Once the holiday season has passed, it’s important to target shoppers where they spend most of their time – on social media sites. Shoppers are not only using these channels to socialize, but also for inspiration, information, motivation and of course, discounts. Here are some tips to help your retail business ride the momentum of your holiday social and digital marketing campaigns well into 2017.

1. CAPTURING THE SOCIAL SHOPPERS
AFTER THE HOLIDAY SEASON
Once the holiday season has passed, it’s important to target shoppers where
they spend most of their time – on social media sites. Shoppers are not only
using these channels to socialize, but also for inspiration, information,
motivation and of course, discounts.
Here are some tips to help your retail business ride the momentum of your
holiday social and digital marketing campaigns well into 2017.

2. CAPITALIZE ON
THE SPIRIT OF THE
NEW YEAR
We’re all familiar
with the concept of
New Year’s
resolutions and
sayings such as
“new year, new
you,” both of which
perfectly illustrate
just how drastically
the mindset of an
average consumer
changes once a new
year begins.
Whether your target
customers are
resolving to be more
active, more
organized, more
frugal or more
successful in any area
of life, these self-
improving desires are
certainly something
you should try and
take advantage of in
terms of social media.
Try making a list of
five or so products
you offer that could
help your target
customers stay on
track with their goals
for the new year.
Encourage them to
comment with their
own personal
resolutions so you
open the door to
engage with them in
a personable,
meaningful way.

3. WHEN IN
DOUBT, OFFER
ANOTHER SALE
Many retailers believe that once the holidays are over, it means they have a couple
months or so to take a break before it’s time to start offering more discounts, coupons,
free shipping or any other type of special offer. But in reality, offering special sales and
discounts shortly after the new year begins is a great way to keep your customers
coming back for more, despite the fact they may no longer be shopping for a specific
gift item or reason.
Continue on to the next slides for some post-holiday sales ideas worth trying this
coming January.

4. Winter Clearance Sale
1.
Still have an abundance of
winter or holiday-specific
items you don’t see being a
top seller once the new year
arrives? There’s no better
way to clear out your
inventory – and make a profit
on items that may not have
sold otherwise – than to have
a seasonal clearance sale.

5. Free Gift with Purchase
of a Certain Amount
2.
As silly or simple as it may
sound, sometimes the only
motivation a person needs to
move them from
consideration to actually
swiping their card or handing
over cash is a free gift item
with said purchase. It doesn’t
have to be anything big or
expensive, just find something
you have in excess that
virtually all of your customers
would enjoy (or give people a
choice between two or three
small items).

6. Bulk Discounts
3.
Similar to the winter
inventory clearance sale,
offering discounts to people
who buy in bulk (especially if
you only do this for items you
have in large quantities) can
help make room for hot new
products while encouraging
people to buy even more of a
given product than they may
have without the bulk
discount.

7. DON’T FORGET
TO SPREAD THE
WORD ACORSS
ALL YOUR SOCIAL
SITES
Want to take it even one step further?
Combine social advertising with the tip we
shared earlier about capitalizing on the New
Year mindset by using Facebook’s Carousel
Ad format to present your customers with
simple, high-quality, eye-catching images of
products you sell that can help them stay on
track with their goals/resolutions and you will
amplify your efforts!
Be sure to announce any New Year’s
sales to all of your social media
followers and even consider offering
an additional 5-10 percent off if they
show proof of having liked,
commented or shared the post(s)
mentioning the sale.

8. READY TO SEE
WHERE YOUR
BUSINESS
STANDS IN TERMS
OF SOCIAL?
The team of
knowledgeable social
media and search
advertising specialists at
G/O Digital would be
happy to take a look at
your current campaign’s
performance and work
closely with you to
develop new and
improved strategies to
help you make the most
of your marketing efforts
in the new year ahead.
Contact us today for a
free digital analysis
Ready for more? Download
our eBook
“How to Measure the
Success of Social Media”

9. Sources
https://blog.kissmetrics.com/after-the-holiday-spike/
https://vivial.net/blog/2016-holiday-shopping-trends/
http://www.godigitalmarketing.com/learn/ebook/how-to-measure-the-success-of-social-media
https://ecommerce.shopify.com/c/ecommerce-marketing/t/marketing-after-the-holidays-170785