Storytelling is an essential part of Content Marketing. It creates a strong bond between brand and consumers, because... emotions sell. Storytelling creates multiple opportunities in the e-commerce market.
"PEOPLE DON'T BUY WHAT YOU DO, THEY BUY HOW YOU MAKE THEM FEEL" Bernadette Jiwa, "The story of telling"
5. Compelling brand stories serving to reveal and remind all audiences of something sacred
and valued about themselves rather than the ubiquitous marketing of new product
offerings, features or additives.
The manner in which your brand communicates with customers, employees, partners and
investors must be carefully crafted from the unifying principals of a core brand story.
STORYTELLING [ˈstɔr·∙iˌtel·∙ɪŋ], n.
source: brand strategy insider
WHAT IS STORYTELLING ?
6. IT CREATES AN EMOTIONAL BOND,
BECAUSE
EMOTION SELLS
WHAT IS STORYTELLING ?
(let’s face it)
7. "PEOPLE
DON'T BUY WHAT YOU DO,
THEY BUY
HOW YOU MAKE THEM FEEL _______________
BERNADETTE JIWA, 'THE STORY OF TELLING'
WHAT IS STORYTELLING ?
11. OPPORTUNITY 1: LINKING THE REAL AND THE DIGITAL WORLDS
Example 1
Ikea
Enhanced experience to
visualise furniture in your own
room before buying it.
14. WHY ARE THEY SO
COOL?
OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS
“Experience shoppers" are people who don’t just want to “buy”.
Instead, they want to be guided, educated and inspired.
Once you provide an “experience" to the shopper,
s/he will come back to your shop again and again, becoming a loyal customer.