Build links by improving and updating existing content. The Outdated Content Finder helps you with this tactic.

2. Time Is The
Enemy Of
Information

3. Content expires, websites can’t keep up.
Data refreshes. Trends change. Ideas fade away.

4. Everyone is an expert in something.
Experts usually know when things changed in
their area of expertise.
• New technology
• New scientific research
• New rulings
• Changes in public opinion

6. www.greenlaneseo.com/outdated-
content-finder/

7. Was there a big change in your niche in
2008? Use this tool to locate outdated
content before 2008.

8. Example Targets:
• Top 10 Productivity Apps (posted in 2008)
• Sports Records That No Longer Stand
• Recent Studies On BPA
• Human Evolution Discoveries

9. Find Opportunity? Now What?
• Develop replacement content. Make it amazing.
Include your link in content.
• Outreach to website owners (Recommend using
Buzzstream to manage this). Be compelling.
• No responses? No problem. You still have
amazing content to use elsewhere.

10. Benefits:
• Good opportunity to have links on aged
domains
• Good opportunity to show readers you’re
an expert in your field
• Additional opportunity for authorship
• If nothing else, build your content library
for other link building initiatives

11. Turn Back Time FTW