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The Future of Instagram - Gian Carlo Pitocco, Attention
1.
DIVIDER PAGE THE FUTURE
OF INSTAGRAM
2.
PLATFORM. FEATURES. FUNCTIONS.
3.
4.
BEHAVIOR.
5.
OFTEN OVERLOOKED.
6.
BUT IT’S THE
MOST IMPORTANT THING.
7.
INSTAGRAM ITSELF REPRESENTS THE
FUTURE OF SOCIAL.
8.
FILTERED VS. UNFILTERED
9.
OPTIMIZED VS. ORGANIC
10.
ALGORITHMIC VS. AUTHENTIC
11.
CHANGE IS IN
THE AIR.
12.
FACEBOOK HEDGED THEIR
BETS.
13.
FACEBOOK HEDGED THEIR
BETS.
14.
IT’S ABOUT BEHAVIOR.
15.
SOCIAL MEDIA’S ORIGINAL
SIN
16.
SOCIAL MEDIA’S ORIGINAL
SIN THE OVERSHARE
17.
SOCIAL MEDIA’S ORIGINAL
SIN THE OVERSHARE THE OVER-FOLLOW
18.
SOCIAL MEDIA’S ORIGINAL
SIN THE OVERSHARE THE OVER-FOLLOW THE MESS WE CREATED…
19.
WHEN WE TRIED
TO SHARE EVERYTHING WE DID WITH EVERYONE WE CONNECTED TO
20.
21.
CONTENT 1. Listed Text 2.
Listed Text 3. Listed Text i. Subcategory ii. Subcategory iii.Subcategory
22.
CONTENT Lorem ipsum dolor
sit amet, potenti cubilia, sapien pulvinar urna ligula ultricies sed pharetra, sociosqu tempus. Commodo augue lacus pulvinar urna ligula metus, a curae fringilla enim purus eget. Felis nunc nisl,
23.
EDGERANK
24.
EDGERANK COMPLICATED
25.
EDGERANK COMPLICATED UNTRUSTED
26.
VS.
27.
INSTAGRAM SNAPCHAT AUTHENTIC UNFILTERED
28.
GREAT POWER COMES
GREAT RESPONSIB
29.
YOUR AUDIENCE IS
FINALLY WIELDING IT.
30.
WHAT DOES THIS
MEAN FOR US?
31.
REACHING OUR AUDIENCE
IS EASIER.
32.
(LOSING THEM IS
EVEN EASIER)
33.
THE FORMAT IS
STRAIGHTFORWARD.
34.
(BUT THE BAR
IS SET HIGHER)
35.
THE TARGETING IS
SMART.
36.
(BUT THE PRICE
IS GETTING STEEPER)
37.
SO WHAT CAN
WE DO? (BEYOND OPENING OUR WALLETS)
38.
WE MUST STRIVE
TO CREATE VALUE.
39.
WE MUST STRIVE
TO CREATE VALUE. THOUGH AESTHETICS
40.
WE MUST STRIVE
TO CREATE VALUE. THOUGH AESTHETICS HUMOR
41.
WE MUST STRIVE
TO CREATE VALUE. THOUGH AESTHETICS HUMOR UTILITY
42.
WE MUST STRIVE
TO CREATE VALUE. THOUGH AESTHETICS HUMOR UTILITY EMPATHY
43.
AESTHETICS HUMOR EMPATHY
UTILITY
44.
PEOPLE EXPECT MORE
FROM US. THE FUTURE IS ABOUT CREATING VALUE THROUGH CONTENT AND EXPERIENCES.
45.
BE MORE AUTHENTIC. LESS
SELF-CENTERED.
46.
KNOW THY AUDIENCE
47.
FOR A GOOD
CAT PIC, FOLLOW: @gcpofnyc
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