Crisis Text Line provides free, anonymous crisis counseling via text. In 2020, they had over 10,000 active counselors providing support to millions of people in crisis through 70 million text conversations. The document outlines 5 principles for allowing design to thrive: 1) self-awareness, 2) empathy for customers, 3) self-management, 4) inspiration, and 5) design leadership. These principles focus on truly understanding user needs and problems, managing goals, inspiring teams, and prioritizing the design process.