Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The State of Lead Gen in 2015:
4 Secrets to Boost Your Results
A WEBINAR BY FORMSTACK

FEATURING JAY BAER & EVA MCKNIGHT
Flexible online form building platform. Quickly
capture responses with branded web forms.
INTRODUCTION
#formreport
@formstack #formreport
Join the conversation on Twitter!
This webinar is being recorded and will be
emailed to registrants...
Jay Baer
Jay Baer is a renowned business
strategist, speaker, and author.
@jaybaer
Eva McKnight
Eva McKnight is the Conten...
The Problem with Online
Marketing and Social Media
#formreport
Many (most?) people think of social media

as a way to get visitors to their website.
THE PROBLEM WITH ONLINE MARKETING
#f...
And one of the main social media success

metrics for many companies is how much

website traffic comes from Facebook, Twit...
That's not the only social media

measurement, and it CERTAINLY isn't the best.
THE PROBLEM WITH ONLINE MARKETING
#formrep...
Why? Because traffic is a means to an end,

not the goal.
THE PROBLEM WITH ONLINE MARKETING
#formreport
If you pay a lot of attention to website

visits (from social media or other sources),

you need to dig a LOT deeper.
THE ...
You need to focus instead on ACTIONS, not
EYEBALLS.
THE PROBLEM WITH ONLINE MARKETING
#formreport
You need to focus instead on ACTIONS, not
EYEBALLS (unless you're selling ads, which you
probably aren’t).
THE PROBLEM WIT...
It's much easier (and less expensive) to build

your business with post-click improvements

rather than pre-click reach an...
Website Traffic 50,000
Conversion Rate 2%
Total Conversions 1,000
Total Sales (@$50/each) $50,000
THE PROBLEM WITH ONLINE M...
Website Traffic 100,000
Conversion Rate 2%
Total Conversions 2,000
Total Sales (@$50/each) $100,000
THE PROBLEM WITH ONLINE...
Website Traffic 50,000
Conversion Rate 4%
Total Conversions 2,000
Total Sales (@$50/each) $100,000
THE PROBLEM WITH ONLINE ...
In almost every case, it will be far less

expensive (and more controllable) to double

your conversion rate, compared to ...
But comparatively few companies pay

attention to landing page and form optimization
because it isn't sexy.
THE PROBLEM WI...
If we all (including me) spent as much time

on post-click optimization as we did on pre-click
social media shenanigans, w...
So, Now What?
#formreport
Let's say you got someone to click a link on your
tweet (yay!) and they end up on your landing page.
What should you ask t...
A lot of companies don't know!
!
#formreport
For EVERY page of your site, you should know (and
document) your top 3 preferential behaviors.
#formreport
Preferential Behavior = Ideally, what's the

OPTIMAL thing we would want a visitor to this

page to do next.
#formreport
Preferential Behavior
• Fill out form

(duh)
#formreport
Of course, you want the "hard conversion" that

yields sales or leads or awesomeness. But you

also have to give people ot...
Not everyone wants to "put a ring on it" instantly…
#formreport
Other Preferential Behaviors
• Email sign-up
• Webinar sign-up
• Whitepaper download
• Video view
• Podcast download
• Con...
Formstack found that contests and event

registrations are the most effective mechanisms

for enticing a form completion
#...
4 Secrets for Better Lead-Gen:
1. Experiment with Form Type
2. Create a Social-Friendly Form
3. Find Your Submissions Swee...
Secret #1: Experiment
with Form Type
#formreport
Highest performing form types:
• Contests - 35%
• Surveys - 14%
• Lead Gen & Event Registration - 11%
SECRET #1: EXPERIMEN...
Secret #2: Create a
Social-Friendly Form
#formreport
Take advantage of your users’ addiction

to social media.
Social Autofill boasts a 189% conversion rate lift.
SECRET #2: CR...
Get more out of Facebook.
Embedded contest forms on Facebook Page saw
conversion rates more than double.
SECRET #2: CREATE...
Secret #3: Find Your
Submissions Sweet Spot
#formreport
Peak submissions times vary by form type and industry.
SECRET #3: FIND YOUR SUBMISSIONS SWEET SPOT
#formreport
Event registrations are most popular on

Wednesdays from 11 a.m. to 12 p.m.
SECRET #3: FIND YOUR SUBMISSIONS SWEET SPOT
#f...
Forms in the technology industry see peak
submissions Thursdays 1 p.m. to 2 p.m.
SECRET #3: FIND YOUR SUBMISSIONS SWEET SP...
Secret #4: Test Your
Perfect Form
#formreport
Submit button copy can influence

your conversion rates.
“Submit Survey” has quadruple the clicks as just
“Submit.”
SECRET ...
A/B Test your forms to find out which button copy
gets your customers to click submit.
SECRET #4: TEST YOUR PERFECT FORM
#f...
Test beyond the button. Use A/B Testing to tweak
colors, headlines, fields, form length, and more.
Optimize for your audien...
Savvy social strategies

+ insider form secrets 

= More Conversions!
SECRET #4: TEST YOUR PERFECT FORM
#formreport
Questions?
CONCLUSION
@jaybaer | @evachristine09 | @formstack | #formreport
Sources:
Formstack’s 2015 Form Conversion Report
Images: flaticon.com | Freepik, Appzgear, Yannick, Atzeni, Icon Works
CONC...
Thanks for Joining Us!
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
Next
Upcoming SlideShare
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
Next
Download to read offline and view in fullscreen.

55

Share

The State of Lead Gen in 2015: 4 Secrets to Boost Your Results

Download to read offline

Slides from a webinar on getting the most from your lead gen efforts. Jay Baer, founder of the world's #1 content marketing blog and Formstack's Eva McKnight, the brains behind the 2015 Form Conversion Report, share insider secrets for harnessing conversion rate optimization for more leads.

You will learn:
Why "leads" matter more than "likes"
Social media tips for 189% conversion lift
How to better convert traffic from social media
The form type with a 35% conversion rate

Related Books

Free with a 30 day trial from Scribd

See all

The State of Lead Gen in 2015: 4 Secrets to Boost Your Results

  1. The State of Lead Gen in 2015: 4 Secrets to Boost Your Results A WEBINAR BY FORMSTACK
 FEATURING JAY BAER & EVA MCKNIGHT
  2. Flexible online form building platform. Quickly capture responses with branded web forms. INTRODUCTION #formreport
  3. @formstack #formreport Join the conversation on Twitter! This webinar is being recorded and will be emailed to registrants. INTRODUCTION #formreport
  4. Jay Baer Jay Baer is a renowned business strategist, speaker, and author. @jaybaer Eva McKnight Eva McKnight is the Content Team Lead at Formstack. @evachristine09 INTRODUCTION #formreport
  5. The Problem with Online Marketing and Social Media #formreport
  6. Many (most?) people think of social media
 as a way to get visitors to their website. THE PROBLEM WITH ONLINE MARKETING #formreport
  7. And one of the main social media success
 metrics for many companies is how much
 website traffic comes from Facebook, Twitter, LinkedIn, et al. cation THE PROBLEM WITH ONLINE MARKETING #formreport
  8. That's not the only social media
 measurement, and it CERTAINLY isn't the best. THE PROBLEM WITH ONLINE MARKETING #formreport
  9. Why? Because traffic is a means to an end,
 not the goal. THE PROBLEM WITH ONLINE MARKETING #formreport
  10. If you pay a lot of attention to website
 visits (from social media or other sources),
 you need to dig a LOT deeper. THE PROBLEM WITH ONLINE MARKETING #formreport
  11. You need to focus instead on ACTIONS, not EYEBALLS. THE PROBLEM WITH ONLINE MARKETING #formreport
  12. You need to focus instead on ACTIONS, not EYEBALLS (unless you're selling ads, which you probably aren’t). THE PROBLEM WITH ONLINE MARKETING #formreport
  13. It's much easier (and less expensive) to build
 your business with post-click improvements
 rather than pre-click reach and exposure. THE PROBLEM WITH ONLINE MARKETING #formreport
  14. Website Traffic 50,000 Conversion Rate 2% Total Conversions 1,000 Total Sales (@$50/each) $50,000 THE PROBLEM WITH ONLINE MARKETING #formreport
  15. Website Traffic 100,000 Conversion Rate 2% Total Conversions 2,000 Total Sales (@$50/each) $100,000 THE PROBLEM WITH ONLINE MARKETING #formreport
  16. Website Traffic 50,000 Conversion Rate 4% Total Conversions 2,000 Total Sales (@$50/each) $100,000 THE PROBLEM WITH ONLINE MARKETING #formreport
  17. In almost every case, it will be far less
 expensive (and more controllable) to double
 your conversion rate, compared to doubling
 your website traffic. THE PROBLEM WITH ONLINE MARKETING #formreport
  18. But comparatively few companies pay
 attention to landing page and form optimization because it isn't sexy. THE PROBLEM WITH ONLINE MARKETING #formreport
  19. If we all (including me) spent as much time
 on post-click optimization as we did on pre-click social media shenanigans, we'd be
 WAY better off. THE PROBLEM WITH ONLINE MARKETING #formreport
  20. So, Now What? #formreport
  21. Let's say you got someone to click a link on your tweet (yay!) and they end up on your landing page. What should you ask them to do next? ? #formreport
  22. A lot of companies don't know! ! #formreport
  23. For EVERY page of your site, you should know (and document) your top 3 preferential behaviors. #formreport
  24. Preferential Behavior = Ideally, what's the
 OPTIMAL thing we would want a visitor to this
 page to do next. #formreport
  25. Preferential Behavior • Fill out form
 (duh) #formreport
  26. Of course, you want the "hard conversion" that
 yields sales or leads or awesomeness. But you
 also have to give people other options that don't require a full commitment. #formreport
  27. Not everyone wants to "put a ring on it" instantly… #formreport
  28. Other Preferential Behaviors • Email sign-up • Webinar sign-up • Whitepaper download • Video view • Podcast download • Contests #formreport
  29. Formstack found that contests and event
 registrations are the most effective mechanisms
 for enticing a form completion #formreport
  30. 4 Secrets for Better Lead-Gen: 1. Experiment with Form Type 2. Create a Social-Friendly Form 3. Find Your Submissions Sweet Spot 4. Test Your Perfect Form #formreport
  31. Secret #1: Experiment with Form Type #formreport
  32. Highest performing form types: • Contests - 35% • Surveys - 14% • Lead Gen & Event Registration - 11% SECRET #1: EXPERIMENT WITH FORM TYPE #formreport
  33. Secret #2: Create a Social-Friendly Form #formreport
  34. Take advantage of your users’ addiction
 to social media. Social Autofill boasts a 189% conversion rate lift. SECRET #2: CREATE A SOCIAL-FRIENDLY FORM #formreport
  35. Get more out of Facebook. Embedded contest forms on Facebook Page saw conversion rates more than double. SECRET #2: CREATE A SOCIAL-FRIENDLY FORM #formreport
  36. Secret #3: Find Your Submissions Sweet Spot #formreport
  37. Peak submissions times vary by form type and industry. SECRET #3: FIND YOUR SUBMISSIONS SWEET SPOT #formreport
  38. Event registrations are most popular on
 Wednesdays from 11 a.m. to 12 p.m. SECRET #3: FIND YOUR SUBMISSIONS SWEET SPOT #formreport
  39. Forms in the technology industry see peak submissions Thursdays 1 p.m. to 2 p.m. SECRET #3: FIND YOUR SUBMISSIONS SWEET SPOT #formreport
  40. Secret #4: Test Your Perfect Form #formreport
  41. Submit button copy can influence
 your conversion rates. “Submit Survey” has quadruple the clicks as just “Submit.” SECRET #4: TEST YOUR PERFECT FORM #formreport
  42. A/B Test your forms to find out which button copy gets your customers to click submit. SECRET #4: TEST YOUR PERFECT FORM #formreport
  43. Test beyond the button. Use A/B Testing to tweak colors, headlines, fields, form length, and more. Optimize for your audience! SECRET #4: TEST YOUR PERFECT FORM #formreport
  44. Savvy social strategies
 + insider form secrets 
 = More Conversions! SECRET #4: TEST YOUR PERFECT FORM #formreport
  45. Questions? CONCLUSION @jaybaer | @evachristine09 | @formstack | #formreport
  46. Sources: Formstack’s 2015 Form Conversion Report Images: flaticon.com | Freepik, Appzgear, Yannick, Atzeni, Icon Works CONCLUSION #formreport
  47. Thanks for Joining Us!
  • cfstaub

    Sep. 15, 2016
  • JasonDiNunno

    Sep. 21, 2015
  • CM-Monteiro

    Jun. 23, 2015
  • h.elmaaroufi

    May. 31, 2015
  • nathaliacamargo33

    May. 10, 2015
  • SuzanneStevens4

    May. 4, 2015
  • Padrino

    Apr. 20, 2015
  • yoelbenavraham

    Apr. 18, 2015
  • sbepstein

    Apr. 15, 2015
  • IdeaFireConsulting

    Apr. 14, 2015
  • pbodi

    Apr. 13, 2015
  • mimichoi942

    Apr. 12, 2015
  • Stevinson

    Apr. 11, 2015
  • bdacode

    Apr. 9, 2015
  • OmariRose

    Apr. 9, 2015
  • jasonli1880

    Apr. 7, 2015
  • loraleeeaganon

    Apr. 7, 2015
  • nitinjaipurkar7

    Apr. 7, 2015
  • TriciaThurman

    Apr. 6, 2015
  • lola0207

    Apr. 6, 2015

Slides from a webinar on getting the most from your lead gen efforts. Jay Baer, founder of the world's #1 content marketing blog and Formstack's Eva McKnight, the brains behind the 2015 Form Conversion Report, share insider secrets for harnessing conversion rate optimization for more leads. You will learn: Why "leads" matter more than "likes" Social media tips for 189% conversion lift How to better convert traffic from social media The form type with a 35% conversion rate

Views

Total views

17,705

On Slideshare

0

From embeds

0

Number of embeds

4,109

Actions

Downloads

147

Shares

0

Comments

0

Likes

55

×