GameDayBrandWars.com displayed the Battles of the top Beer, Soda and Chip Brands that people around the country ate and drank during Super Bowl XLIX. This Executive Summary includes information about: · Top Beer, Soda and Chip Brands and how the other brands stacked up · Retail insights from consumers · Engagement in Social Media · Where are the Watch Parties · Super Bowl = Super Grub We used our mobile app that utilizes location-specific technology and crowdsourcing to survey Agents in each state across the country for a total of 529 responses. To gather quality answers from Agents who were actually watching the Super Bowl, we had them take a picture of their Super Bowl spread of food and drinks. We verified every picture that was submitted.

1. GAMEDAYBRANDWARSEXECUTIVE SUMMARY
February 3, 2015

2. Game Day Brand Wars displayed the
Battle of the Top Beer, Soda and Chip Brands
during Super Bowl XLIX.
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 2

3. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 3
GAMEDAYBRANDWARS.COM
(This data was based on 529 responses with
more repsonses from Boston and Seattle.)

4. We used our mobile app that utilizes
location-specific technology and
crowdsourcing to survey
Agents in each state across the country
for a total of 529 responses.
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 4

5. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 5
Agent Locations

6. To gather quality answers from Agents who were
actually watching the Super Bowl, we had them take a
picture of their Super Bowl spread of food and drinks.
We verified every picture that was submitted.
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 6

7. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 7
RESPONDENT PROFILES
FEMALE vs. MALE
40%60%
AGE RANGE
36%
31-40
28%
41-55
24%
25-30
8%
18-24
4%
56+

8. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 8
What information did Field Agent
collect about the super bowl?
· Top Beer, Soda and Chip Brands
· Retail insights from consumers
· Engagement in Social Media
· Where are the Watch Parties
· Super Bowl = Super Grub

9. won the Battle of the Beer Brands
taking 13% of the whole selection
Bud Light
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 9
n = 453 | Agents had the option to choose more than one brand.

10. GAME DAY BRAND WARS: EXECUTIVE SUMMARY
Top BEERS in the USA for Super Bowl XLIX
Bud Light
Budweiser
Samuel Adams
Coors Light
Corona
Blue Moon
Miller Lite
Stella Artois
Bud Light Lime
Michelob Ultra
Yuengling
Heineken
12.8%
7%
6.6%
6.6%
5.3%
5.1%
5.1%
3.3%
3.1%
2.9%
2.9%
2.6%
10

11. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 11
won the Battle of the Soda Brands
taking 26% of the whole selection
Coca-Cola
n = 733 | Agents had the option to choose more than one brand.

12. 12GAME DAY BRAND WARS: EXECUTIVE SUMMARY
Top SODAS in the USA for Super Bowl XLIX
Coca-cola
Pepsi
Dr. Pepper
Mountain Dew
Sprite
Other
A&W Root Beer
7-Up
Canada Dry
Crush
Sierra Mist
Sunkist
Barq’s Root Beer
Fanta
25.9%
13.6%
10.8%
8.7%
7%
5.2%
4.9%
4.2%
4.1%
2.3%
2.2%
1.9%
1.8%
1.6%

13. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 13
won the Battle of the Chip Brands
taking 21% of the whole selection
Tostitos
n = 831 | Agents had the option to choose more than one brand.

14. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 14
Top chips in the USA for Super Bowl XLIX
Tostitos
Doritos
Lay’s
Fritos
Ruffles
Cheetos
Rold Gold Pretzels
Pringles
Santitas
Utz
Kettle Brand
Sun Chips
20.6%
15.3%
14.5%
5.8%
4.4%
4.2%
3.4%
3.1%
2.9%
2.1%
1.8%
1.2%

15. won the Battle of the Liquor Brands
taking 11% of the whole selection
Absolut Vodka
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 15
n = 355 | Agents had the option to choose more than one brand.

16. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 16
Top Liquors in the USA for Super Bowl XLIX
Absolut Vodka
Bacardi Rum
Jack Daniels Whiskey
Smirnoff Vodka
Grey Goose Vodka
Crown Royal Whiskey
Malibu
Patron Tequila
Bailey’s Irish Cream
Jim Beam Whiskey
Jagermeister
Rumchata
Jameson Irish Whiskey
Skyy Vodka
11%
9.3%
7.6%
7%
5.9%
5%
4.5%
3.9%
3.7%
3.1%
2.8%
2.8%
1.9%
1.9%

17. of respondents shopped at Walmart
in preparation for their Super Bowl parties
57%
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 17
2. Kroger 3. Target 4. Albertson’s 5. Costco 6. Safeway 7. Sam’s Club 8. Aldi 9. Publix 10. Food Lion 11. Shoprite
12. Trader’s Joe 13. Whole Foods 14. Kmart 15. Ralphae’s 16. Food 4 Less 17. Supervalue

18. 64%spent more than $25
on preparations for
the Big Game
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 18

19. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 19
WHICH WILL YOU USE TO ENHANCE YOUR
SUPER BOWL EXPERIENCE?
65%
53%
75%
46%
42%
41%
21%
17% 6%
Salty Snacks
Soda
Alcoholic Beverages
Meat Products
Sweet Snacks
Paper Plates, napkins, plasticware
Music
Team Gear
Exterior or Interior Decorations

20. GAME DAY BRAND WARS: EXECUTIVE SUMMARY 20
Where are you watching the Big Game?
24%
Friend / Family’s
Home
74%at home
1% each
other, restaurant, bar

21. said that they were BAKING as part of their
Super Bowl activities - more than
GRILLING and MIXING DRINKS!
29%
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 21

22. engaged in Social Media during the Big Game.
67%
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 22

23. eat more frequently on Super Bowl Sunday
say they eat more calories
drink more soda
76%
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 23
Super Bowl = Super Grub
85%
60%

24. (97% enjoy watching)
watch the Super Bowl commercials
80%
GAME DAY BRAND WARS: EXECUTIVE SUMMARY 24

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