We launched recently after 8 months of beta. We included 3 different channels in our launch strategy and are sharing the results with you.

1. WHICH IS MOST
EFFECTIVE TO
LAUNCH
YOUR STARTUP?
Hacker
News
vs.
TechCrunch
vs.
Product
Hunt

2. CONTEXT
We’re a SaaS startup called Front. We did our official launch after 8 months
of beta mid-June and got featured on 3 channels: Hacker News,
TechCrunch and Product Hunt. We analyzed how each channel worked out
for us and want to share the results with you.

3. THE METRICS
Number of unique visitors on our website
(during the 24 hours following the post)
Number of companies signed up
(during the 24 hours following the post)
Number of qualified leads
(company that adds a shared inbox and invites at least 1 teammate)
Number of shares
(Twitter mainly – still during the 24 hours following the post)

4. HACKER NEWS
Onboarding rate 68%
Conversion Rate 1.55%
See the post and comments here.

5. TECHCRUNCH
Onboarding rate 62%
Conversion Rate 6.98%
See the post and comments here.

6. PRODUCT HUNT
Onboarding rate 69%
Conversion Rate 3.10%
See the post and comments here.

7. RECAP

8. TAKEAwayS
Hacker News was great for bringing visitors on our website, with
actually more than both other channels combined. It also brought
us a few job applications.
TechCrunch brought us the most signups as well as the most
qualified leads.
Product Hunt enabled us to connect with really great companies
and investors.

9. THANKS!
Read the full story on blog.frontapp.com
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frontapp.com