UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
11. Obsessive Sales Disorder (OSD)
Features delivered for
individual customers
Fragmented product,
distracted engineers
“This big prospect won’t buy unless we add this one new feature.
Don’t worry, we’ll only turn it on for them.”
12. Pivotitis
Rapid, frequent changes in
product direction
Confused customers,
confused product team
“Doing POS integration was too hard, so we pivoted into B2C
restaurant recommendations instead.”
13. Strategic Swelling
Product tries to do too much
for too many users
Unfocused efforts, weak
value proposition
“These eighteen features are table stakes for the industry. We’ll
decide how to differentiate after these get built.”
17. It’s a movement of leaders
creating vision-driven products
...based on a shared language
for product vision and strategy
18. Lean and Agile help you execute, learn
and iterate under uncertainty
How does it fit in my product organization?
Vision Strategy Execution
Radical Product helps you define and communicate what
you’re building and why
19. The free and open-source
Radical Product Toolkit helps you...
Define your
vision
Develop your
strategy
Execute against
metrics
Set your
priorities
...and communicate these across your team and
within your organization
20. The Toolkit makes Radical Product thinking
practical and accessible
So, let’s get started.
23. “To be the go-to platform for wine education and
purchasing.”
24. “To be the go-to platform for wine education and
purchasing.”
NOT A GOOD VISION
25. “To make buying and learning about wine less intimidating and
more enjoyable for people who want to drink good wine but
don’t have the time to become experts.”
MUCH BETTER!
26. What is a “good” vision ?
Hint: it’s not about you
27. A “good” vision...
...is centered on the
problem
...can be shared by both
your team and your
customers
...and visualizes a
concrete end state
28. Use the Radical Vision Worksheet to iterate on
your vision until you’re happy with it
Today, when
identified group
want to
desirable outcome
,
they have to
current activity/solution(s)
. This is unacceptable, because
shortcomings of current solution
. We envision a world where
shortcomings are resolved
.
We’re bringing this world about through
broad technology/approach
.
29. A Vision is not a Mission!
VisionMission
Why we work Where we’re going
(Actionable)(Aspirational)
31. Personnel Risk Stakeholder Risk
Technology &
Ops Risk
Legal &
Regulatory Risk
Financial Risk
What could kill your product tomorrow?
33. Likelii Sustainability Statement
Currently, the greatest risk to our
product’s existence is that
greatest risk
If this happens, we won’t be
able to continue operating
because
consequence(s) of risk
This risk will most likely come
true if
factors that increase/amplify risk
Some factors that could help us
mitigate the risk are
factors that decrease/mitigate risk
35. D: Build wine education
programs and content
L: Automate integration with stores
so recommendations
are in sync with inventory
C: Understand taste preferences
without intimidating users
L: Deliver wine “learning kits” as
a subscription model
C: Generate actionable
recommendations, quick
gratification
D: Use Robert Parker point
ratings in checkout process
R: Don’t overpay for wine I don’t
even like
37. 1. Moving friends’ Stories
out of Discover
2. Mixing Stories and Chats
3. Algorithmic sorting
38. How do we plug this in
to what we’re doing today?
39. What’s next?
● Download toolkit: Free and open source
○ Craft and communicate your RDCL Strategy
○ Build a cross-functional Strategic Roadmap
○ Develop your Execution and Measurement model:
● Blog: Accessible from www.radicalproduct.com
40. Spread the word on the
Radical Product movement
Join the cure!