Gravita Infotech is best IT services provider company. We cater our client supreme IT solution by providing several technical services at every step from website development to online promotion.

1. Internet Marketing
Boundless Possible

2. Howtouse thePowerof Internet
 To secure your future
 Evolved your business
 and be successful in Life

3. I wanttointroduceyouaboutInternetMarketing
Just what YOU NEED to be
Successful in your Life

4. Strategies
Introduction
 What is Internet Marketing?
 Why Internet Marketing?
 Benefits of Internet Marketing
TheThreeKeystoInternetMarketing
 Search Engine Optimization
 Social Media Marketing
 Pay per Click Advertising
Howto useInternetMarketing
 To get desired Job
 To build business
 To be successful
 Peoplewhomadeit BIGin life-Intrapeneurs

5. Whatis TraditionalMarketing?

6. MarketingToday?

7. Whatis InternetMarketing?
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to
drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising
like radio, television, newspapers and magazines.
It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development
and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of
customer engagement cycle.

8. SpecializedAreasof InternetMarketing
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and
socialmediamarketing:
 Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web
sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
 Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and
prospective customers.
 Social media marketing involves both advertising and marketing (including viral marketing) efforts via social
networking sites like Facebook, Twitter, YouTube and Digg.

9. Benefitsof InternetMarketing
 Convenience
 Reach
 Cost
 Personalization
 Relationships
 Social

10. SearchEngineOptimization
Whatis Searchengineoptimization?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news
search and industry-specific vertical search engines.
Benefitsof Searchengineoptimization?
 ROI
 Increased Traffic
 Brand Awareness
 Cost effectiveness
 Increased site usability

11. SocialMediaMarketing
Whatis Socialmediamarketing?
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media
marketing programs usually center on efforts to create content that attracts attention and encourages readers to share
it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share
via the Internet about an event, product, service, brand or company. When the underlying message spreads from user
to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the
brand or company itself.
Benefitsof socialmediamarketing?
 Increased Brand Recognition Improved brand loyalty
 More Opportunities to Convert Higher conversion rates
 Higher Brand Authority Increased Inbound Traffic
 Decreased Marketing Costs Better Search Engine Rankings
 Richer Customer Experiences Improved Customer Insights

12. PayperClickAdvertising
Whatis PayPerClick?
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which
advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount
spent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant to
their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC
"display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related
content that have agreed to show ads.
Benefitsof socialmediamarketing?
 Budgeting An Effectively Targeted Campaign
 Campaign Flexibility Pay for Targeted Success
 Real-time "Trackability“ Testing Possibilities
 Increase local visibility Brand Awareness