Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
M10 L6 Calculating Selling Price
Next
Download to read offline and view in fullscreen.

Share

Selling Price

Download to read offline

Marketing 6621

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Selling Price

  1. 1. Price VS. Selling Price
  2. 2. Price Price is the initial amount that the company would like to charge for an item.
  3. 3. Selling Price Selling price is the actual price for which it is sold to the customer.
  4. 4. Importance of Selling Price The selling price must bring enough profit to the seller so the company can stay in business.
  5. 5. Competitor’s Price
  6. 6. What Customers Are Currently Willing To Pay
  7. 7. What The Item Costs To Make, Ship And Sell
  8. 8. Regulations, laws and oversight can affect what companies will charge. Governments Affect
  9. 9. Tariffs and additional taxes can significantly change prices Governments Affect
  10. 10. Increase Market Share Is the company trying to break into an existing market? Lowering prices usually helps.
  11. 11. Enter A New Market Trying to expand into new markets? Target pricing for new customers.
  12. 12. “Cash Cow” Phase Trying to build market share? Match competitors or lower prices below theirs.
  • EnaPasamonte

    Jul. 28, 2018
  • MarieFranceChavez

    Jan. 29, 2018
  • mikeyy63

    Jul. 31, 2014
  • selenasol

    Jul. 26, 2014

Marketing 6621

Views

Total views

3,091

On Slideshare

0

From embeds

0

Number of embeds

349

Actions

Downloads

36

Shares

0

Comments

0

Likes

4

×