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How to build
A Sense of Community
Richard Millington
@RichMillington
5 Relatively Simple Ideas For Bonding Any Group Together
FeverBee.com
FeverBee Community Consultancy @RichMillington
1) Make the group exclusive
53FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
Mensa
2%
110,000
FeverBee Community Consultancy @RichMillington
Triple Nine
0.1%
1,225
Mensa
2%
110,000
FeverBee Community Consultancy @RichMillington
Mensa
2%
110,000
Triple Nine
0.1%
1,225
Prometheus
0.003%
120
FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY
205 IQ
0.000000000001%
FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY
205 IQ
0.000000000001%
0 MEMBERS!
FeverBee Community Consultancy @RichMillington
APPLE HAS A TOP 100
FeverBee Community Consultancy @RichMillington
WORKS ONLINE TOO!
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
PICK 2 QUALIFIERS
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
CREATE AN INSIDER CROWD
FeverBee Community Consultancy @RichMillington
ACTION STEPS
1) Close the community and create a 2-qualifier criteria
for new members (or insider group)
2) Turn the registration form into an application form
3) Remove members that aren’t participating
4) Use the association framework for resources
FeverBee Community Consultancy @RichMillington
2) Give members an ego hit within 15 minutes
FeverBee Community Consultancy @RichMillington
How many members don’t make a
second contribution ?
FeverBee Community Consultancy @RichMillington
40% - 90%
FeverBee Community Consultancy @RichMillington
1) Speed
2) Ask a good question
3) Impact
FeverBee Community Consultancy @RichMillington
1) Speed
2) Ask a good question
3) Impact
FeverBee Community Consultancy @RichMillington
0"
10"
20"
30"
40"
50"
60"
5" 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 65" 70" 75" 80" 85" 90" 95" 100" 105" 110" 115" 120" 125" 130"
%"members"who"make"a"second"contribu3on"
Response to initial post by hours
FeverBee Community Consultancy @RichMillington
30#
40#
50#
60#
70#
80#
90#
100#
5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295#
%"members"who"make"a"second"contribu3on"
Response to initial post by minutes
FeverBee Community Consultancy @RichMillington
30#
40#
50#
60#
70#
80#
90#
100#
5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295#
%"members"who"make"a"second"contribu3on"
Big difference!
Response to initial post by minutes
FeverBee Community Consultancy @RichMillington
Respond within
15 minutes
FeverBee Community Consultancy @RichMillington
1) Speed
2) Ask a good question
3) Impact
FeverBee Community Consultancy @RichMillington
1) Why do you think that?
2) Have you also found …. ?
3) People interested in {x} might agree…
4) Reveal something personal
5) Don’t solve the problem*
FeverBee Community Consultancy @RichMillington
1) Speed
2) Ask a good question
3) Impact
FeverBee Community Consultancy @RichMillington
Prick the ego
FeverBee Community Consultancy @RichMillington
ACTION STEPS
1) Respond quickly
2) Respond with a question
3) Demonstrate impact
4) Set up a notification system w/ volunteers
FeverBee Community Consultancy @RichMillington
Create off-platform sub-groups
3)
93FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
Off-community group
FeverBee Community Consultancy @RichMillington
ACTION STEPS
1) Initiate collaboration challenges for members
2) Create an off-platform sub-group for each challenge
3) Make introductions by age/location/profession
FeverBee Community Consultancy @RichMillington
Defeat an enemy4)
Richard Millington - How To Develop A Sense of Community (5 Rarely Used Ideas)
99FeverBee Community Consultancy @RichMillington
Read Saul Alinsky (in private)
100FeverBee Community Consultancy @RichMillington
Identify the enemy
101FeverBee Community Consultancy @RichMillington
Identify the enemy…you can beat
102FeverBee Community Consultancy @RichMillington
1) Have what you want
2) Stop you getting what you want
3) Have attacked or threatened you in some way
4) Pre-existing bias
5) Most similar to you
6) Most different from you
The best enemies…
103FeverBee Community Consultancy @RichMillington
Identify an enemy - you can beat
104FeverBee Community Consultancy @RichMillington
Identify an enemy - you can beat
105FeverBee Community Consultancy @RichMillington
Identify an enemy - you can beat
106FeverBee Community Consultancy @RichMillington
Identify an enemy - you can beat
107FeverBee Community Consultancy @RichMillington
Use in-group / out-group language
108FeverBee Community Consultancy @RichMillington
Create a sense of momentum
109FeverBee Community Consultancy @RichMillington
110FeverBee Community Consultancy @RichMillington
Use tactics your side enjoys
111FeverBee Community Consultancy @RichMillington
ACTION STEPS
1) Identify a relevant enemy
2) Use in-group / out-group language to construct narrative
3) Create the impression of momentum
4) Use tactics that are effective and fun
5) Only fight battles you can win
FeverBee Community Consultancy @RichMillington
Embrace ABCD
5)
FeverBee Community Consultancy @RichMillington
Embrace ABCD
5) (asset-based community development)
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
ASK YOUR AUDIENCE ABOUT
EXPERIENCE AND EXPERTISE
FeverBee Community Consultancy @RichMillington
What can you offer this community?
What have you done?
What can you do well?
What do you own/have?
Possible questions to ask new members
FeverBee Community Consultancy @RichMillington
CREATE OPPORTUNITIES
FOR PEOPLE TO BE UNQIUE
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington
ACTION STEPS
1) Ask members about unique assets 3 days post registration
2) Find/label contributions that make members unique
3) Assign members to areas to contribute their assets
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
SUMMARY
1) Make the community more exclusive
2) Give members an immediate ego-hit
3) Create sub-groups off the platform
4) Write tiny victories to celebrate
5) Have a fight
6) Ask members about their assets - and use them
FeverBee Community Consultancy @RichMillington
CONTACT
http://www.feverbee.com
Twitter: @RichMillington
richard@feverbee.com
Website:
e-mail:

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