We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.

1. 1
2
4
5
3
CLASSIC
#followfriday
Employee Advocacy
(but ridiculous)
objections to
My employees don’t want
to share company content.
Most of them don’t even use
social media personally.
Our company accounts
have enough Twitter
followers to cover our
target audience.
My employees have better
things to do at work than
post on social media.
98% of employees use at least one
social media site for personal use, of
which 50% are already posting about
their company.1
#myjob
#greatcompany
#myjob
#greatcompany
92% of employees’
Twitter followers are
new to the brand.2
Content shared by employees
receives 8X more engagement
than content shared by brand
channels.3
Our social posts do
great! People engage
with us all the time.
EmployeesBrand
On average, employees only have 13.6% of their
Twitter followers and 8.5% of their LinkedIn
connections in common.
40% more likely to believe
their company
is more competitive4
Employees of socially engaged companies are:
57% more likely to align social media
engagement to more sales leads
20% more likely to stay at
their company
27% more likely to feel optimistic about
their company’s future
SOURCES
1 www.webershandwick.com/news/article/employee-activists-spark-a-new-social-movement-in-the-digital-age
2 www.insightsfromanalytics.com/blog/bid/394848/Engage-Employee-Advocates-to-Accelerate-Sales-via-Social-Media
3 www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content
4 www.altimetergroup.com/2014/10/relationship-economics-linkedin
It will look spammy
to have all of our
employees share
the same message
on social media.
#best#best
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