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MAU 2017: Every Product Manager is a Growth PM
- 1. #MAUVEGAS 1 Every PM is a Growth PM Gaurav Hardikar
- 2. #MAUVEGAS About the Speaker Gaurav Hardikar Senior Product Manager Gaurav Hardikar is a Senior Product Manager at shopkick. He formerly worked as Senior Product Manager at Trulia Rentals. He’s responsible for driving ROI for CPG brand clients through features that shopkick users love (like Scans and Receipts). When he’s not trying to help the average American earn kicks while they shop, he enjoys traveling, biking, and the general outdoors.
- 3. #MAUVEGAS We all have the same goal…GROW the business When we join a company What we all do
- 4. #MAUVEGAS But there are always obstacles. What obstacles? Competing priorities for resources. Why do they exist? Misalignment of objectives between teams. How do you solve it? Grow the Company, not your castle.
- 5. #MAUVEGAS Tip #1: Orient the entire Team around growth For the Product Manager… For the Marketer… Involve marketers as key stakeholders in the product development lifecycle and GTM planning. Don’t forget, the most valuable companies also have the largest brand presence. Join Standups. Get involved in the product development process, understand the product vision and goals, so you can influence and build momentum within the project team.
- 6. #MAUVEGAS Tip #2: Learn another Language For the Product Manager… For the Marketer… Marketers are instrumental in growing the business, and can make the difference for a successful launch. Learn more about how that happens. Understand the company goal in that quarter, that sprint. PMs care about the bottom line and think in terms of KPIs and ROI. No one argues with the $$.
- 7. #MAUVEGAS Tip #3: Post-Success, Reset the goals. Iterate. For BOTH Product Managers and Marketers… Once you succeed once, don’t forget to rinse and repeat. Unless you know where you’re driving to, how will you reach it? Fine tune the process on each consecutive project. There is no such thing as over communication with your team.
Hinweis der Redaktion
- To change the image behind the Mock up. Select the layer - > Right Click -> Send to Back -> Delete the image -> Drag & Drop your Own Picture -> Send to Back (again)
- We operate in Siloes… but we all are after the same thing. Revenue - we may just differentiate about future revenue vs present
- The Product Manager position initially was formed due to a particularly nasty problem in product development – having too many tasks, aka “having to do everything”
- Story: Trulia and Shopkick, standups and GTM
- Story: Trulia and Shopkick, standups and GTM
- It’s not a one time thing. This is a constant process, on a project by project basis. This is why companies with good team dynamics succeed.