My talk on digital activism in India and China at Social Media Club Delhi 21112009

1. Digital Activism in India and China
Gaurav Mishra | 2020 Social
Social Media Club Delhi
November 21, 2009

2. Why India and China?


Source: NYT

3. Social Media Usage
India + China

4. Shared Usage: Cyber Cafes

5. Early Adopter Bias
USA China India World
Update personal weblog 16% 61% 36% 28%
Upload to video sharing website 18% 46% 45% 29%
Upload to a photo sharing website 32% 56% 49% 39%
Manage profile on a social network 35% 56% 59% 48%
Subscribe to a RSS feed 14% 44% 37% 26%
Download a podcast 22% 65% 49% 36%
Read blogs/weblogs 51% 84% 77% 63%
Watch video clips online 63% 84% 80% 75%
Number of internet users (millions) 100.0 61.0 17.8 475.0
Attitudes towards sociability, privacy and trust.
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

6. No Global SNS Preference
Facebook MySpace Orkut Xiaonei Vkontakte Hi5
Source: Oxyweb based on Alexa data, 2008

7. China: Parallel Web Universe
Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )

8. China: Comsenz Build a SNS
Source: http://www.comsenz.com/products/discuz

9. India: SMS GupShup Group SMS
Source: http://www.smsgupshup.com

10. Citizen Journalism

11. Old Media + New Media

12. The Digital News Lifecycle
Context Analysis
News Story
Conversation
REACH/
DEPTH Blog Post
Personalization
SMS Alert
TIME
© Gaurav Mishra (www.gauravonomics.com)
Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

13. Social Media + Digital Activism
India

14. India: SEA-EAT Blog
Source: http://tsunamihelp.blogspot.com/

15. India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/

16. India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com

17. India: Blank Noise Project
Source: http://blanknoise.org

18. India: NGO Post
Source: http://ngopost.org

19. India: Caste Based Communities
Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362

20. India: Shiv Sena’s Orkut Crusade
Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974

21. India: L K Advani’s Blog
Source: http://blog.lkadvani.in/

22. India: Tata Tea’s Jaago Re
Source: http://jaagore.com/

23. India: Vote Report India
Source: http://votereport.in

24. Social Media + Digital Activism
China

25. China: Censorship/ Net Police
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

26. China: 50 Cent Army
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

27. China: Human Flesh Search
Engine
The Kitten Killer of Hangzhou Corruption Amongst Local Officials

28. China: Sichuan Earthquake
Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/

29. China: Harmonius/ River Crab
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

30. China: Alpaca Sheep
Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0

31. China: Cyber Civil War 2.0
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

32. China: Cyber Nationalism
Source:

33. China: Cyber Nationalism
Source: http://anti-cnn.com/

34. China: Digital Democracy
Source: http://elianghui.people.com.cn/2009/
Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)

35. In Summary

36. Three Mantras of Social Media
 The future has already arrived. It’s just not evenly
distributed yet.
 Technology determines what is possible and what isn’t;
society chooses what happens and what doesn’t.
 The tools are transient; the value system is here to stay.

37. Digital Activism in Three Steps
 Listen/ Understand: Aggregate public opinion and flag flash
points.
 Engage/ Energize: Use virality, modularity and granularity
to build a grassroots movement.
 Bridge: Use both new media and mainstream media to
translate online engagement into offline action.

38. Let’s stay in touch
gauravonomics.com | 2020social.com
gaurav@2020social.com | @gauravonomics on Twitter