Managing self-provisioned profiles and customer-generated
data within legacy IAM has proven overwhelming and costly. A cloud-based Customer Identity and Access Management (cIAM) platform can meet this challenge while helping your business extract maximum value from customer data.
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Data Sheet: IAM vs. CIAM: A Simple Choice
1. DATA SHEET
For a moment, try to imagine your business as a neighborhood grocery store. On
one hand, you need to engage, serve and delight your customers and encourage
them to come back by providing a shopping experience that continually exceeds
their expectations. On the other, you need to manage your employees and your
vendor relationships, and of course you must protect your assets. Obviously, these
challenges have vastly different requirements and outcomes.
IAM Versus CIAM: A Simple Choice
Who’s signed in at register 4? Is Doug trained on the latest items? Is our inventory system up to date?
Minding the Store
How can I follow up with customers
and bring them back?
Where is the best place to
merchandise cosmetics?
What products are my customers
asking about that I don’t carry?
Running the Business
Today, your customers expect an enhanced experience that is consistent across
channels, speaks directly to them and actively solves their problems.
It is vital that you increase what McKinsey Digital has deemed your “Digital Quotient”
(DQ): a measure of your digital performance based on outcomes in strategy,
organization and capabilities. To do this, you can’t afford to rely on a brick-and-
mortar identity management model for your business.