Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
1. Social Media &
The Future Of
Event Marketing
Prepared by:
Gemma Craven
October 30, 2013
2. Social Media & the
Future of Event
Marketing
•
Social media today
•
Why social media and events?
•
The four stages of an event
•
How do I plan for social media?
4. Why Is Social Media
Important?
1. The way we obtain information has changed
2. Search is now key in our online discovery process
3. Social networks are our connection point
4. Mobile and mobility are more important than ever before
5. Some Vital Social
Twitter
Statistics
1 in every 13 people on Earth is on Facebook
Almost 1 million accounts are added to Twitter every day
Over 6 billion hours of video are watched each month on
YouTube
11. Involve the Crowd In
Your Agenda
• Crowdsourcing can drawi in an audience to an event by asking them
to help shape the agenda
• Ask your audience to participate in something linked to the reason
they are at the event
• Make it simple
• Crowdsource in plenty of time to action the crowd’s decision
12. Social Media
Connects You To
Recommendations
• Tools and services like Yelp or Angie’s List can help connect with
others who have had similar experiences, used suppliers, locations
and more
14. Pre-Event: Drive
Agenda & Attendee
Excitement
•
•
•
•
Establish a social presence to enable promotion of the event
Publish any speakers details
Set up calendar of content and start to tease this on social channels
Create an event hashtag for use throughout the event
18. During Event: Amplify
Speakers & Content
• Stoke conversations around important influencers at event
• Use social channels to release exclusive content to attendees
• Use real time tools (Twitter) to track, participate in and showcase trends
to other attendees
• Encourage attendees to create content throughout the event
20. Think About What
Your Attendees Are
Doing
• Ensure you are not asking your attendees to do something that does not align
with what they are doing at the event
• Build around core elements of your session with social media activations
• Be sure to do a thorough scout of your venue with your social media plan in
hand
• Engage a conversation manager to help manage this
@gemsie
24. Allow Attendees To
Make Lasting
Connections
• Social channels enable attendees to make lasting connections after
the event and continue discussions
• Provide recaps and useful assets for sharing (images, playlist, video)
• Track trends and reach to understand full volume of conversations at
event
• Social feedback is vital for understanding future event themes
26. Plan Your Approach
Define
Listen
Know
Social Insight
Search & Behavior
Insight
Create
Community
Management
Drive
Learn
Social Advertising
Social
Experienc
e
Content
Activation
Performance
Measurement
Content Syndication
Digital Media Relations
Optimization
Influencer
Management
Real Time Marketing: Social conversation at events is now about embracing the importance of Real Time Marketing. How events today are a spark for social memes and discussion that brands, companies and individuals must participate in and how that will evolve into the future
Crowd Fueled Agenda: How event marketers can use the power of the crowd in social media to shape the flow and agenda and how this is
Social Media as The 'Glue': How social media is the tool that is connecting event attendees pre, during and post events. Who is doing it right, tips on how to do it now and how it will continue to evolve in the future of event marketing.
- that's almost an hour for every person on Earth
Organizing an event
1. Collaborate to organize
2. Collect RSVP’s
3. Involve attendees
4. Find suppliers
Organizing an event
1. Collaborate to organize
2. Collect RSVP’s
3. Involve attendees
4. Find suppliers