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Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.