In this PPT, we have discussed about the tips of search engine marketing and its benefits which will provide the help to increase the website ranking and traffic.

2. What is Search Engine Marketing?
 Search engine marketing is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.

3. SEM Terminology
 PPC(Pay Per Click)
 CPC(Cost per Click)
 Impression
 Google content network
 Rank and position
 Quality score

4. Why use SEM?
 Quick wins
 Good targeting
 Competitive
 Low wastage
 Google analytics
 Branding
 Strong acquisition driver

5. Link Building
 Link building refers to the process of getting external
pages to link to a page on your website. It is one of the
many tactics used in search engine optimization
(SEO).

6. Social Media
 Social media is the use of electronic and internet tools
for the purpose of sharing and discussing the
information and experiences with an online
community.

7. Social Media Sites
 Twitter
 LinkedIn
 Flickr
 Face book
 YouTube
 Blogging
 Pinterest

8. Pay Per Click
 PPC stands for Pay Per Click , it is a model of internet
marketing in which the advertisers pay a fee every time
one of their ads is clicked. They are adverts from
businesses.

9. Search Engine Optimization
 Search engine optimization is a the process of
maximizing the number of visitors to a particular
website by ensuring that the site appears high on the
list of results returned by a search engine.

10. Advantages of SEM
 Cost effective
 More traffic
 Higher quality score
 Creditability
 Long term positioning
 Brand visibility

11. For Example:
 Frank Lao Alhambra is a digital marketing
expert which will provide the help in various services
like: search engine marketing, Pay per click and
blogging.