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Instant Web development for creative professionals




Microsoft .netCampus 2013 - BizSpark Section
Giuliano Iacobelli
giuliano.iacobelli@stamplay.com
http://www.stamplay.com
Me




     Software Engineer. 29yrs old.
       Co-founder at Stamplay


Me
Platforms for
           Promotions                    Ad Hoc
                                        Campaigns
                                                                                      System
                                                                                    integrators
                                     Social media
                                      Digital PR      Adv
                                                    Agencies       Outsourcing
                                                                                     Software
                                                                                      houses
                                          Web Agencies


                     Facebook
                     Marketing

                                                               OUR BUSINESS
                                                                OPPORTUNITY




    Online marketing campaigns require software. Many solutions have emerged especially in the area of
    Facebook Marketing and of online promotions. But communication agencies need to design ad hoc
     campaigns for their clients and continue to outsource the development of many web applications.


Problem
From..



                          +                            =
                              Not in budget
                                                  an
                                            e r thed
                                         lowpect
                                        S x
                                          e



           Web Designer        Web developer               Social marketing campaign




Solution
..to
                                     PERS
                               E VELO D
                          NO DLLOWE
                             A




                          +                                 =



           Web Designer                A platform for                      Cool
                                   faster, safer, cheaper       social marketing mampaigns
                                     web development
                                     and management



Solution
IFTTT+for+Web+Apps
                                               ON

                                            NEW VIDEO
                                                              Fully customizable
                                            FROM USER
                                                                           {js}
                          VIDEO
                                                                   FRONT END
              EMAIL           STATUS
                                               DO
                      TWEET                                         BACK END
                                               SEND
                                           CONFIRMATION           Generated
               CALL           CART            EMAIL             automagically




             Users and Bricks          +     Events       =       Web App




         Instant Web Development for Creative Professionals

Technology
Designers
                                                have full control
                                             on the user experience
                                            and do not need to learn
                                               new technologies.

                                                  FRONT END




                                               BUSINESS LOGIC

        Designing an application             No more developers,              A fully featured back-end
        is like playing with Lego.           misunderstandings,               and a rock-solid platform
          No specifications nor                delays and bugs.                    to manage and run
            misunderstandings.                                                     the applications.




                Design                    Application Development                   Production



                             Stamplay delivers significant value to web designers:
                        we speed up and simplify the process from design to production
                             and dramatically reduce costs of web development.


Value
Pause+for+a+commercial+;P




        click%to%see%the%video
Looks+nice+and+fun+uh?
So+much+work+behind+it
So+many+pitches
So+many+rejects
You+can+feel+lost.
You+beDer+get+some+help
Get%free%subscrip3on%to%MSDN%Subscrip3on%
               for%Microso9%So9ware%&%Tools

                 Access%to%Windows%Azure

              Access%to%several%network%partners%
Incubators,%investors,%advisers%and%government%organiza3ons%
                      around%the%globe.

       Technical%support%and%training%from%Microso9
Building+the+product
Usual+quesIons

•   #%of%users?%%A9er%1%month?%6%months?%1%yr?%%
•   Capacity?%%Servers?%%Bandwidth?%Storage?
•   How%do%you%scale%up%or%down%over%3me?
•   How%can%you%handle%peak%loads?
•   How%do%you%provide%high%availability?
•   What%are%the%upfront%capital%costs?
•   How%quickly%can%you%go%live?
•   How%do%you%reduce%your%opera3ons%costs?
Cloud+compuIng+paDerns
                         On and Off
Compute




            Inactivity
                         On & off workloads (e.g. batch job). Over
             Period      provisioned capacity is wasted
                         Time to market can be cumbersome


                         Growing Fast
Compute




                         Successful services needs to grow/scale Keeping up w/
                         growth is big IT challenge Cannot provision hardware
                         fast enough


                         Unpredictable Bursting
Compute




                         Unexpected/unplanned peak in demand
                         Sudden spike impacts performance
                         Can’t over provision for extreme cases


                         Predictable Bursting
Compute




                         Services with micro seasonality trends
                         Peaks due to periodic increased demand
                         IT complexity and wasted capacity
So+many+targets

•   Reduce%capital%&%opera3ons%costs
•   Simplify%applica3on%deployment%&%management%
•   Applica3on%&%infrastructure%flexibility
•   Simplify%scaling%to%internet%scale
•   Cost%effec3vely%handle%peak%loads
•   Focus%on%new%func3onality%&%not%infrastructure
And+you+dont+want+to+end+
       up+like+this
Introucing+Windows+Azure
Just+care+about+the+product..
                                          Windows Azure



                                                                Web
 Your Datacenter      Virtual Machines    Cloud Services
                                                                Sites

    Applications         Applications        Applications     Applications


       Data                  Data                Data            Data


      Firewall           Firewall Rules     Firewall Rules


     Network            Virtual Network     Virtual Network


        O/S                   O/S


   Virtualization


     Hardware




                    Focus on the Application
A+soluIon+for+every+need




                       Cloud+Services                Websites
Virtual+machines
Windows%Server%&%    Build%Infinitely%Scalable%     Build%ASP%.NET,%
       Linux                   Apps                Node.js%or%PHP
Flexible%Workload%        Rich%Mul3X3er%         Deploy%in%seconds%
     Support              Architectures             (FTP,%Git,%TFS)
  Virtual%Private%       Automated%App%          Start%free,%scale%up%
   Networking             Management                  with%traffic
And+you’ll+be+plenty+
 of+different+needs
Stamplay+on+Azure

                                           STAMPLAY.COM




Websites                      EDITOR                      MARKETPLACE




                              Repository




Cloud(Services                              APP BUILDER




Virtual(machines      APP
                   INSTANCE
                                                APP
                                             INSTANCE
                                                                           APP
                                                                        INSTANCE
Azure+Websites




    A+closer+look
Build+with


/azure site --list platforms
Store+in


/azure site --list db



    Microsoft     ClearDB   MongoLab
Develop+on


/azure site --list development



     Windows       Mac      Linux
Deploy+with

/azure site --list deployments



   Visual Studio     Team Foundation   Git
    publishing           Service
Giw+awesomeness


/azure site --git --help

 • Deploy on push from local computer

 • Deploy on push from GitHub

 • Deploy on push from Codeplex
Start%Simple
Create new sites in seconds and manage and scale them easly.
Automatic load balancing and shared storage across instances
Scale out or up to reserved instances for improved performance and
scale
Start%Simple
                Create new sites in seconds and manage and scale them easly.
                Automatic load balancing and shared storage across instances
                Scale out or up to reserved instances for improved performance and
                scale


                                            Code%Smart
  Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases
       Start with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX,
                                                            Linux)
Start%Simple
                Create new sites in seconds and manage and scale them easly.
                Automatic load balancing and shared storage across instances
                Scale out or up to reserved instances for improved performance and
                scale


                                            Code%Smart
  Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases
       Start with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX,
                                                            Linux)



                Go%Live
                Rapid deployment for quick iteration and integrated source control
                with Git. Built-in monitoring of perf and usage data
                Quick access to request logs, failed requests diagnostics and
                diagnostics
Total+control+of+your+assets
Even+if+you+come+from++the+dark+side
Big data   Database   Storage     Traffic


Application
building                  Caching   Messaging    Identity

blocks
                Media      CDN      Networking
DEMO?
PS: Microsoft Blue screen
demo effect is not
guaranteed ;-)
Thanks.


Giuliano%Iacobelli
     http://facebook.com/giuliano.iacobelli
    @giuliano84
    giuliano.iacobelli@stamplay.com
    http://giulianoiacobelli.com




Photo credits: 365 days of Stormtrooper

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Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

  • 1. Instant Web development for creative professionals Microsoft .netCampus 2013 - BizSpark Section Giuliano Iacobelli giuliano.iacobelli@stamplay.com http://www.stamplay.com
  • 2. Me Software Engineer. 29yrs old. Co-founder at Stamplay Me
  • 3. Platforms for Promotions Ad Hoc Campaigns System integrators Social media Digital PR Adv Agencies Outsourcing Software houses Web Agencies Facebook Marketing OUR BUSINESS OPPORTUNITY Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications. Problem
  • 4. From.. + = Not in budget an e r thed lowpect S x e Web Designer Web developer Social marketing campaign Solution
  • 5. ..to PERS E VELO D NO DLLOWE A + = Web Designer A platform for Cool faster, safer, cheaper social marketing mampaigns web development and management Solution
  • 6. IFTTT+for+Web+Apps ON NEW VIDEO Fully customizable FROM USER {js} VIDEO FRONT END EMAIL STATUS DO TWEET BACK END SEND CONFIRMATION Generated CALL CART EMAIL automagically Users and Bricks + Events = Web App Instant Web Development for Creative Professionals Technology
  • 7. Designers have full control on the user experience and do not need to learn new technologies. FRONT END BUSINESS LOGIC Designing an application No more developers, A fully featured back-end is like playing with Lego. misunderstandings, and a rock-solid platform No specifications nor delays and bugs. to manage and run misunderstandings. the applications. Design Application Development Production Stamplay delivers significant value to web designers: we speed up and simplify the process from design to production and dramatically reduce costs of web development. Value
  • 8. Pause+for+a+commercial+;P click%to%see%the%video
  • 15. Get%free%subscrip3on%to%MSDN%Subscrip3on% for%Microso9%So9ware%&%Tools Access%to%Windows%Azure Access%to%several%network%partners% Incubators,%investors,%advisers%and%government%organiza3ons% around%the%globe. Technical%support%and%training%from%Microso9
  • 17. Usual+quesIons • #%of%users?%%A9er%1%month?%6%months?%1%yr?%% • Capacity?%%Servers?%%Bandwidth?%Storage? • How%do%you%scale%up%or%down%over%3me? • How%can%you%handle%peak%loads? • How%do%you%provide%high%availability? • What%are%the%upfront%capital%costs? • How%quickly%can%you%go%live? • How%do%you%reduce%your%opera3ons%costs?
  • 18. Cloud+compuIng+paDerns On and Off Compute Inactivity On & off workloads (e.g. batch job). Over Period provisioned capacity is wasted Time to market can be cumbersome Growing Fast Compute Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enough Unpredictable Bursting Compute Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Predictable Bursting Compute Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity
  • 19. So+many+targets • Reduce%capital%&%opera3ons%costs • Simplify%applica3on%deployment%&%management% • Applica3on%&%infrastructure%flexibility • Simplify%scaling%to%internet%scale • Cost%effec3vely%handle%peak%loads • Focus%on%new%func3onality%&%not%infrastructure
  • 22. Just+care+about+the+product.. Windows Azure Web Your Datacenter Virtual Machines Cloud Services Sites Applications Applications Applications Applications Data Data Data Data Firewall Firewall Rules Firewall Rules Network Virtual Network Virtual Network O/S O/S Virtualization Hardware Focus on the Application
  • 23. A+soluIon+for+every+need Cloud+Services Websites Virtual+machines Windows%Server%&% Build%Infinitely%Scalable% Build%ASP%.NET,% Linux Apps Node.js%or%PHP Flexible%Workload% Rich%Mul3X3er% Deploy%in%seconds% Support Architectures (FTP,%Git,%TFS) Virtual%Private% Automated%App% Start%free,%scale%up% Networking Management with%traffic
  • 25. Stamplay+on+Azure STAMPLAY.COM Websites EDITOR MARKETPLACE Repository Cloud(Services APP BUILDER Virtual(machines APP INSTANCE APP INSTANCE APP INSTANCE
  • 26. Azure+Websites A+closer+look
  • 28. Store+in /azure site --list db Microsoft ClearDB MongoLab
  • 29. Develop+on /azure site --list development Windows Mac Linux
  • 30. Deploy+with /azure site --list deployments Visual Studio Team Foundation Git publishing Service
  • 31. Giw+awesomeness /azure site --git --help • Deploy on push from local computer • Deploy on push from GitHub • Deploy on push from Codeplex
  • 32. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale
  • 33. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrix Supports any Web development tool on any platform (Windows, OSX, Linux)
  • 34. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrix Supports any Web development tool on any platform (Windows, OSX, Linux) Go%Live Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage data Quick access to request logs, failed requests diagnostics and diagnostics
  • 37. Big data Database Storage Traffic Application building Caching Messaging Identity blocks Media CDN Networking
  • 38. DEMO? PS: Microsoft Blue screen demo effect is not guaranteed ;-)
  • 39. Thanks. Giuliano%Iacobelli http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.com Photo credits: 365 days of Stormtrooper