These slides cover:
1) Best practices for your business account
2) Posting strategy and content creation
3) Ways to organically promote your business
4) How to create ads
Takeaways will include:
-The differences between Instagram and Pinterest
-Best Practices for an Instagram and Pinterest business account
-How to create content for Instagram and Pinterest
-What types of content work best on Instagram and Pinterest
-The types of ads you can create for Instagram
-How to create an ad for Instagram
-How to create an ad for Pinterest
8. Instagram and Pinterest Statistics
Instagram
• Over 800 million monthly
active users
• 59% of Instagrammers in
the U.S. are under 30
• Instagrammers share 95
million posts per day
Pinterest
• Over 200 million monthly
active users
• 1 out of 2 U.S. millennials
use Pinterest every month
• Every day 2 million people
post pins
Source: Hootsuite www.FeliciaLin.com
11. Desktop vs. Mobile
Instagram
• Fully functional on mobile app
• Not fully functional in desktop
browser
• Can view content and
comment
• Uploading photos is a bit
cumbersome. NOTE: you
won’t be able to apply any of
Instagram’s filters to the
photos.
• Can’t see ads or Instagram
Stories
Pinterest
• Fully function on mobile
app and desktop
www.FeliciaLin.com
17. Photo vs. Video
Instagram
• In the mobile app, allows
you to post photos and
video
• Forms of video you can
post: from phone, captures
in Instagram app,
Boomerang clips, Live video
and Instagram Stories
Pinterest
• Only allows you to pin a link
that will direct you to a
video elsewhere
• Videos can only be added as
a promoted post
• You can post gifs
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19. Links
Instagram
• The only clickable link is in
the Instagram bio
• Links can be added to
Instagram ads or Story ads
Pinterest
• Each pin is a link to the
source of an image, which is
usually an external site
• Pinterest can be used to
drive traffic to a particular
website or for SEO purposes
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30. Optimize Your Instagram Bio
• Use key words
• Targeted your ideal customer/audience
• Explain who you are and what you have to offer
• Mention a “Call to Action” i.e. a reason to click your link
• Emojis
• Express your brand/business personality
• Format using notepad
• Control where line breaks appear in your bio
(Best Practices for Instagram continued) www.FeliciaLin.com
46. Types of Instagram Ads
• Photo ad
• Video ad* (must be less than 60 seconds)
• Carousel ad
• Instagram Stories ad* (15 seconds or less, can be
created in Instagram or with another video
editor, 9:16 aspect ratio i.e. 900 pixels by 1600)
*Note: videos must be shot vertically (in portrait mode)
www.FeliciaLin.com
66. Having a business account provides you:
• Analytics
• Rich Pins
• A pin is an image that you add to a board that links to
an external webpage
• Rich Pins include extra information right on the Pin
itself
• There are 4 types: app, product, recipe and article
www.FeliciaLin.com