1. 10 ways Brands can use
social curation for marketing
10
FeedMagnet™ is a platform that helps brands use social content to engage.

2. 1 Online Social testimonials
Better than the traditional “customer testimonial”—curated
positive mentions from social media are unsolicited,
unedited, real comments from real people. Your
customers trust real people more than they trust your
marketing content. The best part is that the content
already exists—you just need to curate it.
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The trust *
Consumer Opinions
Posted Online 70% 33% Most forms of
Digital Marketing
2 E-Commerce Conversion
Showing curated photo, video, and social posts of people
enjoying your product right on the product page is a great
way to increase conversion. As the counterpart to ratings
and reviews, social curation enables the display of “social
proof”—people playing the latest video game, vs. reviews
talking about game play.
* Nielsen, Global Trust in Advertising and Brand Messages: http://bit.ly/HyrAOP

3. 3 Employee Showcase
This transparent approach gives a personal touch to brand
marketing by showcasing the great social content being
created by a brand's employees. It can show off talent,
creativity, and personality—helping customers and
prospects to connect with the brand on a human level.
Social curation here can focus the conversation on brand-
related topics or simply be a safeguard for nervous HR
managers who are ok letting most things through but feel
more comfortable moderating.
GE highlights employee tweets directly on their home page

4. 4 Social Press Room
Making the traditional flat list of press releases more
engaging by incorporating company and employee social
posts and curated social mentions from customers,
industry analysts, trade pubs, and news outlets.
5 Campaign Social Hub
Curating campaign-
related social content
for display in a
branded destination
gives you more
influence over the
experience of photo
contests, promoted
hash tags, and other
social marketing
campaigns.
Dow incorporates the social “Conversation” into
each of it’s Solutionism campaign landing pages

5. 6 Social-Embedded Banner Ads
Integrating social content into digital rich-media banners
ads. A simple approach is to set up a few searches for
positive social brand mentions, then have a community
manager curate the results every couple hours. Each new
batch of social posts can be fed directly into the ad unit,
constantly updating with fresh social content.
7 Interactive Digital Billboards
Including curated social
posts to bring fresh content
to digital signage and
billboards. With the benefit
of physical locality, these
campaigns can encourage
viewers to pull out their
phones and interact with
ad, posting a message or
photo that then appears MTV social digital billboard in Times Square
larger than life.

6. 8 Trade Show & Consumer Event Screens
A great way to connect with event attendees, encouraging
them to pull out their phones, post a photo or social
message, and then see it on the big screen. Sexier
physical displays and enticing social calls-to-action can
really increase the event engagement factor.

7. 9 Mobile QR-Code Landing Pages
Using landing pages featuring
curated social content to drive
mobile engagement. Drive traffic via
QR codes strategically placed at
event activations, in retail locations,
or on product packaging.
10 Internal Event and Office Screens
Drive internal awareness and
usage of social platforms via
social display screens in
corporate offices and social
media walls at internal
meetings and sales
conferences. This can be a
great way to increase
adoption of platforms like
Salesforce Chatter.
Cars.com social wall at internal event

8. Harness Social Content
An integrated, cross-channel approach to social marketing
can fully maximizes the benefits of social content for brand
engagement while providing a strategic connection point
between marketing on branded properties and marketing
within social media platforms.
Discover why so many brands use us to harness
social content, visit www.feedmagnet.com.