Field Agent surveyed over 3,500 kids across six different countries to find out what children around the world really want for Christmas in 2019.

1. 2019 Santa Survey
Kids Around the World Tell Santa What
Gifts They Really Want for Christmas
November 2019

2. 3,500 Kids Make
Their Case to Santa
Christmas is at hand, and all over the world little girls and
boys are eagerly anticipating the arrival of Santa Claus.
Retailers, in turn, are eagerly awaiting the arrival of holiday-
shopping parents with money to spend.
But what do the kiddos of the world REALLY want for
Christmas? Only Santa knows for sure. Well, until now.
Field Agent surveyed kids around the globe, from Canada
to South Africa, to learn their top Christmas gift wishes.
Posing as Santa’s own research team, we asked 3,567
kids, “What’s your top gift wish for Christmas this year?”
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3. On a country-by-country basis, the maps below show the top gift category by gender and the top specific toy brand overall
Kids Around the World: Top Gift Wishes
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United States n = 1,991
Top boy category: building sets
Top girl category: dolls
Top overall toy brand: LEGO
Mexico n = 250 South Africa n = 396 United Kingdom n = 246
Australia n = 246 Canada n = 438
Top boy category: bikes
Top girl category: dolls
Top overall toy brand: Barbie
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: Barbie
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: LEGO
Top boy category: building sets
Top girl category: dolls
Top overall toy brand: LEGO
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: L.O.L. Surprise!

4. Overall: Top 10 Gift Categories
With over 3,500 kids answering, below are the
top gift categories across all countries, genders,
and ages, ranked by the number of mentions.
1. Dolls/accessories
2. Gaming consoles/
games/accessories
3. Action figures/
accessories
4. Toy cars/trucks/
accessories
5. Blocks/building sets
6. Bikes
7. Phones
8. Tablets
9. Laptops/computers
10. RC cars/trucks
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5. Overall: Top 10 Gift Brands
Here are the top gift brands kids around the
world are wishing for, regardless of country,
gender, or age.
1. LEGO
2. Barbie
3. L.O.L. Surprise!
4. Nintendo
5. Paw Patrol
6. Xbox
7. Apple phones
8. Frozen (Disney)
9. Hot Wheels
10. Apple tablets
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6. United States
N = 1,991
2-12 year olds
Survey Locations
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7. Older Boys 8-12 (n = 310)
Younger Boys 2-7 (n = 737)
1. Gaming consoles/games/accessories
2. Phones
3. Blocks/building sets
4. Collectibles
5. Laptops/computers
1. Toy cars/trucks/accessories
2. Action figures/accessories
3. Gaming consoles/games/accessories
4. Blocks/building sets
5. Dinosaur toys
Top Gift Categories: United States (n = 1,991)
Older Girls 8-12 (n = 320)
Younger Girls 2-7 (n = 621)
1. Dolls/accessories
2. Phones
3. Gaming consoles/games/accessories
4. Tablets
5. Bikes
1. Dolls/accessories
2. Action figures/accessories
3. Pets
4. Bikes
5. Toy cars/trucks/accessories
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8. Older Boys 8-12 (n = 310)
Younger Boys 2-7 (n = 737)
1. Xbox
2. Nintendo
3. LEGO
4. Apple phones
5. PlayStation
1. LEGO
2. Hot Wheels
3. Nintendo
4. Paw Patrol
5. Nerf
Top Gift Brands: United States (n = 1,991)
Older Girls 8-12 (n = 320)
Younger Girls 2-7 (n = 621)
1. Apple phones
2. L.O.L. Surprise!
3. American Girl
4. Apple tablets
5. Barbie
1. L.O.L. Surprise!
2. Barbie
3. Disney’s Frozen
4. Paw Patrol
5. LEGO
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9. Australia
N = 246
2-12 year olds
Survey Locations
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10. Boys 2-12 (n = 127)
1. Blocks/building sets
2. Toy cars/trucks/accessories
3. Bikes
4. Train sets
5. Collectibles
Top Gift Categories: Australia (n = 246)
Girls 2-12 (n = 129)
1. Dolls/accessories
2. Bikes
3. Action figures/accessories
4. Blocks/building sets
5. Tablets
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11. Top Gift Brands: Australia (n = 246)
We only listed brands with at least 3 mentions
Boys 2-12 (n = 127)
1. LEGO
2. Hot Wheels
3. Beyblades
4. Nerf
5. Apple phones
Girls 2-12 (n = 129)
1. Barbie
2. Disney’s Frozen
3. L.O.L. Surprise!
4. LEGO
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12. Canada
N = 438
2-12 year olds
Survey Locations
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13. Top Gift Categories: Canada (n = 438)
Boys 2-12 (n = 246)
1. Gaming consoles/games/accessories
2. Action figures/accessories
3. Toy cars/trucks/accessories
4. Blocks/building sets
5. Collectibles
Girls 2-12 (n = 179)
1. Dolls/accessories
2. Gaming consoles/games/accessories
3. Action figures/accessories
4. Phones
5. Laptops/computers
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14. Top Gift Brands: Canada (n = 438)
Boys 2-12 (n = 246)
1. LEGO
2. Nintendo
3. Paw Patrol
4. Apple tablets
5. Beyblades
Girls 2-12 (n = 179)
1. L.O.L. Surprise!
2. Barbie
3. Paw Patrol
4. Apple phones
5. Disney’s Frozen
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15. Mexico
N = 250
2-12 year olds
Survey Locations
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16. Top Gift Categories: Mexico (n = 250)
Boys 2-12 (n = 174)
1. Gaming consoles/games/accessories
2. Dolls/accessories
3. Bikes
4. RC cars/trucks
5. Toy cars/trucks/accessories
Girls 2-12 (n = 76)
1. Dolls/accessories
2. Tablets
3. Phones
4. Action figures
5. Inline Skates
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17. Top Gift Brands: Mexico (n = 250)
Boys 2-12 (n = 174)
1. LEGO
2. Nintendo
3. PlayStation
4. Xbox
5. Barbie
Girls 2-12 (n = 76)
1. Barbie
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We only listed brands with at least 3 mentions

18. South Africa
N = 396
2-12 year olds
Survey Locations
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19. Top Gift Categories: South Africa (n = 396)
Boys 2-12 (n = 225)
1. Bikes
2. Gaming consoles/games/accessories
3. Toy cars/trucks/accessories
4. Blocks/building sets
5. RC cars/trucks
Girls 2-12 (n = 170)
1. Dolls/accessories
2. Bikes
3. Phones
4. Tablets
5. Gaming consoles/games/accessories
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20. Top Gift Brands: South Africa (n = 396)
Boys 2-12 (n = 225)
1. PlayStation
2. LEGO
3. Xbox
4. Paw Patrol
Girls 2-12 (n = 170)
1. Barbie
2. Disney’s Frozen
3. PlayStation
4. Samsung phones
5. Sofia the First
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We only listed brands with at least 3 mentions

21. United Kingdom
N = 246
2-12 year olds
Survey Locations
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22. Top Gift Categories: United Kingdom (n = 246)
Boys 2-12 (n = 114)
1. Blocks/building sets
2. Gaming consoles/games/accessories
3. Action figures/accessories
4. Toy cars/trucks/accessories
5. Bikes
Girls 2-12 (n = 126)
1. Dolls/accessories
2. Bikes
3. Gaming consoles/games/accessories
4. Phones
5. Action figures/accessories
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23. Top Gift Brands: United Kingdom (n = 246)
Boys 2-12 (n = 114)
1. LEGO
2.Nintendo
3.Paw Patrol
4.Apple tablets
5.Xbox
Girls 2-12 (n = 126)
1. L.O.L. Surprise!
2.Barbie
3.Apple phones
4.LEGO
5.Nintendo
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