It's "halftime" of the college football season! Every Saturday over the first eight weeks of the college football season, Field Agent went on-location with a handful of tailgating parties. Our purpose was, and will be throughout the season, to determine the brands and products fans purchase for tailgating parties. Here’s a glance at the halftime scoreboard, and be sure to watch the video highlights. http://blog.fieldagent.net/halftime-results-which-brands-are-winning-football-tailgaters The halftime results below were obtained from an in-the-moment survey of 54 different tailgating parties at 54 different game day venues across the country (see map). Percentages in the graphic represent the proportion of tailgating parties serving the specified brands/products.

1. winning brands
During Football Tailgating
HALF
TIME
TOP BEER brands
Bud Light
40%
BUDWEISER
19%
– Of those (87%) serving beer at their tailgating party
– 52 popular beer brands presented
TOP liquor brands
bacardi rum &
jack daniels whiskey malibu absolut vodka
25% 18% 14%
– Of those (53%) serving liquor at their tailgating party
– 27 popular liquor brands presented
Coca-Cola
63%
Dr. Pepper
26%
sprite
24%
TOP Soft drink brands
– Of those (85%) serving soft drinks at their tailgating party
– 28 popular soft drink brands presented
tostitos
53%
doritos
45%
lay’s
37%
TOP salty snack brands
– Of those (94%) serving chips/salty snacks at their tailgating party
– 15 popular chip/salty snack brands presented
Chicken
44%
hamburger
34%
HOT DOGS
26%
TOP MEAT / MAIN DISHES
– Of those (93%) serving meat/meat-based foods at their tailgating party
– 16 meats/meat-based foods presented
KETCHUP
63%
MUSTARD
58% 40%
TOP CONDIMENTS
– Of those (89%) serving condiments/sauces at their tailgating party
– 7 condiments/sauces presented
barbecue sauce
WALMART
42%
KROGER
27% 21%
TOP RETAILERS
– Of those (98%) who purchased tailgating supplies from a store
– 27 stores presented
SAM’S CLUB
The Halftime results above were obtained by surveying attendees of 54 different
tailgating parties at 54 different game day venues across the country. Percentages
demonstrate the proportion of tailgating parties serving the specified brand/product.
Check the Field Agent blog throughout the college football season as we update
results and, ultimately, determine which brands and products are winning tailgaters.
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COORS LIGHT
38%