3. Our Company
A multinational electronic
commerce company
Based in Seattle, Washington
Incorporated in 1994 by Jeff
Bezos (online in 1995)
trading under
the NASDAQ stock exchange
symbol AMZN (since 1997)
4. HISTORY OF THE
COMPANY
Origin of the name “Amazon”
• An online bookstore which
diversified :
DVDs, CDs, software,
MP3 downloads, video games,
electronics, apparel, furniture,
food, toys, and jewelry.
• Amazon MarketPlace (2003)
& Kindle (2007)
•
5. A MULTINATIONAL ECOMMERCE COMPANY
In 2012 :
51,300 people worldwide
specific sites :
United Kingdom,
Germany, Canada,
Japan, China, France,
Italy and Spain
7. SWOT ANALYSIS
S
W
O
T
Strengths
Leader of the e-commerce
Research and development
Skilled workforce
Wide range of products
Customer-base of above 30
million people
Effective communication
Customer relationship management
Customer’s loyalty
Amazon MP3
Kindle
Delivery and shipping
9. SWOT ANALYSIS
S
W
O
T
Opportunities
Online retail pioneer : Marks&
Spencer
Public sector collaborations :
British Library ,London, 2004
Market penetration in China : Joyo.com in 2004
Amazon’s plans : Junglee.com as a marketplace,
India
“Greener” Delivery Option
2010 : Amazon Application in Facebook
Amazon adds corner stores to delivery options
11. SWOT ANALYSIS
S
W
O
T
Threats
$259
Grey & Black
Screen
$ 499 with a color touch screen
More functions : surfing the web, playing
videos & games etc…
12.
13. THE PRODUCTS
2 million items for sale
(books & CDs)
360 000 rare books
1,2 million English books
High Tech products
Wines
Travels
Insurance contracts
16. Ebay is a « souk »
Problems:
Fraud & phishing
Professional retailers
Expensive postage and fees
A bad customer service
Contacts with sellers
17.
« Outlet in your
home »
Only retailers
Quality BUT too
expensive
21. Variations of the results
1,200,000
1,000,000
800,000
Operating result
600,000
Net earnings
400,000
Percentage of the
turnover
200,000
0
2007
2008
2009
2010
2011
22. How to explain this decrease
?
Recent investments
Is it judicious to buy Amazon’s
shares ?
…
23. Variations of exchange rates by period of time
GOLD
Period
AMAZON
Variation
Period
Variation
NASDAQ
Period
Variation
3 years
56,81%
3 years
78,66%
3 years
34,86%
1 year
-2,30%
1 year
7,14%
1 year
10,80%
January 1st
10,62%
January 1st
30,74%
January 1st
11,50%
6 months
8,90%
6 months
1,49%
6 months
-1,02%
1 month
-1,82%
1 month
-9,82%
1 month
-5,23%
1 week
3,17%
1 week
-2,63%
1 week
-2,59%
24. Variations of exchange rates by period of time
90.00%
80.00%
70.00%
60.00%
50.00%
GOLD
AMAZON
NASDAQ
40.00%
30.00%
20.00%
10.00%
0.00%
-10.00%
-20.00%
3 years
1 year
January 6 months 1 month
1st
1 week
25. It is judicious to buy Amazon’s
shares
Highly-reliable stock
Profitable at mid and longterm
Enjoy current low rates
Maximize your profits