Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers. Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.

1. THE MARKETING
POWER OF
GAMING CULTURE

2. WE’RE
EXPERTS IN
MARKETING GAMES
• Game Room is a creative agency that combines award-winning marketing skills
with in-depth gaming knowledge
• Between us we have over 50 years experience in games marketing
• We’re packed with blue-chip agency experience - Saatchi’s, McCann-Erickson, G2
• Perfectly positioned to offer a select group of non-gaming brands a valuable service
• One that can take unique advantage of the changing marketing landscape

3. THE
CHANGING
LANDSCAPE
• ‘Content marketing’ is high on your agenda
• But making content that can connect with your
audience isn’t easy
• The best content seamlessly integrates brands
into the lives of their consumers
• A new generation of agencies is required -
whose expertise will not be channels or disciplines
but rather specific sub-cultures, hobbies & interests

4. GAME ROOM
WANT TO
LEAD THIS
NEXT-GEN AGENCY
EVOLUTIONWE SEE OURSELVES AS THE WORLD’S
FIRST GAMER MARKETING AGENCY

5. THE
RISING
FORCE OF
GAMERS

6. 74% of all male
16-34 year olds
are gamers.
55% are female.
40% of UK adults
& 25% of European
adults play games
once per week.
(Sources: Videogames in Europe. Ipsos. 2012; YouTube 2013)
MEET GENERATION GAMER

7. ‘The stereotype of the reclusive
gamer is outdated. These days,
games are everywhere, and gamers
are social, tech-savvy, goal-orientated
people with a real drive.’
(Source: Latitude; The Future Of Gaming 2010)

8. GAMERS CONVERT
who come into contact with
a marketing campaign buy
the product
raised on Kickstarter by
Gamers (more than any
other category)
$100
Million
84%
(Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)

9. GAMERS CONVERT
who come into contact with
a marketing campaign buy
the product
raised on Kickstarter by
Gamers (more than any
other category)
$100
Million
84%
GAMERS INFLUENCE
24%
69%
are early adopters of
new technology
buy new products when
they first come out
(Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011)(Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)

10. GAMERS CONVERT
who come into contact with
a marketing campaign buy
the product
raised on Kickstarter by
Gamers (more than any
other category)
$100
Million
84%
GAMERS INFLUENCE
are early adopters of
new technology
buy new products when
they first come out24%
69%
GAMERS SHARE
regularly use social media
(compared to a 65% average)
of all YouTube channel views
are gamer related29%
85%
(Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012) (Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011)
(Sources: Videogames in Europe. Ipsos. 2012; YouTube Stats 2013 - Top 1000 Channels Analysis)

11. GAMERS CONVERT
who come into contact with
a marketing campaign buy
the product
raised on Kickstarter by
Gamers (more than any
other category)
$100
Million
84%
GAMERS INFLUENCE
are early adopters of
new technology
buy new products when
they first come out24%
69%
(Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011)
GAMERS SHARE
regularly use social media
(compared to a 65% average)
29%
85%
GAMERS CREATE
of all user generated content
is gamer related
more likely to create content than
the average social media user93%
18%
(Sources: Game Room Meme Analysis 2013); Forrester Technographic Research 2010 * quoted with a 80% accuracy)
of all YouTube channel views
are gamer related
(Sources: Videogames in Europe. Ipsos. 2012; YouTube Stats 2013 - Top 1000 Channels Analysis)
(Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)

12. GAMER MARKETING
IS A POWERFUL
WEAPON THAT
BRANDS SHOULD
HAVE IN THEIR
ARSENAL
HARNESS THE POWER OF THE GAMER

13. WHAT IS
GAMER MARKETING?
• A unique blend of marketing techniques that leverages
the culture of gaming to the advantage of brands
• Culture is how gamers think, how they talk, what they like,
what they create & share and where they socialise online
• Gamer Marketing is NOT gamification - it’s about leveraging
all things related to gaming (not just the rules of game-playing)

14. WHY
GAME ROOM?

15. TO INTEGRATE
YOUR BRAND
SEAMLESSLY
WITH GAMERS,
YOU NEED
AN EXPERT
IN THEIR WORLD

16. GAME ROOM HAS DEVELOPED THREE PROPRIETARY TOOLS
THAT MAKE OUR APPROACH TO TARGETING GAMERS UNIQUE:
INSIGHT
We have distilled
over 50 years of
collective experience
into a unique bank of
gamer insights
COMMS
Our copy platform,
spawned from
an analysis of
gaming culture,
allows brands to talk
authentically to the
gaming community
MEDIA
We have access to
7 million passionate
core gamers,
skillfully segmented
by our planning team
to give each brand a
curated audience

17. WE CAN USE THESE TOOLS TO PROVIDE
SOLUTIONS TO YOUR MARKETING CHALLENGES:

18. PUT YOUR FINGER
ON THE PULSE!
Sources: Mashable Nov 2012 & UK Gaming Stats 2012
What if there was a social network that had 150 million users? With users’ activity
clocking in at over 12.6 hours per week (8 x Facebooks & 144 x Twitters)? What if that
social network was about to get an update that would see it become social media’s
most advanced ad serving platform?
Quite simply there would be a stampede of brands wanting to get in on the action.
Well, that next big thing already exists and it’s only going to get bigger.
The above stats reflect that of the current Xbox & PS3 networks. The upcoming
launch of the next-gen consoles will include an advanced ad serving platform, that
will effortlessly allow brands to tell ‘always-on’ stories.
It’s an opportunity that has the potential to take immersive brand communications
and content marketing to a new level.

19. UNRIVALLED
ROI POTENTIAL!
We’ve been the marketing force behind 50 No.1 games,
accumulating over 10 million views on YouTube; attracting
12 million fans on Facebook; and generating over $4 billion
in sales for our clients.
Imagine if Gamer Marketing could replicate even a fraction
of this success for your brand?
$4
BILLION

20. THANK YOU
Say hello. Our office is right in the heart of Shoreditch,
London’s digital and tech hub. If you want to find out
face-to-face how we can help you take control of your
marketing, drop in and ask for Lau or Gareth.
GAME ROOM
The Workhouse
31 Charlotte Road
Shoreditch
London
EC2A 3PB
+44 (0)20 7729 3033
hello@gameroom-agency.com