The document discusses Ford's preparation for the 2009 F-150 launch. It outlines steps taken including quality training at the Dearborn Truck Plant, gathering supplier and dealer feedback, and conducting validation builds. Customer research was also performed. The document notes the trend of full-size pickup segment share declining against small cars and forecasts dealership sell-down numbers of 130,000 units in May, 90,000 units in August, and 50,000 units in November during the launch.

1. 2009 FORD F-150

2. TRUTH ABOUT TRUCKS
THE MARKET
THE CUSTOMER
THE PRODUCT

3. GEORGE PIPAS
U.S. SALES ANALYST

4. TRUTH ABOUT TRUCKS
THE MARKET

5. Preparing For Launch
Dearborn Truck Plant
Quality training
Supplier and dealer feedback
Validation builds
Customer Research
Dealership Sell-Down
130,000 units in May
90,000 units in August
50,000 units in November