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Mobile Trends 2013



The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.

Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.

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Mobile Trends 2013

  1. 1. MOBILE TRENDS Giuliano Iacobelli
  2. 2. Me Software Engineer. 29yrs old. Co-founder at Stamplay
  3. 3. Yes, this was considered a smartphone. It was 2005.
  4. 4. Then, in January 9 2007, something happened
  5. 5. And just few years later, this is what we all have in our pockets at home and in office.
  6. 6. Smartphones sales overtake pc’s for the first time
  7. 7. ..and it’s only the beginning
  8. 8. More than one billion smartphones in use worldwide
  9. 9. Worldwide there are now more smartphone sold than babies born
  10. 10. Technology replaces itself exponentially Telephone Mobile phone Smartphone 0 5 10 15 20 25 30 35 40 Technology Adoption Rate Maturity: Time from 10% to 40% penetration years
  11. 11. Worldwide smartphone shipments continue to soar, with a 42% year-over-year growth in 2012
  12. 12. The mobile computing experience increasingly involves more interactions with the owrld around us
  13. 13. The majority of our media consumption is now screen-based
  14. 14. ..and we move between multiple devices to accomplish our goals
  15. 15. The TV used to be the only screen for media. Not anymore.
  16. 16. Smartphones are the most frequent companion devices during simultaneous usage
  17. 17. Mobile devices will exponentially expand the reach of technology into our world with newfound utility and meaning. Anyway they will not replace pc’s.
  19. 19. 300 millionsphotos are uploaded on Facebook everyday
  20. 20. 48 hoursof video are uploaded to YouTube every minute
  21. 21. So what people do on mobile?
  22. 22. First of all pretty much everything they do online..
  23. 23. Shift in usage +36% Accesses on Google web mail via mobile 25% Of YouTube content is delivered to mobile devices 40% of all searches comes from mobile devices in March 2012
  24. 24. Where and how much people use tablets:
  25. 25. Tablet are widely used for many different needs
  26. 26. What people do with their smartphones: 92%Text messaging 84%Access Internet 76%Send / Receive email 54%Send / Receive email 69%Download an app 59%Access Social Networks
  27. 27. Media consumption ALWAYS CONNECTED
  28. 28. Tesco Subway stores tranformed waiting time in shopping time.
  29. 29. Welcome to the App Economy More than 50 billions apps downloaded. 850.000+ iPhone apps 300000+ iPad apps More than 30 billions apps downloaded. 600.000+ app availaible.
  30. 30. Let’s have a look to some nice products.
  31. 31. Feedly transform web sites into pocket-size cards which load quickly and are easy to read. Smarter Sharing. Save articles across devices.
  32. 32. Mailbox handle your inbox as a to-do list
  33. 33. Foursquare Location-based social networking website for mobile devices.
  34. 34. Pocket previously known as Read It Later, is an application for managing a reading list of articles from the Internet
  35. 35. Pinterest transform web sites into pocket-size cards which load quickly and are easy to read. Smarter Sharing. Save articles across devices.
  36. 36. Paper by FiftyThree Sketch, capture and share your ideas across the web.
  37. 37. How do you harness all these tools in a way that involves your audience?
  38. 38. Three behavioral trend 1. CONVENIENCE Less is more. Transform business and culture with simple solutions. 2. CONTEXT Help people find information that’s useful in real time. 3. FUN Mix in delight, surprise, and reward to build and retain relationships.
  39. 39. Pizza Hut earned $7 million in sales in their first year after launching a mobile ordering app.... more than two years ago.
  40. 40. Starbucks has an average of more than one million mobile transactions a week since launching My Rewards mobile payment system in January 2011.
  41. 41. So many transaction are going mobile
  42. 42. But you dont always need a really expensive app for having mobile work for your business
  43. 43. Point of sale is going everywhere 35 millions americans made a transaction with Square
  44. 44. Apple Passbook, Google Wallet, and Microsoft WalletHub may also soon play a big role in the mobile payments space and make it easy for companies to accept mobile payments at scale.
  45. 45. Mastercard, Citi, and Spring have all partnered with Google to make simple mobile payments a mainstream reality.
  46. 46. Technology gets cheaper. If you don’t build it, someone else will. Plan ahead or plan to piggyback.
  47. 47. “It’s not about the hardware; it’s about the hardware that facilitates action.” ANDREW WILSON, VICE PRESIDENT, EA SPORTS
  48. 48. It’s not only a matter of scope. Mobile is thinking in terms of context.
  49. 49. Apps like Circle, Highlight, and Banjo are trying to bring people together in real life via mobile app concepts, but their real-life relevance has yet to be proven.
  50. 50. Jawbone merged digital and physical with UP. It tracks your movement and sleep in the background. The app displays your data and delivers insights that keep you moving forward,
  52. 52. Flipboard creates a personalized magazine out of everything being shared with you. Flip through your Facebook, Google+ and Twitter timelines, photos from Instagram friends, videos from YouTube, and much more.
  53. 53. A closer look - UI
  54. 54. • Strong visual impact with bold squares that highlight photos and images. • Tap a story you like and you're zoomed in. • Move tiles around. • Bold squares. A closer look - UI
  55. 55. A closer look - Content
  56. 56. A closer look - Content Flipboard integrates RSS, Facebook, Twitter, and Instagram as well. It offers an incredibly personalized experience.
  57. 57. Zite is a personalized magazine for your iPad that automatically learns what you like and gets smarter every time you use it. Zite delivers news, articles, blogs, and videos you want – and helps you discover new stuff.
  58. 58. A closer look - UI
  59. 59. • Lot of white space • Top Stories page looks like the table of contents of a contemporary, modern magazine • Sections are off to the side and rendered in big, • Individual stories are shown in "read later" style. A closer look - UI
  60. 60. A closer look - Content
  61. 61. Zite aims to personalize and improve your reading experience over time. It uses your Twitter, Google Reader, Delicious, and Read it Later accounts as a starting point. From there it'll provide you news that it thinks you'll enjoy. A closer look - Content
  62. 62. Pulse lets you choose and share the stories you care about, from thousands of top news sources, your favorite blogs and social networks. All in one seamless, fluid experience that makes your news accurate and exciting.
  63. 63. A closer look - Content
  64. 64. A closer look - Content Pulse allows you to add individual RSS feeds on their own as well as browse for news. There is no Facebook and Twitter integration, though you can sign in with your Facebook account. Pulse will provide suggestions for feeds but nothing that's very customized.
  65. 65. Social sharing
  66. 66. Social sharing Zite, Pulse, and Flipboard all allow to share stories to Facebook, Twitter and many more. Flipboard also allows you to pull in your Facebook and Twitter feeds. You can see who is tweeting stories and you can comment using @ reply the creator.
  67. 67. The rise and rise of tablet magazines Tablets, and mostly the iPad, have revolutionized the way we consume printed materials. PDF documents, e-books, and especially magazines highlight the iPad's form being well- suited for content consumption.
  68. 68. It shows more and more that people are coming into the digital franchises of these publications, and consuming magazines and newspapers on smartphones and tablets.
  69. 69. Augmenting the experience
  70. 70. Beware of the Homer effect! "In product design, the simplest thought exercise is to make additions. It’s the easiest way to make an Old Thing feel like a New Thing. The more difficult exercise is to reconsider the product in the context of now. A now which may be very different from the then in which the product was originally conceived.” cit Craig Mod
  71. 71. Your turn?
  72. 72. Thank you. @giuliano84 Giuliano Iacobelli