What do your loved ones really cherish as Valentine's Day gifts? Field Agent® asked 300 people what they're giving to their significant others on Valentine's Day this year. The majority chose traditional gifts like cards and candy. But 39% said they will give a handmade gift. Field Agent® dug deeper into the 39% to see what that meant... See the full insight explanation here: http://blog.fieldagent.net/valentines-gifts

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Do-it-yourself
VALENTINE’S DAY 2015
What do your loved ones really
cherish as Valentine’s Day gifts?
By using the Field Agent® app, we asked
300 people what they’re giving to their
significant others on Valentine’s Day.
The majority chose cards and candy.
39% said they will
give a handmade gift
for Valentine’s Day
We dug deeper into the 39% to
see what that meant...
Why DIY?
DIY Supplies
70%said it’s their
personal preference
Why did you choose to make a DIY gift?
Intimate
Personal Preference
57%
51%
45%
Thoughtfulness
Cost
Quality
Tradition
“Because it adds an extra personal touch and level of thoughtfulness
as opposed to store bought stuff. It shows you really care because
you are willing to make an effort and dedicate time and focus to
create something from the heart.”
~Leah from Milwaukee, Michigan
Adhesives
Markers
Colored Paper
Art Supplies
Crayons
Instruments / Tools
Photos / Graphics
Glitter
Paint
Stickers
Ribbon / Lace
Camera
41%
34%
30%
28%
25%
23%
20%
19%
Picture Frames 15%
25%
43%
shop at a
Mass
Merchandiser
Which will you use to make your
DIY Valentine’s gift?
Where will you purchase DIY materials?
Which EDIBLE item will you make?
33%
shop at an
Arts & Crafts
Chain Store
38%spend less than
$10 on DIY Supplies
Desserts
Entree
Cocktails
Breakfast foods
Snacks
Soups / Salads
Non-alcoholic Beverage
39%spend between
$10-$25
on foods to make
The saint of st. Valentine
62%
prefer to receive a
Handmade Gift
rather than a
Purchased Gift
71%
keep cherished
Valentine’s Day Gifts
97%
Agree
“It’s the thought that
REALLY counts”
Describe your perfect Valentine’s gift.
“A collection of Bruno Mars concert memorabilia would be the perfect gift.
Maybe an autographed item from Bruno Mars. A private concert
would be the most perfect Valentine gift.”
~ Jenny from Canton, Georgia
“The perfect gift is from the heart, no matter what it is!”
~Jamie from Richmond, Virginia
“Something personal that I want but would not buy for myself.”
~Bob from Columbus, Ohio
52%of FEMALES
will make a DIY gift
25%of MALES
will make a DIY gift