Airbnb business model analysis
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The travel revolution - How Airbnb become a billion dollar company. You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
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Airbnb business model analysis
- 2. The travel revolution No easy way existed to booked a room with a local or became a host
- 3. Book homes from local hosts in countries and experience a place like you live there.
- 6. PROBLEMCostumer Segments | Price is an important concern for customers booking travel online Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host
- 7. PROBLEMCostumer Segments | To date, tens of millions of travelers have chosen Airbnb to experience cities not as tourists, but as locals.
- 10. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs.
- 11. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs. 2 Billion + 560M 84M
- 16. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Craigslist’s integration
- 17. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising Referral (AKA word of mouth)
- 18. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising
- 19. Competition
- 20. Competition
- 21. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? ?
- 22. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? Our Answer: Craigslist Spam!
- 23. Competition
- 24. Competition
- 29. Competition Craigslist vs Airbnb
- 30. Competition Craigslist vs Airbnb
- 32. Key resources * Digital: Online platform * Skilled Employees: well-networked founders, tech people & country managers * Financial: $2.39B in 8 Rounds from 32 Investors
- 33. Key activities * Trust Problem: /verification process, insurance policy, transparency. * Traveler Retention: /promotional codes and credits to frequent travelers * Country Legal Fights: /Tax law, Airbnb Low “The Economic Impacts of Home Sharing in cities around the world”
- 34. Key Partners $20 000 Funding, Network, Advisers Sequoia Capital * Investors: /$2.39B in 8 Rounds from 32 Investors
- 35. Key Partners * Investors: /$2.39B in 8 Rounds from 32 Investors
- 36. Key Partners * Photographers: /Freelancers 2,000 + The photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Surprise! No one was booking because you couldn't see what you were paying for."
- 37. Revenue Streams * Commission from Property Owners (Hosts) * Transaction fee from Travellers (Guests) Revenue model: How Airbnb makes money? 10.6M $20 $200M A 10-15% commission on each transaction
- 38. Revenue Streams
- 39. Cost Structure * Technology: /programming, payment processors * Marketing: /ads, lobbyists * Sales: /country managers/business development
- 40. The future of Airbnb in cities Costumer Segments