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Agile Culture Anti-Patterns
Design Bottleneck Syndrome




                             jbrogers
                       #agiledesign
Design Bottleneck Syndrome




                         Some Memes
Design Bottleneck Syndrome




                 Agile is a Culture,
                   Not a Process
Design Bottleneck Syndrome
Design Bottleneck Syndrome
Design Bottleneck Syndrome




View your product not only
through the “feature lens”
           but
   “the experience lens”
Design Bottleneck Syndrome




       Facilitators rather than
                Owners
Design Bottleneck Syndrome




               Don’t be a Zombie
Design Bottleneck Syndrome




                             Passion
Design Bottleneck Syndrome




                         Design & UX

                         Development
Design Bottleneck Syndrome




       Design & Development

                             UX
Design Bottleneck Syndrome




                         Anti-Patterns
Design Bottleneck Syndrome - Themes



           Moving
Communication
        information                                          Vision
                                                              Product
         around the                                            vision
        team and to                                            and its
                                          Managing
         customers                     Complexity
                                         experience           absence
                                             and
                                         interaction
                                         complexity
     Validation                                        Limitations
     Verifying that you                                   People,
           are doing                                   processes, time
          things right
Design Bottleneck Syndrome




           c V                                 c
      Story             Duct Tapec   L
                                         Featuriti
                                                              L
                                                                   Opinioni
                                                                       L C
                                                     Committee
       Gap                 UI               s                        tis
                                                      vs Team




              L                      V         V              V
                                                      Institutio         L C
      Ego.             Addicted to         No                      Perfectioni
     Mania.               Final          Vision          nal           sm
                                                     Blindness



             C                       v       V v       Userv
                                                                       ?
     Opacity                   UX        Anal-
                             Lawyer      ytics
                                                      Cadenc
Design Bottleneck Syndrome




                             The Story Gap
Design Bottleneck Syndrome - The Story Gap




             Reductive Modelling
              Hidden Complexity
          Valuable                           Complete
Design Bottleneck Syndrome - The Story Gap - What to Do




    Additive Modelling
      Story Mapping
Key Scenarios, end-to-end
    Remember the salt
Design Bottleneck Syndrome




                       DTUI (Duct Tape UI)
Design Bottleneck Syndrome - Duct Tape UI




                  Design Language
Discoverability is Overrated
                        ‘Ware the Cog
Design Bottleneck Syndrome - Duct Tape UI - What to Do




               Pay down UX Debt:
 Refactor Design Language
       Consider specialised UI
Design Bottleneck Syndrome




                             Featuritis
Design Bottleneck Syndrome - Featuritis




              Power Corrupts
            Value: Features or
                Experience?
           Segment Experiences
Design Bottleneck Syndrome - Featuritis - What to Do




        Hard look at what your
            culture values
         Segment Experiences
                   Spin Off Products
Design Bottleneck Syndrome




                      Committee vs. Team
Design Bottleneck Syndrome - Committee vs. Team




         What’s the difference?
                Division of Labour
Churn is your warning sign
Design Bottleneck Syndrome - Committee vs. Team




                                    Passion
                  First, do no harm
                               Teamicide
Design Bottleneck Syndrome




                             Opinionitis
Design Bottleneck Syndrome - Opinionitis




                             Trailblazing
Data, Trust and Willingness
                                Reframing
Design Bottleneck Syndrome




                             Ego. Mania.
Design Bottleneck Syndrome - Ego. Mania.




                 1-Man Bottleneck
        Married to my solution
                     Customer Input
Design Bottleneck Syndrome




                             Addiction to Final
Design Bottleneck Syndrome - Addiction to Final




                     Fear of Rework
Iteration vs. Incrementation
         Prototyping as a Team
Design Bottleneck Syndrome




                             No Shared Vision
Design Bottleneck Syndrome - No Vision




                 1-Man Bottleneck
        Married to my solution
                     Customer Input
Design Bottleneck Syndrome




                    Institutional Blindness
Design Bottleneck Syndrome - Institutional Blindness




              You can’t help it.
            Some wheels are not
                  squeaky
              Customer Visits
         Don’t hold it that way.
Design Bottleneck Syndrome




                             Perfectionism
Design Bottleneck Syndrome - Perfectionism




The Value/Cost of Auteurs
             Myths of Innovation
            Iterate in the Market
Design Bottleneck Syndrome




                             Opacity
Design Bottleneck Syndrome - Opacity




       Managing Change
    NOT the time for “Tough
             Love”
      Invite Participation
Design Bottleneck Syndrome




                             UX Lawyer
Design Bottleneck Syndrome - UX Lawyer




                     Know the Rules
                     Break the Rules
 It’s about listening, stupid
Design Bottleneck Syndrome




        Design by Numbers (Analytics)
Design Bottleneck Syndrome - Design by Numbers




    The Ultimate Committee
                  Handling Dissent
Design Bottleneck
Syndrome




                    No User Cadence
Design Bottleneck Syndrome - No User Cadence




   Testing Every Cycle
 Getting the right users
Where do they come from?
Design Bottleneck Syndrome - Conclusions




                      A conversation
Design Bottleneck Syndrome - Conclusions




           2 Announcements:
          Paid Usability Testing
          GreenHopper Design
Design Bottleneck Syndrome




                               Thank you.


                                 jbrogers
                             #agiledesign
mapping-for-ux-practitioners-tying-agile-and-ux-together/
                  2. http://hbr.org/product/defeating-feature-fatigue/an/R0602E-PDF-
Design Bottleneck Syndrome
                  ENG
                                     Bibliography
                  3. http://www.amazon.com/Fearless-Change-Patterns-Introducing-
                  Ideas/dp/0201741571
                  4. http://www.amazon.com/Lean-Software-Development-Agile-
                  Toolkit/dp/0321150783
                  5. http://www.amazon.com/Leading-Lean-Software-Development-
                  Results/dp/0321620704/
                  6. http://www.amazon.com/Agile-Experience-Design-Designers-
                  Continuous/dp/0321804813
                  7. http://getmentalnotes.com/
                  8. http://www.amazon.com/Seductive-Interaction-Design-Effective-
                  Experiences/dp/0321725522
                  9. http://www.amazon.com/Rocket-Surgery-Made-Easy-Do-It-
                  Yourself/dp/0321657292
                  10. http://www.amazon.com/Peopleware-Productive-Projects-Second-
                  Edition/dp/0932633439
                  11. http://www.brandonwalkin.com/blog/2009/08/10/managing-ui-
                  complexity/
                  12. http://www.randsinrepose.com/archives/2012/05/09/
                  two_universes.html
                  13. http://looksgoodworkswell.blogspot.com.au/2012/04/
                  experimentation-layer.html?m=1
                  14. http://www.designstaff.org/articles/how-to-avoid-mitigate-
                  change-aversion-2012-04-24.html
                  15. http://www.amazon.com/The-Myths-Innovation-Scott-Berkun/dp/
This font was scanned from
           1920’s
newspaper headlines by the
  H.P. Lovecraft Historical
          Society
   www.cthulhulives.org

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15 Patterns for Agile Culture Success - Atlassian Summit 2012

Hinweis der Redaktion

  1. Hello Atlassian Summit, and thanks for coming in.\nI’m very interested in what you want to hear at this talk. I hope that I’ll actually say some of it!\n
  2. I’m Jay Rogers.\nAnd really the motivation for me to get up here and talk to you is not to hear the sound of my own voice (hate it) but because this is an amazing privilege and opportunity to be part of a conversation.\n\nNow it’s a little one-sided because I have a microphone and you do not. But we’ll see what we can do about that.\n\nAt any rate, a great way to get in touch with me is twitter, and if, while i’m talking, you have observation or question please tweet it and I’ll stop and check twitter every once in a while dring the talk.\n
  3. The talk is called Design Bottleneck syndrome, and its a summation of some patterns (or to use Rowan Bunning’s work “antipatterns”) that I’ve seen in the last 7 or 8 years of doing software user interface design. These are all areas where the design process or the momentum of the evolution of the design slow to a stop.\n\nBut, underlying all of these are a few threads that I thought I’d call out now.\n
  4. When I’m talking about Agile being a culture - I mean that its an attitude. \n It’s both an approach to management (sort of a parental hands-off kind of thing) and \nan approach to product ownership and success ownership. \nAnd it’s an approach that really really really takes you to the center of what it means to be a functioning, happy healthy team.\n\nIf you have a program management team at your company who’s taken Agile hook line and sinker, and they are marching to this picture perfect, very controlled Agile transformation and sending everyone to innovation class, then well....\n
  5. Processes are about repeatability, about accountability, \n
  6. The alternative is usually not very rewarding.\n
  7. OK the other meme that underlies a lot of what we’ll discuss this morning is that you need to be able to keep your eyes on not one, \nbut two bouncing balls at the same time. \nwhere are your values?\nDuh, right? But this is very difficult to do well, and its the reason I think I got this spot talking to you right now.\n
  8. The other meme that’s going on in the UX community is that we have to get off our high horses. The pace of agile means that a design or UX team of one or two people is ALREADY a bottleneck. We need to teach the rising tide to fish or something.\n\nDesigners opening up, we realise that with 1 designer to 10 developers we can’t scale. \n\nAnd we are SO much stronger as a team.\n\nThis actually applies to every role, and is a fundamental way that Agile makes changes in teamwork necessary.\n
  9. This means, get out of your comfort zone. \nembrace uncertainty and ambiguity\nthe really nice thing about not being a Zombie is that it’s really fun\nIf you think of agile as a culture and not a process, (a mind-numbing repetitive WORKFLOW) then it’s a way of thinking about producing products that can include UX and users in your sprints.\n\n\n
  10. One of the most difficult questions I was asked at Agile Australia when I gave this talk was “hey mister Jay - we have a design bottleneck. we don’t have ANY UX or Design Gals or Guys and we have no budget and nobody cares except me.\nLow hanging fruit\nFocus on pain points. Find some body with more passion than talent.\n
  11. When i first started messin’ with Agile, this is what I thought the picture looked like. Me and my UX homies on one side, trying to fight the good fight for the users, and the Devs with their relentless out of control Agile train on the other side.\n
  12. Actually, this is more what it feels like now. At least at Atlassian, Designers are pigs, we’re in the trenches, we’re much more closely aligned with the development teams, but it’s still a struggle to make sure we get to a great user experience.\nand, so that’s what this talk is about.\n
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  18. Planning is modelling.\nAnd software development is a kind of reductive modelling - we are BREAKING DOWN the stories to tasks and technical accomlishments.But what see is that we don’t often have a good roadmap for putting all those deconstructed peices back together.\nStory Mapping\nHidden Complexity can be both interaction or experience - you build this object and you haven’t planned how to delete, edit or modify it, to publish share it.\n\n
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  20. Planning is modelling.\nAnd software development is a kind of reductive modelling - we are BREAKING DOWN the stories to tasks and technical accomlishments.But what see is that we don’t often have a good roadmap for putting all those deconstructed peices back together.\nStory Mapping\nHidden Complexity can be both interaction or experience - you build this object and you haven’t planned how to delete, edit or modify it, to publish share it.\n\n
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  26. Implication of Personas!\n
  27. Implication of Personas!\n
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  29. Taking it offline is a way to turn back into a team\n
  30. Taking it offline is a way to turn back into a team\n
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  48. Accept that some people are going to hate it.\n\nEverybody loving you is not the object: if that was my motivation i would stay in my safe desk in Sydney instead of travelling around the world talking. But my talk isn’t designed so that everyone agrees with me or that I’m coming up with the most original thing in the world. it’s an amazing privilege to connect. And if you have responded in some way to anything i’ve said in the last 32.8 minutes, I invite you to connect.\n\nYou\ncomplacency \n\nI’m all ears.\n
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  50. This is something we’re still working on.\n\nThere’s an art and a science to getting the appropriate users for user testing. If you’re a public website, you have a lot of options open to you from professional marketing recruiters. However, the more niche you are, as with Atlassian doing tools for specific development tasks, not only is it more important that you test with the users that are representatives of your target market, but its MUCH more difficult to locate, recruit, and schedule these subjects.\n\nRECRUIT\n
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