2. Background
• Was formed with a view to provide a fair price to the producer through
1959 direct procurement and make them available to consumers directly
• Farmers who are members of HOPCOMS
37000+
• Retail outlets selling F&V to urban consumers of 5 districts in Karnataka
600+
• Sales Revenue for FY2011
57 Cr • 1.147 Crores Gross Profit ~ <2%
6. Benefits to Farmers
• On the spot cash • Storage facilities
payment
Remunerative Correct
prices (MSP) weights
Canteen Subsidised
facilities inputs
• Direct purchase • Place to sell
from the directly
farmers
9. Interesting Facts
Investment and • Minimal Investment
Infrastructure • No borrowed funds
• Natl Horticulture Board grant 28.1 Lakh and loan 1.08
Funding lakh(repayed)
• NCDC sanctioned 448 Lakhs as loans(215 lakh repayed)
Driage and • Was initially 4-5% of total procurement
Wastage • Has reduced to 1.08% of total procurement
Environental • Wholesale packing – No use of plastics throughout
Sustainability • Spoilt vegetables processed as bio-gas
10. HOPCOMS on the Web
Source:
http://www.hopcoms.kar.nic
.in
12. References
Sri.V.Karthik , Public Relations Officer, HOPCOMS (+91
9710556967)
Sri.S.Shanmukhappa , Managing
Director, HOPCOMS, Lalbagh, Bangalore (+91 80
26572832)
An “Other” Revolution? Marketing cooperatives in a
new retail context: A case study of HOPCOMS in
India, August 2007, Deepti Kolady, Cornell University