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How to Start a Startup 
WELCOME, AND IDEAS, PRODUCTS, TEAMS AND EXECUTION PART I 
SAM ALTMAN 
President, Y Combinator 
@sama 
sam@ycombinator.com
1. Idea 2. Product 
3. Team 4. Execution
1. Idea 
1. Idea 2. Product 3. Team 4. Execution
The Idea comes 
first 
1. Idea 2. Product 3. Team 4. Execution
The company 
should feel like 
an important 
mission. 
1. Idea 2. Product 3. Team 4. Execution
Seems like a bad idea 
STARTUP 
This is a good idea 
1. Idea 2. Product 3. Team 4. Execution
Why now 
? 
1. Idea 2. Product 3. Team 4. Execution
While you are a student: 
! Think about new ideas 
! Meet potential cofounders 
1. Idea 2. Product 3. Team 4. Execution
Most people think first of what they want to express or make, 
then find the audience for their idea. 
You must work the opposite angle, thinking first of the public. 
You need to keep your focus on their changing needs, the trends 
that are washing through them. Beginning with their demand, you 
create the appropriate supply. 
50 Cent 
1. Idea 2. Product 3. Team 4. Execution
2. Product 
1. Idea 2. Product 3. Team 4. Execution
Great Idea 
Great Product 
Great Company 
1. Idea 2. Product 3. Team 4. Execution
! Build something users love 
! Talk to users 
1. Idea 2. Product 3. Team 4. Execution
Intensity of like 
#Users 
1. Idea 2. Product 3. Team 4. Execution
1. Idea 2. Product 3. Team 4. Execution
Great products win. 
Make something users love. 
1. Idea 2. Product 3. Team 4. Execution
Fanatical 
#1 
2. Product 3. Team 4. Execution 
1. Idea
Get users manually. 
1. Idea 2. Product 3. Team 4. Execution
User feedback 
! What do they like? 
! What would they pay for? 
! What would make them recommend it? 
Show it 
to users 
Product 
Decisions 
2. Product 3. Team 4. Execution 
1. Idea
Metrics: Focus on growth 
! Total registrations 
! Active users 
! Activity Levels 
! Cohort Retention 
! Revenue 
! Net Promoter Score 
2. Product 3. Team 4. Execution 
1. Idea

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Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)

  • 1. How to Start a Startup WELCOME, AND IDEAS, PRODUCTS, TEAMS AND EXECUTION PART I SAM ALTMAN President, Y Combinator @sama sam@ycombinator.com
  • 2. 1. Idea 2. Product 3. Team 4. Execution
  • 3. 1. Idea 1. Idea 2. Product 3. Team 4. Execution
  • 4. The Idea comes first 1. Idea 2. Product 3. Team 4. Execution
  • 5. The company should feel like an important mission. 1. Idea 2. Product 3. Team 4. Execution
  • 6. Seems like a bad idea STARTUP This is a good idea 1. Idea 2. Product 3. Team 4. Execution
  • 7. Why now ? 1. Idea 2. Product 3. Team 4. Execution
  • 8. While you are a student: ! Think about new ideas ! Meet potential cofounders 1. Idea 2. Product 3. Team 4. Execution
  • 9. Most people think first of what they want to express or make, then find the audience for their idea. You must work the opposite angle, thinking first of the public. You need to keep your focus on their changing needs, the trends that are washing through them. Beginning with their demand, you create the appropriate supply. 50 Cent 1. Idea 2. Product 3. Team 4. Execution
  • 10. 2. Product 1. Idea 2. Product 3. Team 4. Execution
  • 11. Great Idea Great Product Great Company 1. Idea 2. Product 3. Team 4. Execution
  • 12. ! Build something users love ! Talk to users 1. Idea 2. Product 3. Team 4. Execution
  • 13. Intensity of like #Users 1. Idea 2. Product 3. Team 4. Execution
  • 14. 1. Idea 2. Product 3. Team 4. Execution
  • 15. Great products win. Make something users love. 1. Idea 2. Product 3. Team 4. Execution
  • 16. Fanatical #1 2. Product 3. Team 4. Execution 1. Idea
  • 17. Get users manually. 1. Idea 2. Product 3. Team 4. Execution
  • 18. User feedback ! What do they like? ! What would they pay for? ! What would make them recommend it? Show it to users Product Decisions 2. Product 3. Team 4. Execution 1. Idea
  • 19. Metrics: Focus on growth ! Total registrations ! Active users ! Activity Levels ! Cohort Retention ! Revenue ! Net Promoter Score 2. Product 3. Team 4. Execution 1. Idea