Happiness Does the growth graph look like a hockey stick?
Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product Optimisation A/B Tests Social Analytics
Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
There is no Growth Fairy
Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
Cost Time Cost to run a start up
SEO Retargeting Banner Ads Webinars Landing pages Emails Product Optimization Banner Ads Banner Ads Banner Ads Banner Ads Retargeting Retargeting Retargeting Retargeting Emails Emails Emails Emails Emails Product Optimization Product Optimization Product Optimization SEO SEO SEO SEO SEO SEO SEO Banner Ads Banner Ads Banner Ads Banner Ads SEO Webinars Webinars Webinars Help…
How do you create this emotional connection online?
You don’t. Take your brand offline.
“It takes 3-5 touches for people to do, think, feel what you want.” - Herbert E. Krugman
Events?
“Be fearful when others are greedy and greedy when others are fearful.” - Warren Buffett
20% 80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization Events (or anything that stands out) Placing your growth bets
Thank you! @mfresch

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