Consumer surveys and store audits shed light on ways to treat customers and spook competitors this Halloween season.

1. The
TOP 13 THINGS
you probably didn’t know about
HALLOWEEN CANDY SHOPPERS
in stores and at home
Based on a mobile survey. Image courtesy of Jamal Fanaian on FLICKR

2. 1
WHO CELEBRATES
HALLOWEEN?
97%
of households will participate in Halloween
Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of CHRIS NEAL on FLICKR

3. 2
WHERE’S THE PARTY?
24%
of head of households said they will
throw a Halloween party
Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of MICHAEL TEFT on FLICKR

4. 3
BUDGET SHOPPING
Shoppers will spend an average of
$100
on a Halloween party
Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of Ohocheese on FLICKR

5. 4
GIVE SHOPPERS DIRECTION
Directing shoppers easily to the candy aisle with
VISUAL SIGNAGE & NEAT ORGANIZATION
improves the shopping experience
Image courtesy of Jenelle Healy on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

6. 5
VARIETY MATTERS
79%
of shoppers tend to buy Halloween candy
when given a larger
VARIETY OF CHOICES
Image courtesy of Patrick on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

7. 6
BE FESTIVE
56%
of Halloween candy shoppers said festive
PACKAGING, DECORATIONS & DISPLAYS
influences them to buy.
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

8. 7
MAKE IT EASY TO FIND
It takes approximately
54 seconds
for shoppers to locate the Halloween candy aisle.
Image courtesy of IHEARTKITTY on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

9. 8
BE UNIQUE
Shoppers reported
NOVELTY & UNIQUENESS
as the #1 characteristic
that influences them to buy Halloween Candy.
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

10. 9
PRICE IS EVERYTHING
AFFORDABILITY
dominates over BRAND NAME
and TASTE when buying
Halloween candy
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

11. 10
START EARLY
81%
of Retailers have a Halloween candy
aisle by mid-September
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

12. 11
chocolate wins
More than
56%
of people who plan to pass out candy
will hand out chocolate this year
Image courtesy of STORMCHASERMIKE on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

13. 12
IS THE PRICE RIGHT?
50% About
of shoppers think that Halloween Candy
is priced correctly at approximately $0.19 per ounce price
Image courtesy of GUZZLE NOSH on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

14. 13
SELL SPECIALTY PRODUCTS
48%
of Mass Merchandisers sell specialty Halloween
beverages and potato chips
Image courtesy of ANOTHERTOM on FLICKR
Data taken in September 2014 from a survey based on 300 respondents who participate
in Halloween by buying and distributing candy in their household.

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