Link Profile Audits and Google Penalty Recovery - SMX Munich 2014
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Link Profile Audits and Google Penalty Recovery - A presentation by Gareth Hoyle of LinkRisk.com at SMX Munich in March 2014
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Link Profile Audits and Google Penalty Recovery - SMX Munich 2014
- 1. Link Audits! The time to act is NOW!!
- 5. One of the largest signal providers in ! the UK!
- 6. Link Audits! The time to act is NOW!!
- 7. Links are the signal
- 10. IS A PENALTY OR FILTER PENGUIN AIMED AT LINKS!
- 11. TO DULL THE EFFECT OF! DESIGNED! People Chasing the Google Algorithm !
- 12. WE ALL NOW FACE! A PROBLEM!
- 13. Germany: They are coming for you!!
- 14. They were not lying!
- 15. Important decisions to be made!
- 16. Google controls the WHOLE game!
- 18. Links are STILL! the signal
- 19. MANAGE EACH ONE! EVERY LINK HAS RISK!
- 21. Managing your Risk! • Risk of being caught out by Google! • Risk of a competitor reporting you to Google! • Risk of a site linking to you being penalized! • Google swimming upstream! • Risk of disavow!
- 23. WHAT TO DO IF YOU GET CAUGHT?!
- 24. If your visibility graph is like this! You have a problem!
- 26. Algorithmic drop! Check the update timeline ! Do the times coincide with ranking / traffic drops?
- 27. Algorithmic drop! Rebalance your link profile and wait…. Commercial anchor text + Just for SEO links ! = Blatant SEO
- 28. Penalty!Manual!
- 29. Manual Penalty! Google have sent a number of waves of unnatural link warnings! There is now a much more formal procedure to get the penalty removed! They are still sending them!
- 31. Manual Penalty – WMT Console!
- 32. Manual Penalty – WMT Console!
- 34. Google Penalty Recovery ! ! via ! ! The 5 step link audit and ! link removal / disavow ! process*! ! ! *as we see it!
- 35. Step 1 – Gather ALL link data!
- 36. Step 1 – Gather ALL link data!
- 37. Step 2 – Analyse all link data!
- 38. Step 2 – Analyse all link data! • Check Anchor text %! • Homepage vs Deep links! • Geolocation analysis! • Sitewides! • Deindexed sites!
- 39. Step 2 – Analyse all link data!
- 40. Step 2 – Analyse all link data!
- 41. Step 2 – Analyse all link data!
- 42. Step 2 – Analyse all link data!
- 43. Step 2 – Analyse all link data!
- 44. Step 2 – Analyse all link data!
- 45. Step 2 – Analyse all link data! • Need to be very strict! ! • Made for SEO = Has to go! • So much data – Where to start!! • Here are a few tips to help you out J!
- 46. Step 2 – Analyse all link data! • If you have a large link profile filter these words:! • Beware of false positives! Submit! Add! PR! Link! Dir / Verzeichnis! Free! Article / Artikel! Press / Presse! SEO! Bookmark!
- 47. Step 2 – Analyse all link data! • Filter what is left by:! ! ! !Anchor Text! !Flow metrics! !Domain Authority! !PageRank! ! ! • Your data set is getting smaller!
- 48. Step 2 – Analyse all link data! • Manually auditing sites! • Multi URL opener is your friend! • Grab contact details as you go! • Record the type of link – further analysis later! • Keep / Remove / Maybe! ! • LinkRisk has “investigate” for this!
- 49. Step 2 – Analyse all link data! • Document EVERYTHING! • Use Google docs where possible – You may need to share the doc later! • If data is too big to paste – try: ! file –> import –> replace current sheet! • Dropbox and Excel!
- 50. Step 3 – Link Removal!
- 51. Step 3 – Link Removal! 2 schools of thought! ! 1 – Attempt to remove the links! 2 – Straight to disavow! ! I am of the 1st opinion! ! So are Google!
- 52. Step 3 – Link Removal! “First and foremost, we recommend that you remove as many spammy or low-quality links from the web as possible”! ! ! https://support.google.com/webmasters/answer/2648487! !
- 53. Step 3 – Link Removal! Google tell us to remove the links
- 54. Step 3 – Link Removal! • Manually outreach to site owners! • Automated tools exist – We prefer a manual approach! • Create a dedicated webmail account – You may need to share access ! !
- 55. Step 3 – Link Removal! Hi [yourname],! ! I’m contacting you to kindly request that you remove the link(s) below that we’ve spotted linking to www.URL.com:! ! [link(s)]! ! This does not directly suggest anything wrong with your website and we apologise for any concern raised by this message. ! ! Please advise if this is ok/when complete so we can update our records! ! Thank you! ! [Full name]!
- 56. Step 3 – Link Removal! • Send a maximum of 3 emails – Nega9ve PR / is anyone there? • Allow 9me between sending to same sites – not everyone is online all day! • Update the Gdoc / XLS at every step – You may need to share access
- 57. Step 4 – Disavow Links!
- 58. Step 4 – Disavow Links! • Tells Google to ignore the links! ! • Must be site owner in WMT! ! • UTF8 text file in, csv out ?! ! • Uploading a new file will replace all previously uploaded ones. !
- 59. Step 4 – Disavow Links! • Disavow at domain level! #attempted contact on 12/03, 17/03 and 23/03/14! domain:test.com! • Disavow at page level! #owner removed links, but missed this! http://www.test.com/pages/spam-links.html! ! • Not many good links on bad URLs! !
- 60. Step 4 – Disavow Links! #attempted contact on 12/03, 17/03 and 23/03/14! domain:test.com! #owner removed links, but missed this! http://www.test.com/pages/spam-links.html! #attempted contact on 13/03, 18/03 and 23/03/14! domain:testsite.de! #scraper site – disavow please! domain:testurl.ru!
- 61. Step 4 – Disavow Links! • No direct link from WMT! ! • Lots of warning messages! ! • https://www.google.com/ webmasters/tools/disavow-links- main! ! • Or search online!!
- 62. FOR EVERY LINK YOU REMOVE! You have to consider what! you might have to add & how!
- 63. Step 5 – Reconsideration requests!
- 64. Step 5 – Reconsideration requests! • All about the detail!! ! • Dealing with a human at Google! ! • Why should they remove the penalty?!
- 65. Step 5 – Reconsideration requests! • Provide evidence of suffering! ! • Provide evidence of effort! ! • Provide evidence of a lesson learnt!
- 66. Step 5 – Reconsideration requests! • Send via WMT manual actions! ! • Wait 7 – 10 days from disavow! ! • 4 – 6 attempts on average! ! • Be patient – Once submitted – What can you do?!
- 67. Step 5 – Reconsideration requests! • Example text too long for a slide! ! • Email me – will share some templates! ! gh@seo.im!
- 68. Google Penalty Recovery ! ! via ! ! The 5 step link audit and ! link removal / disavow ! process*! ! ! *as we see it!
- 70. Penalty removal ≠ Rankings back!
- 71. What you had is gone!
- 72. You have trust issues!!
- 76. Now Aware of the ! Dangers!
- 77. GOOD SIGNALS! GOOD RANKINGS!
- 78. Proactively manage your Risk!
- 79. National / International SEO!
- 80. Local SEO!
- 81. Local SEO!
- 82. Broken Link Building via WMT / LinkRisk!
- 83. REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES…
- 84. 2014 – The year of the person not the site!