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Corporate social responsibility:
beyond financials
Grant Thornton International Business Report 2014
Participated in
community/charity
activities
2011
2011
2014
2014
Improved energy
efficiency or waste
management
Current report on sustainability
Agree integrated reporting is best practice
25%
44%
31%
57%
Corporate social responsibility: beyond financials 2
Corporate social responsibility: beyond financials
Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the
environment and society more firmly into the public spotlight. Drawing on more than 2,500 interviews with business
leaders in 34 economies through our International Business Report (IBR), insight from the leading children’s charity
UNICEF and Grant Thornton leaders, this report looks at what companies are doing to make their operations more
sustainable and why, and considers the role integrated reporting can play in improving transparency and decision making.
Executive summary
•	 Businesses report increases in major drivers to
	 move towards more environmentally and socially
	 sustainable business practices
•	 Cost management emerges as the key driver,
	 followed by customer demand and because it’s
	 the ‘right thing to do’
•	 How a business is perceived to be operating
	 is also important, especially in China
Drivers Initiatives Reporting
•	 Vast majority of businesses are involved with
	 local charities, either through donating time, 		
	 money or products/services
•	 Businesses are working to reduce their
	 environmental impact, with increasing
	 numbers calculating the carbon footprint
	 of their operations
•	 Sustainability reporting has increased
	 since 2011
•	 More than half of businesses now view
	 integrated reporting as best practice
Cost management
Donated money to
community causes/
charities
Donated products/
services to a
charitable organisation
Key drivers
Key initiatives
68%
53%
65%
39%
65%
31%
67%
64%
62%
59%
58%
42%
Customer demand
‘Right thing to do’
Brand building
Staff recruitment/retention
Tax relief
Changed products/
services to reduce their
environmental impact
Calculated your
carbon footprint
Integrated reporting
In a digital world characterised by instant customer feedback and growing demands for transparency,
businesses need to be mindful not just of what they are doing, but of how they are doing it. Building
a strong brand is increasingly dependent not just on the quality of products and services but on the
wider impact of business operations on society, the environment and the economy. Companies which
boost profits at the expense of the local population or natural environment can find demand for their
products and services drying up in the face of a press or social media storm.
Foreword
Corporate social responsibility: beyond financials
We have been tracking business attitudes
to corporate social responsibility (CSR)
through our International Business
Report (IBR) since 2008. Drawing on
more than 2,500 interviews with business
leaders in 34 economies around the world,
Corporate social responsibility: beyond
financials, finds that customer demand
is indeed a key driver in the move
towards more environmentally and
socially sustainable business practices.
Encouragingly a strong sense of pure
altruism is also evident; many businesses
are adopting more sustainable practices
simply because it’s the ‘right thing to do’.
However the potential for cost savings
emerges as the most important driver
globally, a significant change since we
last researched this topic in 2011 when
business leaders were more focused
on attracting potential customers and
employees. This suggests that the benefits
of running a strong CSR programme are
becoming more tangible and indeed the
most popular initiatives undertaken
by businesses around the world -
donating money to charities and
improving energy efficiency and/or
waste management - can impact on
the bottom line either indirectly
through tax relief or directly
through lower utility bills.
An increasing awareness of the
benefits of reporting sustainability
measures and not just financials is
also evident. At Grant Thornton, we
believe that integrated reporting can
play an important role in communicating
businesses’ environmental and social
impact to investors and other
stakeholders. In December 2013,
the International Integrated Reporting
Committee (IIRC) launched its integrated
reporting framework, developed, I am
delighted to say, with contribution from
Grant Thornton colleagues, including
our global CEO Ed Nusbaum.
The framework offers a concise
communication of an organisation’s
strategy, governance and performance;
it sets out how organisations can
demonstrate the link between financial
performance within the wider social,
environmental and economic context;
and shows how they create value, not
just over the short term but also in the
longer term. This approach, which we
fully support, should enable more
effective decision making at board
level, improve investor information
and encourage deeper dialogue about
the impact of business practices.
The leadership of dynamic businesses
towards more socially responsible and
transparent practices is likely to emerge
as a competitive edge to unlock their
potential for growth in an ever more
crowded marketplace.
Paul Raleigh
Global leader - strategic development and growth
Grant Thornton
63
56
67
56 56
59
65
56 58
64 62
70
60
50
40
2008 2011 2014
Corporate social responsibility: beyond financials 4
Corporate social responsibility: beyond financials
What is driving businesses in your industry to implement more socially
and environmentally responsible business practices? (%)
Cost management
Client/customer demand
Because its the ‘right thing to do’
Public attitudes/building brand
Recruitment/retention of staff
Tax relief
Government pressure
Saving the planet
Investor relations
Public pressure
Following the global financial crisis in 2008 and subsequent recession, the majority of drivers moving businesses towards
more socially and environmentally responsible practices dropped away as businesses pulled back somewhat from activity
in this area, focusing on maintaining their share of a market shrinking in the face of austerity and reduced consumer
spending. However, this year’s research reveals that the strength of these drivers has returned over the intervening period.
Drivers
In 2011, cost management, brand
building and the recruitment/retention
of staff were all tied in first place,
each cited by 56% of businesses as an
important driver in their push towards
adopting more ethical business practices.
However, over the past three years, cost
management has risen by 11 percentage
points (pp) to 67%, making it easily the
greatest consideration for businesses.
The rise in the importance of cost
management this year compared with
Source: Grant Thornton IBR 2014
results from 2008 is less pronounced
when 63% of businesses cited this driver,
placing it behind only recruitment/
retention of staff (65%).
Two additional drivers, asked for the first
time in 2014, rank second and third:
client/customer demand is cited by 64%
of business leaders globally, followed by
‘because it’s the right thing to do’ (62%).
This pushes public attitudes/brand
building (59%) and recruitment/
retention of staff (58%) down to fourth
and fifth position despite both rising in
importance since 2011.
The key drivers towards the adoption
of more socially and environmentally
responsible practices have risen since 2011.
87% 84% 84% 82% 80%
80% 77% 73% 72% 68%
87% 84% 84% 82% 80%
80% 77% 73% 72% 68%
Corporate social responsibility: beyond financials 5
Cost
Over the past three years, the importance
of cost management has risen dramatically
in the United States: 77% of businesses
now cite it as a key driver, a rise of 35pp.
This is also an important driver across
Latin America (77%), having increased
significantly in Argentina, Brazil and Mexico
since 2011. However, three Asia-Pacific
Corporate social responsibility: beyond financials
The role of cost management has increased in a number of
economies across the world since 2011. As the Boston Consulting
Group say, there is now a recognition that the “trade-offs between
economic development and environmentalism aren’t necessary.
Rather, the pursuit of sustainability can be a powerful path to
reinvention for all businesses facing limits on their resources
and their customers’ buying power.”1
For businesses this can
be as simple as reducing energy wastage or as complex as
reviewing the integrity of their supply chain.
Source: Grant Thornton IBR 2014
1
‘Making Sustainability Profitable’ - Harvard Business Review 2013
Percentage of businesses citing cost management
as a key driver (top ten)
countries - India (87%), Japan and Malaysia
(both 84%) - top the global rankings.
In Europe, businesses in Spain (+23pp)
and Italy (+18pp) are much more aware
of the cost-cutting potential of introducing
more environmentally and socially
sustainable business practices, but overall
just 53% of businesses across the region cite
cost management as an important driver.
This compares to 63% across Africa.
Cost also emerges as the key driver in
a number of more traditional sectors
globally, including transport (83%), utilities
(73%), real estate and construction (71%),
agriculture (68%) and mining (59%),
as well as financial services (71%).
India
Argentina
Malaysia
US
Japan
Singapore
Botswana
Mexico
Brazil
Australia
of businesses globally67%
cite cost management
as a key driver
Corporate social responsibility: beyond financials 6
Corporate social responsibility: beyond financials
Demand
Japan (95%), followed by India (85%)
and Malaysia (82%) top the global
rankings of businesses being driven
by customer demand towards more
environmentally and socially sustainable
practices. This pushes the Asia Pacific
average up to 72%, just ahead of Europe
(69%) where German (80%) customers
appear particularly discerning in this area,
alongside their peers in Poland (74%),
France (73%) and Italy (72%). It is also
Greater reporting transparency and the rise of social media have
brought business actions ever further into the public spotlight.
Customers are not only able to protest against companies which
pursue socially unacceptable practices, but in an increasingly
digital world, are able to ‘vote with their feet’ by sourcing
alternative products and services from competitors with
stronger ethical credentials.
Percentage of businesses citing customer/client demand
as a key driver (top ten)
the top driver in the United Kingdom
(62%). However, there appears to be
much less pressure on US businesses in
this regard: just 46% of businesses cite
customer demand as an important driver,
the joint-lowest globally, level with
Indonesia. This is the principal driver for
businesses in the Hospitality (82%) sector
where businesses are faced with fairly
elastic demand in that customers usually
have a lot of choice in terms of where to
eat, sleep or socialise. Demand is also the
key consideration for businesses closely
linked to the public sector - healthcare
and education (both 74%) - as well as
manufacturing (68%) and professional
services (65%). It is also a key driver
for cleantech businesses (77%).
Source: Grant Thornton IBR 2014
95%
77%
85%
76%
82%
76%
80%
76%
78%
74%
Japan
Russia
Malaysia
Estonia
India
Botswana
Germany
Lithuania
Latvia
Nigeria
88% 86% 83% 82% 74%76%76%78%81%
92%
Corporate social responsibility: beyond financials 7
Corporate social responsibility: beyond financials
Morality
In general, businesses need clarity of what is and is not acceptable; that corporates cannot
be expected to make morality-based judgement calls was a key defence of the tax planning
practices of multinationals last year. These results however, show that the vast majority
of business leaders have a keen interest in taking a leadership position on sustainable
business practices.
Moving towards more environmentally and socially sustainable
business practices because it’s the ‘right thing to do’ may seem
a fairly nebulous concept in the world of business.
Percentage of businesses citing ‘because it’s the right thing to do’ as a key driver (top ten)
Source: Grant Thornton IBR 2014
Business leaders in Japan (92%) are guided most globally by their ‘moral compass’,
followed by Poland (88%) and the three Latin American economies in the survey,
Mexico (86%), Brazil (83%) and Argentina (82%). This is also a major driver for
business leaders in Africa (71%), Asia Pacific (66%) and North America (62%).
Businesses in comparatively young dynamic sectors, cleantech (82%) and technology
(67%) also cite this as the key driver. It is also a key consideration for their peers in
hospitality (79%), education (72%) and retail (64%).
Japan IndiaMexico LithuaniaPoland BotswanaBrazil NigeriaArgentina Estonia
The majority of businesses are prepared to take an altruistic leadership position
on the adoption of more sustainable business practices.
63% 63%
57% 56%
62%
52%
Recruitment/
retention of staff
Public attitude/
building brand
Client/customer
demand
Cost management Tax relief Government pressure
Corporate social responsibility: beyond financials 8
Corporate social responsibility: beyond financials
Perception
The importance of building brand has
risen 3pp globally since 2011, while the
recruitment/retention of staff has climbed
by 2pp. The rise in the role of brand
building is largely driven by North
America (+4pp) and Europe (+3pp).
By contrast, their counterparts in Latin
America (-22pp) are markedly less driven
by public attitudes to their practices
compared with three years ago. Businesses
in Europe (+8pp) and Asia Pacific (+2pp)
are markedly more focused on the power
of attracting and keeping hold of staff
through adherence to more sustainable
business practices, in sharp contrast to
peers in North America (-5pp).
Business leaders in India and Japan are
particularly focused on these perception
issues: in Japan, 92% of respondents cite
recruitment/retention of staff as an
important driver, and 77% cite building
brand; in India the figures are 82% and
85% respectively. These two results help
drive the Asia Pacific average up to 66%,
above North America (59%), Africa
(57%) and Europe (47%). Improving the
perception of the businesses to workers
How a company is perceived by current or prospective stakeholders - be they customers,
investors, leaders or employees - in terms of the wider impact of its activities remains an
important driver to business leaders.
Top drivers in China (percentage of businesses)and potential workers is also key to the
hospitality (77%) and cleantech (75%)
sectors; while hospitality (77%) again,
utilities (69%) and technology (66%)
are also looking to build brand.
Perception also emerges as the key
drivers in China. 63% of Chinese business
leaders cite either the recruitment/
retention of staff or brand building,
both slightly above the global average.
These findings echo research we
conducted in China last year, The
Thoughts of Chairmen Now2
, which
noted that businesses leaders recognise
the challenges of operating under the
auspices of ‘Brand China’ and are focused
on building trust and loyalty in their
goods and services. Government pressure
also remains a big driver in China with
more than half of businesses citing it
as important (52%), compared to 37%
of all businesses. High levels of air
pollution in major cities such as Beijing
have prompted a strong response from
the ruling party with prime minister Li
recently declaring “war” on pollution.
Source: Grant Thornton IBR 2014
2
The Thoughts of Chairmen Now - Grant Thornton and WPP; http://www.gti.org/ChairmenNow/index.asp
Donated money to community causes/charities
Participated in community/charity activities
Improved energy efficiency or waste management
Donated products/services to a charitable organisation
Changed products/services
to reduce their environmental impact
Calculated your carbon footprint
Partnered with a charitable
organisation (philanthropy)
Intentionally sourced local, ethical
trade or organic products/services
Changed products/services
to reduce their social impact
Participated in CSR
platforms/initiatives
Conducted due diligence on impact
of business on human rights
Partnered with a charitable
organisation (to address business issues)
68%
65%
65%
53%
39%
31%
30%
26%
25%
25%
24%
20%
Corporate social responsibility: beyond financials 9
Businesses across the world are involved in a wide range of activities which aim to reduce the social and/or environmental impact of
their operations. The majority of companies are involved in local causes or charities in some way; around two-thirds globally gave time
or money over the past 12 months, while over half donated products or services. Many businesses are also active on the environmental side;
almost two-thirds improved energy efficiency or waste management, around two-fifths changed their products or services to reduce their
environmental impact, and close to a third calculated the carbon footprint of their operations, a sharp increase from 2011.
Initiatives
Corporate social responsibility: beyond financials
Social
The overwhelming majority of companies
across Canada and the United States donated
money (93%) or time (91%) to community
causes/charities in 2013, and a further 78%
donated products or services.
The comparison with other regions globally
is striking; in Europe, two-thirds donated
money (69%) and more than half
participated in community causes/charities
(58%) but just 41% donated products or
Businesses in North America, where philanthropy is deeply
ingrained in the culture, are clear global leaders in terms of
working with local charities.
services. Donating money is the most
popular CSR initiative undertaken in Latin
America (57%), slightly above donating time
(50%) or products and services (42%); across
Asia Pacific, fewer than half of businesses
contributed in any of these ways. Only in
Africa are business participation rates in
charities (93%) higher than in North
America, with those donating money
(85%) or products or services (70%)
also well above the global average.
Which of the following has your company done in the last year?
Source: Grant Thornton IBR 2014
The vast majority of businesses in North
America are involved with local charities
or causes.
95% 93% 92% 89%
82% 80% 78% 77% 74%
68%
South Africa US Canada
Germany
Ireland UK Greece New Zealand Nigeria
Malaysia
Corporate social responsibility: beyond financials 10
Corporate social responsibility: beyond financials
Donated money to community causes/charities (top ten)
Source: Grant Thornton IBR 2014
“Good CSR is so much more than writing a cheque. At Grant Thornton we are focused on how the skills of our people can help unlock the
potential for growth in our local communities through a wide range of charitable, educational, environmental and healthcare initiatives.”
Paul Raleigh, global leader - strategic development and growth, Grant Thornton
Businesses in technology, retail and
financial services emerge as the most
active sectors globally.
At the regional level, businesses in Africa
(47%) and North America (44%) are
also most likely to have moved into a
more formal partnership with a charity
for philanthropic purposes.
At the country level, more than half of
businesses in Nigeria (52%), Australia and
Greece (51%) have taken this step, well
above the global average (30%). Relatively
few businesses around the world have
specifically changed products or services to
reduce their social impact (25%), but this
rises to 56% in mainland China.
Globally, just over a quarter of businesses
intentionally sourced local, ethical trade or
organic products/services over the past 12
months (26%), marginally lower than the
figure recorded in 2011 (28%). Regionally,
businesses in Africa (43%) are most likely to
have taken action in this area, with those in
Turkey (63%) and Greece (51%) leading the
way at the country level.
Relatively few businesses around the world
have specifically changed products or services
to reduce their social impact
69%71%71%
84% 83% 80%
71%
85%
75%
88%
South Africa France Ireland Spain US
UK Argentina Botswana Turkey Germany
Corporate social responsibility: beyond financials 11
Corporate social responsibility: beyond financials
Improved energy efficiency or waste management (top ten)
Environmental
Despite there being greater levels of
apparent political will to address climate
change in Europe, the proportion of
businesses taking these steps falls to 72%,
although this is well above both Latin
America (56%) and Asia Pacific (48%).
Government fuel subsidies are high in
many economies within these regions,
while the necessary recycling culture or
infrastructure may be fairly nascent,
but clearly measures to promote greater
energy efficiency could help in places
with severe power reliability issues such
as India. Interestingly, businesses in
Russia (34%), with its huge landmass and
plentiful natural resources, and mainland
China (38%), are amongst the least likely
to have taken action. Businesses in
the energy-intensive sectors such as
manufacturing (76%), technology (75%)
and transport (70%) are most likely to
have taken action in this area.
Businesses are also increasingly looking
at quantifying their environmental impact:
31% globally calculated their carbon
footprint over the past 12 months, up from
19% in 2011. Again, North American
businesses (38%) are ahead of peers in
Asia Pacific (33%), Europe (26%), Latin
North American and African businesses are also taking a lead when it comes to mitigating the environmental
impact of their operations. Across both regions, more than three in four have taken steps to improve energy
efficiency or waste management (79%) over the past year, well above the global average (65%).
America (22%) and Africa (14%).
However, the economies most likely
to have calculated this figure are quite
diverse: Singapore (57%), a city-state
with a very finite amount of space where
air pollution is a particular problem;
Australia (53%) which relies heavily on
natural resource extraction, has amongst
the highest per-capita CO² emissions
globally and recently repealed its carbon
tax; and Spain (51%), where water scarcity
is a major threat to the key tourism
industry. Perhaps unsurprisingly given
the impact of power generation on the
environment, 61% of utilities companies
have calculated their carbon footprint,
ahead of technology (47%), cleantech
(42%) and mining (41%).
Approximately two-in-five businesses
have changed their products or services to
reduce their environmental impact over
the past year (39%), rising to 62% in
China, the highest globally. This is also
the most popular initiative in the country
and is perhaps linked to the government
target of cutting the carbon intensity of
production by 40-45% by 2020, compared
with 2005, largely by requiring state-
owned enterprises to use energy more
Source: Grant Thornton IBR 2014
efficiently. Businesses in Turkey (48%)
and Brazil (46%), as well as in advanced
economies such as the United States (41%)
and the United Kingdom (36%) have also
taken action in this area in recent months.
Again, cleantech (60%) and technology
(49%) businesses take a lead in this regard,
but more than half of agricultural
businesses (51%) have also altered
products/services, highlighting the
importance of moving towards more
sustainable food production practices
as the global population swells.
Corporate social responsibility: beyond financials 12
Corporate social responsibility: beyond financials
Reporting
Despite the vast majority of businesses around the world engaging in initiatives to mitigate the social
or environmental impact of their operations, few report on this activity, whether together with their
annual financial statements as input into an integrated corporate report or separately.
The IIRC framework is targeted
towards larger companies, however
the principle of demonstrating how a
business performs not just financially,
but also within the wider social,
environmental and economic context,
is applicable to organisations of all sizes.
An integrated approach offers businesses
a more robust assessment of the strength
of their operating model and better
informs the decisions of key stakeholders
and investors, increasing their chances of
securing growth and development finance.
Globally, just 31% of businesses report
on the sustainability of their operations
(alongside financials), a slight rise from
2011 (25%). Businesses in Latin America
(46%) remain the most likely to report
their wider impact, ahead of Asia Pacific
(33%), North America (27%) and Europe
(26%). While Europe has remained
broadly level, the North America (+10pp)
and Asia Pacific (+8pp) figures have
risen sharply over the past three years.
Businesses in India (68%), the
Netherlands and Vietnam (both 64%)
lead the way globally in sustainability
reporting with those in in Estonia (6%),
Sweden (13%) and New Zealand (16%)
at the other end of the spectrum.
Of those businesses which do not
currently report on sustainability, just
over a quarter plan to start doing so
over the next five years (26%). Again,
Latin America, driven by Mexico
(73%) and Brazil (66%) leads the way.
While fewer than half of businesses
globally report on sustainability (or
plan to over the next five years), a clear
majority (57%) agree that it should be
integrated with financial reporting, up
from 44% in 2011. Given the significant
adoption of sustainability reporting by
Latin American businesses it is perhaps
no surprise to see its business leaders
most likely to support this as best practice
(74%). A majority of business leaders
in Asia Pacific (60%), Europe (53%)
and North America (52%) agree.
Percentage of businesses which agree that sustainability
should be integrated with financial reporting (top ten)
74%
66% 66%
75%
68%
76%
69%
77%
70%
89%
India Brazil
Botswana
Malaysia
China
Mexico
Poland
Turkey
Netherlands Singapore
Source: Grant Thornton IBR 2014
Corporate social responsibility: beyond financials
North
49%
68%
50%
50%
64%
26%
31%
33%
27%
25%
25%
46%
47%
51%
42%
2011
2014
Corporate social responsibility: beyond financials 13
“At Grant Thornton, we believe that integrated reporting can play an important role in communicating
businesses’ environmental and social impact to investors and other stakeholders. I am proud to sit on the
steering committee of the IIRC and am delighted that our UK firm is a member of the pilot programme.”
Ed Nusbaum, global CEO, Grant Thornton
Percentage of businesses which report on sustainability (top ten and regions)
Mexico
India
Netherlands
Turkey
Russia
Malaysia
Indonesia
Botswana
Brazil
South Africa
Latin
America
America
European
Union
Asia
Global
Pacific
52%
27%
46%
17%
53%
Source: Grant Thornton IBR 2014
Corporate social responsibility: beyond financials 14
Corporate social responsibility: beyond financials
UNICEF notes with interest that over half of business surveyed selected five key drivers that are moving them towards
more socially and environmentally responsible practices. The five drivers (cost management; client/customer demand;
‘because it’s the right thing to do’; public attitudes/building brand; recruitment/retention of staff) affect very different
parts of an organisation, from marketing functions, human resources, finance departments and more. This demonstrates
the importance of considering social and environmental responsibility from a senior, holistic level. Businesses not
considering these factors are in the minority.
The thoughts of UNICEF
The most important business drivers for
the implementation of more socially and
environmentally responsible business
practice - cost management, client/customer
demand and ‘because it’s the right thing to
do’ are in line with current trends. These
show the importance increasingly being
placed on corporate responsibility by the
general public and the demand from the
public for companies to be accountable.
Customer/client demand ranked first or
second in all regions except the G7 (3rd)
and North America (4th), where cost
management is a particularly strong driver.
UNICEF continues to work with the
private sector to allow businesses to address
these drivers for social and environmental
good practice. We have developed a number
of ways to support our partners in these
areas, from carbon finance projects that
address environmental impact (and also
have direct benefits for children),
to building brand through Cause
Related Marketing initiatives.
In particular the Children’s Rights and
Business Principles (CRBP) – developed in
a consultative process led by UNICEF,
Save the Children and the UN Global
Compact, with input from the global
business community– is a comprehensive
framework for understanding and addressing
the impact of business on the rights and
well-being of children.
The CRBP enables companies to meet
their key drivers for good business practice,
as outlined in this research, to ensure we can
create a better world for children. UNICEF
hopes to see the upward trend in businesses
prioritising positive social and environmental
practice, including through human rights due
diligence, continuing. We will continue
to support companies to meet their
sustainability ambitions through
initiatives such as the CRBP.
Grant Thornton has been supporting UNICEF through the IBR since 2007. Grant Thornton donates
US$5 to UNICEF for every interview completed, resulting in a cumulative donation of more than
US$300,000 up to the end of 2013.
Corporate social responsibility: beyond financials 15
Corporate social responsibility: beyond financials
Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people
in over 130 economies. We are committed to sustainability and broadening the role of accountancy. To that end, our advice considers the
environmental, operational and social impacts as well as the financial to better inform the decision making of our clients.
How Grant Thornton can help
Energy & cleantech Public sectorSustainability
We work with dynamic companies across
different parts of the energy and cleantech
sector. An in-depth understanding of the
industry and the different routes to
commercialisation, enable us to provide the
right support to your growth. Investors,
projects and owners may all sit in different
countries, so our experts in member firms
in our global organisation, can provide quick
access to investment, legislative and tax
advice across borders. The key issues
we help our clients with include:
•	commercialising renewables
•	reducing energy demand
•	energy investment going mainstream.
Nathan Goode
Global leader - energy & cleantech,
Grant Thornton
nathan.goode@uk.gt.com
Governments and government agencies in
developed and emerging economies find
themselves compelled to reassess how they
do things. Operations are being scrutinized
for efficiency. The controls designed to
safeguard financial resources are taking on
a new importance. And delivery mechanisms
for infrastructure projects are being
reappraised. Performance and accountability,
in terms of their impact on society, the
environment and the economy, are
increasingly important. The global call for
more efficient and effective donor-funded
programmes has resulted in a new
development-trend boosting greater
integration between the public and private
sectors. The role of the local accounting and
professional services firm is growing
increasingly important in acting as an agent
for sustainable international development
programmes. Our public sector specialists
are locally based people who understand
your specific challenges, but who can also
access international expertise and resources
across the developed and developing world.
We help governments across the globe:
•	deliver better services at lower cost
•	demonstrate transparency
•	improve control
•	develop new infrastructure to support 	
	 economic growth.
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Corporate social responsibility: beyond financials (IBR 2014)

  • 1. Corporate social responsibility: beyond financials Grant Thornton International Business Report 2014
  • 2. Participated in community/charity activities 2011 2011 2014 2014 Improved energy efficiency or waste management Current report on sustainability Agree integrated reporting is best practice 25% 44% 31% 57% Corporate social responsibility: beyond financials 2 Corporate social responsibility: beyond financials Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the environment and society more firmly into the public spotlight. Drawing on more than 2,500 interviews with business leaders in 34 economies through our International Business Report (IBR), insight from the leading children’s charity UNICEF and Grant Thornton leaders, this report looks at what companies are doing to make their operations more sustainable and why, and considers the role integrated reporting can play in improving transparency and decision making. Executive summary • Businesses report increases in major drivers to move towards more environmentally and socially sustainable business practices • Cost management emerges as the key driver, followed by customer demand and because it’s the ‘right thing to do’ • How a business is perceived to be operating is also important, especially in China Drivers Initiatives Reporting • Vast majority of businesses are involved with local charities, either through donating time, money or products/services • Businesses are working to reduce their environmental impact, with increasing numbers calculating the carbon footprint of their operations • Sustainability reporting has increased since 2011 • More than half of businesses now view integrated reporting as best practice Cost management Donated money to community causes/ charities Donated products/ services to a charitable organisation Key drivers Key initiatives 68% 53% 65% 39% 65% 31% 67% 64% 62% 59% 58% 42% Customer demand ‘Right thing to do’ Brand building Staff recruitment/retention Tax relief Changed products/ services to reduce their environmental impact Calculated your carbon footprint Integrated reporting
  • 3. In a digital world characterised by instant customer feedback and growing demands for transparency, businesses need to be mindful not just of what they are doing, but of how they are doing it. Building a strong brand is increasingly dependent not just on the quality of products and services but on the wider impact of business operations on society, the environment and the economy. Companies which boost profits at the expense of the local population or natural environment can find demand for their products and services drying up in the face of a press or social media storm. Foreword Corporate social responsibility: beyond financials We have been tracking business attitudes to corporate social responsibility (CSR) through our International Business Report (IBR) since 2008. Drawing on more than 2,500 interviews with business leaders in 34 economies around the world, Corporate social responsibility: beyond financials, finds that customer demand is indeed a key driver in the move towards more environmentally and socially sustainable business practices. Encouragingly a strong sense of pure altruism is also evident; many businesses are adopting more sustainable practices simply because it’s the ‘right thing to do’. However the potential for cost savings emerges as the most important driver globally, a significant change since we last researched this topic in 2011 when business leaders were more focused on attracting potential customers and employees. This suggests that the benefits of running a strong CSR programme are becoming more tangible and indeed the most popular initiatives undertaken by businesses around the world - donating money to charities and improving energy efficiency and/or waste management - can impact on the bottom line either indirectly through tax relief or directly through lower utility bills. An increasing awareness of the benefits of reporting sustainability measures and not just financials is also evident. At Grant Thornton, we believe that integrated reporting can play an important role in communicating businesses’ environmental and social impact to investors and other stakeholders. In December 2013, the International Integrated Reporting Committee (IIRC) launched its integrated reporting framework, developed, I am delighted to say, with contribution from Grant Thornton colleagues, including our global CEO Ed Nusbaum. The framework offers a concise communication of an organisation’s strategy, governance and performance; it sets out how organisations can demonstrate the link between financial performance within the wider social, environmental and economic context; and shows how they create value, not just over the short term but also in the longer term. This approach, which we fully support, should enable more effective decision making at board level, improve investor information and encourage deeper dialogue about the impact of business practices. The leadership of dynamic businesses towards more socially responsible and transparent practices is likely to emerge as a competitive edge to unlock their potential for growth in an ever more crowded marketplace. Paul Raleigh Global leader - strategic development and growth Grant Thornton
  • 4. 63 56 67 56 56 59 65 56 58 64 62 70 60 50 40 2008 2011 2014 Corporate social responsibility: beyond financials 4 Corporate social responsibility: beyond financials What is driving businesses in your industry to implement more socially and environmentally responsible business practices? (%) Cost management Client/customer demand Because its the ‘right thing to do’ Public attitudes/building brand Recruitment/retention of staff Tax relief Government pressure Saving the planet Investor relations Public pressure Following the global financial crisis in 2008 and subsequent recession, the majority of drivers moving businesses towards more socially and environmentally responsible practices dropped away as businesses pulled back somewhat from activity in this area, focusing on maintaining their share of a market shrinking in the face of austerity and reduced consumer spending. However, this year’s research reveals that the strength of these drivers has returned over the intervening period. Drivers In 2011, cost management, brand building and the recruitment/retention of staff were all tied in first place, each cited by 56% of businesses as an important driver in their push towards adopting more ethical business practices. However, over the past three years, cost management has risen by 11 percentage points (pp) to 67%, making it easily the greatest consideration for businesses. The rise in the importance of cost management this year compared with Source: Grant Thornton IBR 2014 results from 2008 is less pronounced when 63% of businesses cited this driver, placing it behind only recruitment/ retention of staff (65%). Two additional drivers, asked for the first time in 2014, rank second and third: client/customer demand is cited by 64% of business leaders globally, followed by ‘because it’s the right thing to do’ (62%). This pushes public attitudes/brand building (59%) and recruitment/ retention of staff (58%) down to fourth and fifth position despite both rising in importance since 2011. The key drivers towards the adoption of more socially and environmentally responsible practices have risen since 2011.
  • 5. 87% 84% 84% 82% 80% 80% 77% 73% 72% 68% 87% 84% 84% 82% 80% 80% 77% 73% 72% 68% Corporate social responsibility: beyond financials 5 Cost Over the past three years, the importance of cost management has risen dramatically in the United States: 77% of businesses now cite it as a key driver, a rise of 35pp. This is also an important driver across Latin America (77%), having increased significantly in Argentina, Brazil and Mexico since 2011. However, three Asia-Pacific Corporate social responsibility: beyond financials The role of cost management has increased in a number of economies across the world since 2011. As the Boston Consulting Group say, there is now a recognition that the “trade-offs between economic development and environmentalism aren’t necessary. Rather, the pursuit of sustainability can be a powerful path to reinvention for all businesses facing limits on their resources and their customers’ buying power.”1 For businesses this can be as simple as reducing energy wastage or as complex as reviewing the integrity of their supply chain. Source: Grant Thornton IBR 2014 1 ‘Making Sustainability Profitable’ - Harvard Business Review 2013 Percentage of businesses citing cost management as a key driver (top ten) countries - India (87%), Japan and Malaysia (both 84%) - top the global rankings. In Europe, businesses in Spain (+23pp) and Italy (+18pp) are much more aware of the cost-cutting potential of introducing more environmentally and socially sustainable business practices, but overall just 53% of businesses across the region cite cost management as an important driver. This compares to 63% across Africa. Cost also emerges as the key driver in a number of more traditional sectors globally, including transport (83%), utilities (73%), real estate and construction (71%), agriculture (68%) and mining (59%), as well as financial services (71%). India Argentina Malaysia US Japan Singapore Botswana Mexico Brazil Australia of businesses globally67% cite cost management as a key driver
  • 6. Corporate social responsibility: beyond financials 6 Corporate social responsibility: beyond financials Demand Japan (95%), followed by India (85%) and Malaysia (82%) top the global rankings of businesses being driven by customer demand towards more environmentally and socially sustainable practices. This pushes the Asia Pacific average up to 72%, just ahead of Europe (69%) where German (80%) customers appear particularly discerning in this area, alongside their peers in Poland (74%), France (73%) and Italy (72%). It is also Greater reporting transparency and the rise of social media have brought business actions ever further into the public spotlight. Customers are not only able to protest against companies which pursue socially unacceptable practices, but in an increasingly digital world, are able to ‘vote with their feet’ by sourcing alternative products and services from competitors with stronger ethical credentials. Percentage of businesses citing customer/client demand as a key driver (top ten) the top driver in the United Kingdom (62%). However, there appears to be much less pressure on US businesses in this regard: just 46% of businesses cite customer demand as an important driver, the joint-lowest globally, level with Indonesia. This is the principal driver for businesses in the Hospitality (82%) sector where businesses are faced with fairly elastic demand in that customers usually have a lot of choice in terms of where to eat, sleep or socialise. Demand is also the key consideration for businesses closely linked to the public sector - healthcare and education (both 74%) - as well as manufacturing (68%) and professional services (65%). It is also a key driver for cleantech businesses (77%). Source: Grant Thornton IBR 2014 95% 77% 85% 76% 82% 76% 80% 76% 78% 74% Japan Russia Malaysia Estonia India Botswana Germany Lithuania Latvia Nigeria
  • 7. 88% 86% 83% 82% 74%76%76%78%81% 92% Corporate social responsibility: beyond financials 7 Corporate social responsibility: beyond financials Morality In general, businesses need clarity of what is and is not acceptable; that corporates cannot be expected to make morality-based judgement calls was a key defence of the tax planning practices of multinationals last year. These results however, show that the vast majority of business leaders have a keen interest in taking a leadership position on sustainable business practices. Moving towards more environmentally and socially sustainable business practices because it’s the ‘right thing to do’ may seem a fairly nebulous concept in the world of business. Percentage of businesses citing ‘because it’s the right thing to do’ as a key driver (top ten) Source: Grant Thornton IBR 2014 Business leaders in Japan (92%) are guided most globally by their ‘moral compass’, followed by Poland (88%) and the three Latin American economies in the survey, Mexico (86%), Brazil (83%) and Argentina (82%). This is also a major driver for business leaders in Africa (71%), Asia Pacific (66%) and North America (62%). Businesses in comparatively young dynamic sectors, cleantech (82%) and technology (67%) also cite this as the key driver. It is also a key consideration for their peers in hospitality (79%), education (72%) and retail (64%). Japan IndiaMexico LithuaniaPoland BotswanaBrazil NigeriaArgentina Estonia The majority of businesses are prepared to take an altruistic leadership position on the adoption of more sustainable business practices.
  • 8. 63% 63% 57% 56% 62% 52% Recruitment/ retention of staff Public attitude/ building brand Client/customer demand Cost management Tax relief Government pressure Corporate social responsibility: beyond financials 8 Corporate social responsibility: beyond financials Perception The importance of building brand has risen 3pp globally since 2011, while the recruitment/retention of staff has climbed by 2pp. The rise in the role of brand building is largely driven by North America (+4pp) and Europe (+3pp). By contrast, their counterparts in Latin America (-22pp) are markedly less driven by public attitudes to their practices compared with three years ago. Businesses in Europe (+8pp) and Asia Pacific (+2pp) are markedly more focused on the power of attracting and keeping hold of staff through adherence to more sustainable business practices, in sharp contrast to peers in North America (-5pp). Business leaders in India and Japan are particularly focused on these perception issues: in Japan, 92% of respondents cite recruitment/retention of staff as an important driver, and 77% cite building brand; in India the figures are 82% and 85% respectively. These two results help drive the Asia Pacific average up to 66%, above North America (59%), Africa (57%) and Europe (47%). Improving the perception of the businesses to workers How a company is perceived by current or prospective stakeholders - be they customers, investors, leaders or employees - in terms of the wider impact of its activities remains an important driver to business leaders. Top drivers in China (percentage of businesses)and potential workers is also key to the hospitality (77%) and cleantech (75%) sectors; while hospitality (77%) again, utilities (69%) and technology (66%) are also looking to build brand. Perception also emerges as the key drivers in China. 63% of Chinese business leaders cite either the recruitment/ retention of staff or brand building, both slightly above the global average. These findings echo research we conducted in China last year, The Thoughts of Chairmen Now2 , which noted that businesses leaders recognise the challenges of operating under the auspices of ‘Brand China’ and are focused on building trust and loyalty in their goods and services. Government pressure also remains a big driver in China with more than half of businesses citing it as important (52%), compared to 37% of all businesses. High levels of air pollution in major cities such as Beijing have prompted a strong response from the ruling party with prime minister Li recently declaring “war” on pollution. Source: Grant Thornton IBR 2014 2 The Thoughts of Chairmen Now - Grant Thornton and WPP; http://www.gti.org/ChairmenNow/index.asp
  • 9. Donated money to community causes/charities Participated in community/charity activities Improved energy efficiency or waste management Donated products/services to a charitable organisation Changed products/services to reduce their environmental impact Calculated your carbon footprint Partnered with a charitable organisation (philanthropy) Intentionally sourced local, ethical trade or organic products/services Changed products/services to reduce their social impact Participated in CSR platforms/initiatives Conducted due diligence on impact of business on human rights Partnered with a charitable organisation (to address business issues) 68% 65% 65% 53% 39% 31% 30% 26% 25% 25% 24% 20% Corporate social responsibility: beyond financials 9 Businesses across the world are involved in a wide range of activities which aim to reduce the social and/or environmental impact of their operations. The majority of companies are involved in local causes or charities in some way; around two-thirds globally gave time or money over the past 12 months, while over half donated products or services. Many businesses are also active on the environmental side; almost two-thirds improved energy efficiency or waste management, around two-fifths changed their products or services to reduce their environmental impact, and close to a third calculated the carbon footprint of their operations, a sharp increase from 2011. Initiatives Corporate social responsibility: beyond financials Social The overwhelming majority of companies across Canada and the United States donated money (93%) or time (91%) to community causes/charities in 2013, and a further 78% donated products or services. The comparison with other regions globally is striking; in Europe, two-thirds donated money (69%) and more than half participated in community causes/charities (58%) but just 41% donated products or Businesses in North America, where philanthropy is deeply ingrained in the culture, are clear global leaders in terms of working with local charities. services. Donating money is the most popular CSR initiative undertaken in Latin America (57%), slightly above donating time (50%) or products and services (42%); across Asia Pacific, fewer than half of businesses contributed in any of these ways. Only in Africa are business participation rates in charities (93%) higher than in North America, with those donating money (85%) or products or services (70%) also well above the global average. Which of the following has your company done in the last year? Source: Grant Thornton IBR 2014 The vast majority of businesses in North America are involved with local charities or causes.
  • 10. 95% 93% 92% 89% 82% 80% 78% 77% 74% 68% South Africa US Canada Germany Ireland UK Greece New Zealand Nigeria Malaysia Corporate social responsibility: beyond financials 10 Corporate social responsibility: beyond financials Donated money to community causes/charities (top ten) Source: Grant Thornton IBR 2014 “Good CSR is so much more than writing a cheque. At Grant Thornton we are focused on how the skills of our people can help unlock the potential for growth in our local communities through a wide range of charitable, educational, environmental and healthcare initiatives.” Paul Raleigh, global leader - strategic development and growth, Grant Thornton Businesses in technology, retail and financial services emerge as the most active sectors globally. At the regional level, businesses in Africa (47%) and North America (44%) are also most likely to have moved into a more formal partnership with a charity for philanthropic purposes. At the country level, more than half of businesses in Nigeria (52%), Australia and Greece (51%) have taken this step, well above the global average (30%). Relatively few businesses around the world have specifically changed products or services to reduce their social impact (25%), but this rises to 56% in mainland China. Globally, just over a quarter of businesses intentionally sourced local, ethical trade or organic products/services over the past 12 months (26%), marginally lower than the figure recorded in 2011 (28%). Regionally, businesses in Africa (43%) are most likely to have taken action in this area, with those in Turkey (63%) and Greece (51%) leading the way at the country level. Relatively few businesses around the world have specifically changed products or services to reduce their social impact
  • 11. 69%71%71% 84% 83% 80% 71% 85% 75% 88% South Africa France Ireland Spain US UK Argentina Botswana Turkey Germany Corporate social responsibility: beyond financials 11 Corporate social responsibility: beyond financials Improved energy efficiency or waste management (top ten) Environmental Despite there being greater levels of apparent political will to address climate change in Europe, the proportion of businesses taking these steps falls to 72%, although this is well above both Latin America (56%) and Asia Pacific (48%). Government fuel subsidies are high in many economies within these regions, while the necessary recycling culture or infrastructure may be fairly nascent, but clearly measures to promote greater energy efficiency could help in places with severe power reliability issues such as India. Interestingly, businesses in Russia (34%), with its huge landmass and plentiful natural resources, and mainland China (38%), are amongst the least likely to have taken action. Businesses in the energy-intensive sectors such as manufacturing (76%), technology (75%) and transport (70%) are most likely to have taken action in this area. Businesses are also increasingly looking at quantifying their environmental impact: 31% globally calculated their carbon footprint over the past 12 months, up from 19% in 2011. Again, North American businesses (38%) are ahead of peers in Asia Pacific (33%), Europe (26%), Latin North American and African businesses are also taking a lead when it comes to mitigating the environmental impact of their operations. Across both regions, more than three in four have taken steps to improve energy efficiency or waste management (79%) over the past year, well above the global average (65%). America (22%) and Africa (14%). However, the economies most likely to have calculated this figure are quite diverse: Singapore (57%), a city-state with a very finite amount of space where air pollution is a particular problem; Australia (53%) which relies heavily on natural resource extraction, has amongst the highest per-capita CO² emissions globally and recently repealed its carbon tax; and Spain (51%), where water scarcity is a major threat to the key tourism industry. Perhaps unsurprisingly given the impact of power generation on the environment, 61% of utilities companies have calculated their carbon footprint, ahead of technology (47%), cleantech (42%) and mining (41%). Approximately two-in-five businesses have changed their products or services to reduce their environmental impact over the past year (39%), rising to 62% in China, the highest globally. This is also the most popular initiative in the country and is perhaps linked to the government target of cutting the carbon intensity of production by 40-45% by 2020, compared with 2005, largely by requiring state- owned enterprises to use energy more Source: Grant Thornton IBR 2014 efficiently. Businesses in Turkey (48%) and Brazil (46%), as well as in advanced economies such as the United States (41%) and the United Kingdom (36%) have also taken action in this area in recent months. Again, cleantech (60%) and technology (49%) businesses take a lead in this regard, but more than half of agricultural businesses (51%) have also altered products/services, highlighting the importance of moving towards more sustainable food production practices as the global population swells.
  • 12. Corporate social responsibility: beyond financials 12 Corporate social responsibility: beyond financials Reporting Despite the vast majority of businesses around the world engaging in initiatives to mitigate the social or environmental impact of their operations, few report on this activity, whether together with their annual financial statements as input into an integrated corporate report or separately. The IIRC framework is targeted towards larger companies, however the principle of demonstrating how a business performs not just financially, but also within the wider social, environmental and economic context, is applicable to organisations of all sizes. An integrated approach offers businesses a more robust assessment of the strength of their operating model and better informs the decisions of key stakeholders and investors, increasing their chances of securing growth and development finance. Globally, just 31% of businesses report on the sustainability of their operations (alongside financials), a slight rise from 2011 (25%). Businesses in Latin America (46%) remain the most likely to report their wider impact, ahead of Asia Pacific (33%), North America (27%) and Europe (26%). While Europe has remained broadly level, the North America (+10pp) and Asia Pacific (+8pp) figures have risen sharply over the past three years. Businesses in India (68%), the Netherlands and Vietnam (both 64%) lead the way globally in sustainability reporting with those in in Estonia (6%), Sweden (13%) and New Zealand (16%) at the other end of the spectrum. Of those businesses which do not currently report on sustainability, just over a quarter plan to start doing so over the next five years (26%). Again, Latin America, driven by Mexico (73%) and Brazil (66%) leads the way. While fewer than half of businesses globally report on sustainability (or plan to over the next five years), a clear majority (57%) agree that it should be integrated with financial reporting, up from 44% in 2011. Given the significant adoption of sustainability reporting by Latin American businesses it is perhaps no surprise to see its business leaders most likely to support this as best practice (74%). A majority of business leaders in Asia Pacific (60%), Europe (53%) and North America (52%) agree. Percentage of businesses which agree that sustainability should be integrated with financial reporting (top ten) 74% 66% 66% 75% 68% 76% 69% 77% 70% 89% India Brazil Botswana Malaysia China Mexico Poland Turkey Netherlands Singapore Source: Grant Thornton IBR 2014
  • 13. Corporate social responsibility: beyond financials North 49% 68% 50% 50% 64% 26% 31% 33% 27% 25% 25% 46% 47% 51% 42% 2011 2014 Corporate social responsibility: beyond financials 13 “At Grant Thornton, we believe that integrated reporting can play an important role in communicating businesses’ environmental and social impact to investors and other stakeholders. I am proud to sit on the steering committee of the IIRC and am delighted that our UK firm is a member of the pilot programme.” Ed Nusbaum, global CEO, Grant Thornton Percentage of businesses which report on sustainability (top ten and regions) Mexico India Netherlands Turkey Russia Malaysia Indonesia Botswana Brazil South Africa Latin America America European Union Asia Global Pacific 52% 27% 46% 17% 53% Source: Grant Thornton IBR 2014
  • 14. Corporate social responsibility: beyond financials 14 Corporate social responsibility: beyond financials UNICEF notes with interest that over half of business surveyed selected five key drivers that are moving them towards more socially and environmentally responsible practices. The five drivers (cost management; client/customer demand; ‘because it’s the right thing to do’; public attitudes/building brand; recruitment/retention of staff) affect very different parts of an organisation, from marketing functions, human resources, finance departments and more. This demonstrates the importance of considering social and environmental responsibility from a senior, holistic level. Businesses not considering these factors are in the minority. The thoughts of UNICEF The most important business drivers for the implementation of more socially and environmentally responsible business practice - cost management, client/customer demand and ‘because it’s the right thing to do’ are in line with current trends. These show the importance increasingly being placed on corporate responsibility by the general public and the demand from the public for companies to be accountable. Customer/client demand ranked first or second in all regions except the G7 (3rd) and North America (4th), where cost management is a particularly strong driver. UNICEF continues to work with the private sector to allow businesses to address these drivers for social and environmental good practice. We have developed a number of ways to support our partners in these areas, from carbon finance projects that address environmental impact (and also have direct benefits for children), to building brand through Cause Related Marketing initiatives. In particular the Children’s Rights and Business Principles (CRBP) – developed in a consultative process led by UNICEF, Save the Children and the UN Global Compact, with input from the global business community– is a comprehensive framework for understanding and addressing the impact of business on the rights and well-being of children. The CRBP enables companies to meet their key drivers for good business practice, as outlined in this research, to ensure we can create a better world for children. UNICEF hopes to see the upward trend in businesses prioritising positive social and environmental practice, including through human rights due diligence, continuing. We will continue to support companies to meet their sustainability ambitions through initiatives such as the CRBP. Grant Thornton has been supporting UNICEF through the IBR since 2007. Grant Thornton donates US$5 to UNICEF for every interview completed, resulting in a cumulative donation of more than US$300,000 up to the end of 2013.
  • 15. Corporate social responsibility: beyond financials 15 Corporate social responsibility: beyond financials Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people in over 130 economies. We are committed to sustainability and broadening the role of accountancy. To that end, our advice considers the environmental, operational and social impacts as well as the financial to better inform the decision making of our clients. How Grant Thornton can help Energy & cleantech Public sectorSustainability We work with dynamic companies across different parts of the energy and cleantech sector. An in-depth understanding of the industry and the different routes to commercialisation, enable us to provide the right support to your growth. Investors, projects and owners may all sit in different countries, so our experts in member firms in our global organisation, can provide quick access to investment, legislative and tax advice across borders. The key issues we help our clients with include: • commercialising renewables • reducing energy demand • energy investment going mainstream. Nathan Goode Global leader - energy & cleantech, Grant Thornton nathan.goode@uk.gt.com Governments and government agencies in developed and emerging economies find themselves compelled to reassess how they do things. Operations are being scrutinized for efficiency. The controls designed to safeguard financial resources are taking on a new importance. And delivery mechanisms for infrastructure projects are being reappraised. Performance and accountability, in terms of their impact on society, the environment and the economy, are increasingly important. The global call for more efficient and effective donor-funded programmes has resulted in a new development-trend boosting greater integration between the public and private sectors. The role of the local accounting and professional services firm is growing increasingly important in acting as an agent for sustainable international development programmes. Our public sector specialists are locally based people who understand your specific challenges, but who can also access international expertise and resources across the developed and developing world. We help governments across the globe: • deliver better services at lower cost • demonstrate transparency • improve control • develop new infrastructure to support economic growth. Srikant Sastry Global leader - public sector, Grant Thornton srikant.sastry@us.gt.com We believe that a focus on sustainability addresses core business and operational performance, supports risk management and enhances stakeholder confidence. To meet the needs of ambitious businesses, we provide services that focus on adding value in three areas: governance, risk & strategy; reporting & assurance; due diligence and stakeholder engagement services. Specifically we can help you: • develop sustainability policy, strategy and risk management approaches • benchmark your sustainability performance and operations • advise on sustainability reporting and assurance services • address non-financial ESG risks through effective due diligence and engaging with stakeholders • deliver sustainability advice at board level on energy efficiency, supply chain management and environmental regulations. Jane Stevensen Director of sustainability advisory services, Grant Thornton UK jane.stevensen@uk.gt.com To better understand how your local Grant Thornton member firm can help you achieve your sustainability goals, please go to www.gti.org/member-firms
  • 16. © 2014 Grant Thornton International Ltd. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton International Ltd (GTIL) and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. www.gti.org www.internationalbusinessreport.com Curious Agency CA1407-01 The Grant Thornton International Business Report (IBR) is the world’s leading mid-market business survey, interviewing approximately 2,500 senior executives every quarter in listed and privately-held companies all over the world. Launched in 1992 in nine European countries, the report now surveys more than 10,000 businesses leaders in over 30 economies on an annual basis, providing insights on the economic and commercial issues affecting companies globally. The data in this report are drawn from more than 2,500 interviews with chief executive officers, managing directors, chairmen and other senior decision-makers from all industry sectors in mid-market businesses in 34 economies conducted in May 2014. The definition of mid-market varies across the world: in China, we interview businesses with 100-1000 employees; in the United States, those with US$20m to US$2bn in annual revenues. To find out more about IBR, please visit www.internationalbusinessreport.com IBR 2014 methodology Dominic King Global research manager Grant Thornton International Ltd T +44 (0)20 7391 9537 E dominic.king@gti.gt.com About us Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people in over 130 economies.