Bots are increasingly taking over various tasks from humans. They can automate conversations through chatbots and allow people to get things done or be entertained through texting with a software bot. This trend started with apps like WeChat introducing messaging bots. Now many companies are entering this space and building bots in different ways using technologies like artificial intelligence. By 2020, Gartner predicts that 85% of customer interactions won't require humans as bots continue to become more advanced through increased investment and innovation.

1. Bots are
taking the world

2. About Me
• Marketing and Advertisement Bachelor
• MBA in Business Administration
• Stanford Ignite
• 5 years at Movile
• Product Analyst
2

3. About Me
• Marketing and Advertisement Bachelor
• MBA in Business Administration
• Mobile Product Analyst
• 4 years at Movile
3

4. Focus in content and local commerce
Mobile marketplace company
Movile is a leader in mobile marketplaces
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12. What is a Bot?
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"Bot" is a software that automates a task.
Chatbots, automate conversation.

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A piece of software that you text with to get things done or be entertained.

15. How this bot trend started?
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WeChat

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WeChat UI

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New entrants

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Our primary target

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21. Ways bots are being built
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22. Ways bots are being built
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23. Ways bots are being built
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Gartner says 85 percent of all customer interactions won’t require humans by 2020.

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Companies in the field have raised $24 billion, which will accelerate innovation and the
sophistication of chatbots.

28. Prospection EngagementAcquisition Monetization

29. Prospection
Entertainment: Celebrities and Media groups
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30. + 2k connected pages

31. Acquisition

32. + 2 million users

33. Engagement

34. + 50% retention in M+1

35. Monetization
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36. 36
Facebook F8 2017

37. Destaque no F8 / 2017
Luan Santana

38. Luan nas redes sociais
15 milhões
8,5 milhões
14 milhões

39. Luan nas redes sociaisCentral de fãs Luan Santana
450k seguidores

45. LANÇAMENTO MUNDIAL DE
UM SINGLE VIA BOT
15.808.574
DE FÃS IMPACTADOS
280.000
PLAYS DE ‘PRIMEIRA SEMANA'

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47. Base acumulada de usuários Mídia

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Partnership with Facebook

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Bots Landscape Brasil

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• Reach as many people as possible;
• Make communication easy between users and companies;
• New payments channel.
Strategy for Chatbots

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Problems not yet solved

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• Better user experience (help users understand how bots work);
• Developers must understand better users;
• Button clicks vs text interaction;
• Natural Language Processing (NLP) and AI.
Problems not yet solved

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• Whatsapp API
• Analytics for bots
• Group bots (Chat Extension)
• Discovery Tab
• Monetization
What’s next?

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linkedin.com/filipineves
movile.com
Filipi Neves | filipi.neves@movile.com
55
THANK YOU!