Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one. This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel. The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.

172. 1. Mary Poppins - 1964
2. The Great Race - 1965
3. Batman - 1966
4. The Graduate - 1967
5. The Producers - 1968
6. Paint Your Wagon - 1969
7. M*A*S*H - 1970
8. The Million Dollar Duck - 1971
9. What’s Up, Doc? - 1972
10. American Graffiti - 1973
11. Blazing Saddles - 1974
12. Young Frankenstein - 1974
13. The AdventureS of Sherlock Holmes’
Smarter Brother - 1975
14. Month Python and the Holy Grail - 1975
15. The Return of the Pink Panther - 1975
16. The Pink Panther Strikes Again - 1976
17. Silver Streak - 1976
18. High Anxiety - 1977
19. Slap Shot - 1977
20. National Lampoon’s Animal House - 1978
21. Revenge of the Pink Panther - 1978
22. The Jerk - 1979
23. Meatballs - 1979
24. Airplane! - 1980
25. Caddyshack - 1980
26. The Cannonball Run - 1981
27. History of the World: Part I - 1981
28. Stripes - 1981
29. Fast Times at Ridgemont High - 1982
30. Porky’s - 1982
31. The Toy - 1982
32. A Christmas Story - 1983
33. National Lampoon’s Vacation - 1983
34. Risky Business - 1983
35. All of Me - 1984
36. Ghostbusters - 1984
37. Revenge of the Nerds - 1984
38. Sixteen Candles - 1984
39. This Is Spinal Tap - 1984
40. Top Secret! - 1984
41. Back to the Future - 1985
42. Better Off Dead - 1985
43. The Breakfast Club - 1985
44. Brewster’s Millions - 1985
45. Clue - 1985
46. Fletch - 1985
47. Girls Just Want to Have Fun - 1985
48. The Goonies - 1985
49. Just One of the Guys - 1985
50. National Lampoon’s
European Vacation - 1985
51. Once Bitten - 1985
52. Pee-wee’s Big Adventure - 1985
53. Real Genius - 1985
54. Spies Like Us - 1985
55. Summer Rental - 1985
56. Teen Wolf - 1985
57. Volunteers - 1985
58. Transylvania 6-5000 - 1985
59. Weird Science - 1985
60. Ferris Bueller’s Day Off - 1986
61. Short Circuit - 1986
62. Soul Man - 1986
63. ¡Three Amigos! - 1986
64. Can’t Buy Me Love - 1987
65. Good Morning, Vietnam - 1987
66. Mannequin - 1987
67. Moonstruck - 1987
68. Planes, Trains & Automobiles - 1987
69. The Princess Bride - 1987
70. Raising Arizona - 1987
71. Spaceballs - 1987
72. Big - 1988
73. Beetlejuice - 1988
74. Coming to America - 1988
75. A Fish Called Wanda - 1988
76. The Naked Gun: From the Files
of Police Squad! - 1988
77. Scrooged - 1988
78. Twins - 1988
79. Lethal Weapon 2 - 1989
80. Weekend at Bernie’s - 1989
81. Home Alone - 1990
82. Don’t Tell Mom the
Babysitter’s Dead - 1991
83. Hot Shots! - 1991
84. What About Bob? - 1991
85. Army of Darkness - 1992
86. Honeymoon in Vegas - 1992
87. Dazed and Confused - 1993
88. Groundhog Day - 1993
89. So I Married an Axe Murderer - 1993
90. Dumb & Dumber - 1994
91. Ace Ventura: Pet Detective - 1994
92. Airheads - 1994
93. Clerks - 1994
94. Billy Madison - 1995
95. Clueless - 1995
96. Friday - 1995
97. Mallrats - 1995
98. Tommy Boy - 1995
99. Black Sheep - 1996
100. The Cable Guy - 1996
101. Fargo - 1996
102. Happy Gilmore - 1996
103. Kingpin - 1996
104. Austin Powers: International Man of
Mystery - 1997
105. Chasing Amy - 1997
106. Liar Liar - 1997
107. The Big Lebowski - 1998
108. There’s Something About Mary - 1998
109. The Waterboy - 1998
110. Office Space - 1999
111. Dude, Where’s My Car? - 2000
112. Jay and Silent Bob Strike Back - 2001
113. Super Troopers - 2001
114. Zoolander - 2001
115. Austin Powers: Goldmember - 2002
116. Bruce Almighty - 2003
117. Elf - 2003
118. A Mighty Wind - 2003
119. Old School - 2003
120. Anchorman: The Legend of
Ron Burgundy - 2004
121. DodgeBall: A True Underdog Story - 2004
122. Napoleon Dynamite - 2004
123. The 40-Year-Old Virgin - 2005
124. Wedding Crashers - 2005
125. Borat: Cultural Learnings of America for
Make Benefit Glorious Nation of
Kazakhstan - 2006
126. Talladega Nights - The Ballad of
Ricky Bobby - 2006
127. Blades of Glory - 2007
128. Pineapple Express - 2008
129. Role Models - 2008
130. Step Brothers - 2008
131. Black Dynamite - 2009
132. Cop Out - 2010
133. Hot Tub Time Machine - 2010
134. Bridesmaids - 2011
135. A Very Harold & Kumar
3D Christmas - 2011
136. 21 Jump Street - 2012
137. Ted - 2012
138. Pitch Perfect - 2012
139. The Internship - 2013
140. This Is the End - 2013
141. The Lego Movie - 2014
142. A Million Ways to Die
in the West - 2014