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Understanding the Basics of Social Media

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Anvil Media, Inc.
Anvil Media, Inc.

Formic Media provides stats and an overview of basic social media sites, and they're individual components. This is an excellent overview for those interested in learning more about social media. This is intended for beginners/novices to social media.

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Social Media (the basics) – Part 1 Presenter: Alex Peerenboom & Anna Hutson Date: February 8th, 2012 Location: Formic Media
Social Media The Basics – Part 1 • Launched in 2008 to service small business & partners • Specializes in search, social and website development • 100% of Account Team Google AdWords, Microsoft adCenter & Google Analytics Certified • 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics, etc.) • Focus on education via monthly Seminar Series February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Agenda: • Intro to Social • Facebook • Twitter • Google+ • HootSuite February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Benefits of Social Media: • Build a brand community (optimize for visibility) • Online Reputation Management (ORM) • Gain industry and constituent insights • Engage with your community • Build community & thought leadership • Brand advocates • Provide affordable customer service February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Social Media Trends: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Social Media Trends: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Facebook: • Brand awareness/SEO • Monitor what people are saying about your brand online • Proactively prevent customer issues • Provide an outlet for customers to reach you • Own up to your mistakes (if any) February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Facebook: • Timely news updates • Deals & Coupons • Special contests & promotions • Demos, tutorials & how-to’s • Testimonials & case studies • Expert content February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Facebook Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Facebook Best Practices: • Sign-up for a ‘Fan’ Page • Fill out business ‘Information’ tab • Add other social media profiles • Use keywords • Include products, services, etc. • Find & claim ‘Place’ Page • Once claimed, business owner can merge pages February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Profile vs. Page/Admins: Page Profile February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Insights – the Google The Wall Analytics of Facebook Tabbed Content Status updates Like count Facebook ads Likes of the Brand Page February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 • #Likes, reach, people talking about this • Top posts, etc. • Fan demographics & location data February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 •Customize via iFrames •Side Navigation •Custom Tabs •Set Default Landing Tab February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Twitter: • Brand awareness • Monitor what people are saying about your brand online • Listen to your market • Another outlet for customers to reach you • Bring customer issues from public to private February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Twitter: • Timely news updates • Expert content • Promoting followers and their content (RTs) • Engage entire communities • Customer service February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Twitter Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Google+: • Search Plus Your World (SEO) • Stay ahead of competitors • Ability to segment customers February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Google+: • Timely news updates • Expert content • Video engagement • Provide tailored content to Circles February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Google+ Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Creating Efficiencies: HootSuite • Track & analyze • Collaborate with a team • Monitor mentions • Schedule in advance • Customize feeds, networks, etc. February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Twitter Search Multiple Profiles Customized Navigational Feeds Menu Type your 140 Tweet & Send February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Set access permissions and send posts to multiple social networks in one click. February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
What We Do Local SEM Company for Small Business Services SEARCH ENGINE OPTIMIZATION PAY PER CLICK Formic Media's search engine optimization (SEO) Formic Media's pay-per-click (PPC) advertising services help small and local businesses to services provide small and local businesses generate visibility within "organic" or “natural" guaranteed visibility within targeted search search engine listings. results, via paid "sponsored listings". SOCIAL MEDIA MARKETING WEB DESIGN Formic Media's social media marketing (SMM) Formic Media's SEO-friendly website design and services enable small and local businesses to development services provide small businesses leverage free/ low-cost networks to gain with an affordable, functional and highly visible increased brand awareness. Web presence. FREE SEMINARS PARTNERSHIPS Attend Formic Media's free monthly search We have created the appropriate processes, tools engine marketing seminars. Learn the latest and and methodologies needed to be efficient and cost greatest in the search engine marketing industry. effective for your team and your clients. February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1 Thank you! Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122 February 8th, 2012 Formic Media Seminars: Social Media

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Understanding the Basics of Social Media

  • 1. Social Media (the basics) – Part 1 Presenter: Alex Peerenboom & Anna Hutson Date: February 8th, 2012 Location: Formic Media
  • 2. Social Media The Basics – Part 1 • Launched in 2008 to service small business & partners • Specializes in search, social and website development • 100% of Account Team Google AdWords, Microsoft adCenter & Google Analytics Certified • 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics, etc.) • Focus on education via monthly Seminar Series February 8th, 2012 Formic Media Seminars: Social Media
  • 3. Social Media The Basics – Part 1 Agenda: • Intro to Social • Facebook • Twitter • Google+ • HootSuite February 8th, 2012 Formic Media Seminars: Social Media
  • 4. Social Media The Basics – Part 1 Benefits of Social Media: • Build a brand community (optimize for visibility) • Online Reputation Management (ORM) • Gain industry and constituent insights • Engage with your community • Build community & thought leadership • Brand advocates • Provide affordable customer service February 8th, 2012 Formic Media Seminars: Social Media
  • 5. Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
  • 6. Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
  • 7. Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
  • 8. Social Media The Basics – Part 1 Growth of Social Media: February 8th, 2012 Formic Media Seminars: Social Media
  • 9. Social Media The Basics – Part 1 Social Media Trends: February 8th, 2012 Formic Media Seminars: Social Media
  • 10. Social Media The Basics – Part 1 Social Media Trends: February 8th, 2012 Formic Media Seminars: Social Media
  • 11. Social Media The Basics – Part 1 Facebook: • Brand awareness/SEO • Monitor what people are saying about your brand online • Proactively prevent customer issues • Provide an outlet for customers to reach you • Own up to your mistakes (if any) February 8th, 2012 Formic Media Seminars: Social Media
  • 12. Social Media The Basics – Part 1 Facebook: • Timely news updates • Deals & Coupons • Special contests & promotions • Demos, tutorials & how-to’s • Testimonials & case studies • Expert content February 8th, 2012 Formic Media Seminars: Social Media
  • 13. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 14. Social Media The Basics – Part 1 Facebook Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
  • 15. Social Media The Basics – Part 1 Facebook Best Practices: • Sign-up for a ‘Fan’ Page • Fill out business ‘Information’ tab • Add other social media profiles • Use keywords • Include products, services, etc. • Find & claim ‘Place’ Page • Once claimed, business owner can merge pages February 8th, 2012 Formic Media Seminars: Social Media
  • 16. Social Media The Basics – Part 1 Profile vs. Page/Admins: Page Profile February 8th, 2012 Formic Media Seminars: Social Media
  • 17. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 18. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 19. Social Media The Basics – Part 1 Insights – the Google The Wall Analytics of Facebook Tabbed Content Status updates Like count Facebook ads Likes of the Brand Page February 8th, 2012 Formic Media Seminars: Social Media
  • 20. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 21. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 22. Social Media The Basics – Part 1 • #Likes, reach, people talking about this • Top posts, etc. • Fan demographics & location data February 8th, 2012 Formic Media Seminars: Social Media
  • 23. Social Media The Basics – Part 1 •Customize via iFrames •Side Navigation •Custom Tabs •Set Default Landing Tab February 8th, 2012 Formic Media Seminars: Social Media
  • 24. Social Media The Basics – Part 1 Twitter: • Brand awareness • Monitor what people are saying about your brand online • Listen to your market • Another outlet for customers to reach you • Bring customer issues from public to private February 8th, 2012 Formic Media Seminars: Social Media
  • 25. Social Media The Basics – Part 1 Twitter: • Timely news updates • Expert content • Promoting followers and their content (RTs) • Engage entire communities • Customer service February 8th, 2012 Formic Media Seminars: Social Media
  • 26. Social Media The Basics – Part 1 Twitter Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
  • 27. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 28. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 29. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 30. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 31. Social Media The Basics – Part 1 Google+: • Search Plus Your World (SEO) • Stay ahead of competitors • Ability to segment customers February 8th, 2012 Formic Media Seminars: Social Media
  • 32. Social Media The Basics – Part 1 Google+: • Timely news updates • Expert content • Video engagement • Provide tailored content to Circles February 8th, 2012 Formic Media Seminars: Social Media
  • 33. Social Media The Basics – Part 1 Google+ Best Practices: February 8th, 2012 Formic Media Seminars: Social Media
  • 34. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 35. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 36. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 37. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 38. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 39. Social Media The Basics – Part 1 Creating Efficiencies: HootSuite • Track & analyze • Collaborate with a team • Monitor mentions • Schedule in advance • Customize feeds, networks, etc. February 8th, 2012 Formic Media Seminars: Social Media
  • 40. Social Media The Basics – Part 1 Twitter Search Multiple Profiles Customized Navigational Feeds Menu Type your 140 Tweet & Send February 8th, 2012 Formic Media Seminars: Social Media
  • 41. Social Media The Basics – Part 1 Set access permissions and send posts to multiple social networks in one click. February 8th, 2012 Formic Media Seminars: Social Media
  • 42. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 43. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 44. Social Media The Basics – Part 1 February 8th, 2012 Formic Media Seminars: Social Media
  • 45. What We Do Local SEM Company for Small Business Services SEARCH ENGINE OPTIMIZATION PAY PER CLICK Formic Media's search engine optimization (SEO) Formic Media's pay-per-click (PPC) advertising services help small and local businesses to services provide small and local businesses generate visibility within "organic" or “natural" guaranteed visibility within targeted search search engine listings. results, via paid "sponsored listings". SOCIAL MEDIA MARKETING WEB DESIGN Formic Media's social media marketing (SMM) Formic Media's SEO-friendly website design and services enable small and local businesses to development services provide small businesses leverage free/ low-cost networks to gain with an affordable, functional and highly visible increased brand awareness. Web presence. FREE SEMINARS PARTNERSHIPS Attend Formic Media's free monthly search We have created the appropriate processes, tools engine marketing seminars. Learn the latest and and methodologies needed to be efficient and cost greatest in the search engine marketing industry. effective for your team and your clients. February 8th, 2012 Formic Media Seminars: Social Media
  • 46. Social Media The Basics – Part 1 Thank you! Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122 February 8th, 2012 Formic Media Seminars: Social Media

Editor's Notes

  1. Intro (Infographics could probably provide some great information):·         Social media growth·         User expectations·         Brands and social media use
  2. Facebook:·         Basics – Page vs. Profile, multiple admins, etc·         Filling out the basic page information·         iFrames·         Insights·         Best Practices
  3. individual webpages that you create and host on your own servers (perhaps where you website is hosted) and pulled into Facebook through the iFrame app.